Your Landing Page Sucks! Here are 10 Examples That Don’t…

Don’t take that too personally, I’ve not actually seen your landing page yet. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. Sad, but horribly true. Note: I’m bringing this post back from the archives. A) because it’s timeless, B) because it’s awesome and C) as a teaser to an upcoming landing page examples post. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. A real-world style landing experience Imagine walking into a restaurant, and finding that the decor is gross, the music is too loud, the staff look sketchy, the menu has 400 options on it, they have an award on the wall for “Best meatloaf in Idaho, 1995″ and to top it all off, the place is empty. Excuse me waiter, could I just get the back button please? Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.

101 Landing Page Optimization Tips An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people ﬁnd hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up. Chapter 3: Landing Page SEO Chapter 4: Before Creating a Landing Page you should KNOW…

20 Landing Page Designs Get Picked Apart & Analyzed for Conversion A lot of articles entitled “20 best this…” or “50 greatest that…” have a lot in common. The main thing being that they’re all about what works. So here’s what I’m not going to do. I’m not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed ‘suck.’ No, I’m going to give you a mix of the good, the bad and the in between. Because sometimes it’s just as important to know what not do, as what to do. The criteria There are three easy criteria against which a landing page can be judged, even for those of you who aren’t landing page gurus: A landing page should clearly articulate what the consumer is going to getA landing page should make it clear how the consumer is going to get itA landing page should make it easy for the consumer to get what they want Landing pages = opportunity Landing pages give marketers an excellent opportunity to start a conversation with the consumer. 1. What I like Things I’d change or test 3. 4.

The 12-Step Landing Page Rehab Program [Infographic] As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. Feel better? You just passed the “unofficial” first test of landing page rehab, and now you’re ready to take 12 little steps that’ll lift you from that river in Egypt (denial?!?) Study the 12-step infographic to see where each step in the program should be applied to the conversion funnel. Click the image for a full-size view View Full size version | Download a poster sized version (24″x13″) Measuring Your Progress – The Conversion Scorecard Before we begin, we need a quick breathalyzer test to get some baseline metrics in place and measure how effective your treatment program is. (Click to view or print the full size graphic with the complete set of 20 questions on it.) Scoring your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at your score.

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages Make your visitors pay attention to your landing page!!! I’m going to take a different approach to this post and use photography to illustrate some principles of design. Understanding these fundamental concepts will help you grab your visitors attention and direct them to your intended conversion goal. The most important element of any landing page is the conversion goal. Using Photography to Illustrate Visual Techniques There are multiple ways to catch the attention of your visitors; you can use bold, catchy, funny or controversial copy or beautiful typographic design, you can have a video to allow a multimedia experience, and you can use some fundamental principles of design to guide the eyes of your customers with directional cues. In this post I’ll break this into 2 main categories: Suggestive Directional Cues: Abstract techniques that guide attention in a more subtle way.Explicit Directional Cues: The use of arrows and real-world indicators familiar to our learned behaviour. 5. Cheers.

18 Landing Page Optimization Tips [INFOGRAPHIC] - Affiliate Bible Every single page of your web site could be possibly considered a landing page for a specific keyword as depending on how effective your search optimization strategy is. With well optimized website you can link your visitors to almost any page. Why Landing Page Optimization is so Important When talking about landing page optimization, we have to say that well designed and optimized landing pages help you to build confidence and trust among your visitors as well as increase your conversion rates which leads to maximizing your campaign Return on Investment (ROI). Landing page optimization also helps to improve your site’s usability and by eliminating distractions and providing clear “Call to Action“ enhance your visitor’s experience. (Source) 18 Steps for Great Landing Page Optimization