Top 10 Social Media Blogs, The 2014 Winners! Social Media Examiner Are you looking for some good social media blogs to read? Look no further! Our fifth-annual social media blog contest generated over 600 nominations. Our panel of social media experts carefully reviewed the nominees and finalists. With that in mind, here are 10 social media blogs to put at the top of your reading list. #1: Jon Loomer Jon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge. Jon Loomer’s blog is enthusiastic, helpful, detailed and well-illustrated. #2: RazorSocial RazorSocial explores social media tools and technology with well-illustrated, detailed posts written by Ian Cleary. RazorSocial’s useful content is delivered with no-nonsense, practical, actionable, step-by-step instructions. #3: Socialmouths Socialmouths, authored by Francisco Rosales, gives readers down-to-earth social media advice that can be applied to practical and tactical uses. #4: Post Planner #5: Dustn.tv inShare900
The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust 13.2K Flares Filament.io 13.2K Flares × Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers. In this post we’ll take a close look at each of the four emotions, how they form in the brain and the way they can motivate us to surprising actions. Happiness makes us want to share Psychoanalyst Donald Winnicott discovered that our first emotional action in life is to respond to our mother’s smile with a smile of our own. The left pre-frontal cortex of the brain is where happiness traits like optimism and resilience live. P.S.
How To Be Contagious on Twitter Social media is going through a transition period as some social networks struggle to survive and others grow so fast it makes your nose bleed. Google+ has stirred the pot and is acquiring new customers as quickly as an umbrella shop during a rain storm. Mark Zuckerberg has admitted that Facebook is facing saturation point in developed countries with adoption in the US now over 90% and growth rates slowing, but in developing countries Facebook continues to grow at significant rates. Twitter the Enigma Twitter is still an enigma and if you talk to a college class and ask them how many are on Twitter and what Twitter is about you will see barely a hand raised and stunned silence. Twitters secret is that in essence it is not complicated and it is a marketing and social networking channel all in one little simple package. On Twitter Size Matters He has recently published an article that validates the importance of the principle that on Twitter “size does matter”. 1. 2. 3.
How Luxury Fashion Brands Use Social Media - Pace luxury-fashion-brands-use-social-media January 3, 2014 by Dioni L. Luxury and beauty brands are all over social media to connect with fashionistas around the globe. Researchers from the University of Buffalo’s Department of Communications describe the three main functions of using social media for nonprofits as (1) information, (2) community and (3) action. The first function, information, is about attracting followers and spreading relevant news about the brand. Luxury brands such as Burberry, LVMH, Net-A-Porter, David Yurman and Tommy Hilfiger use a variety of social platforms to release details about recent projects (information), connect with customers (community) and persuade them to buy their latest gear (action). Here’s a breakdown of how these five brands are using a variety of social platforms to promote their businesses. Burberry is the epitome of British style and luxury, so it aligns itself with celebrities and artists in the same vein.
Argos wins at Twitter when customer tweets to ask if Playstations are in stock at Moss Side store Immy 'BADMAN' Bugti tweeted the catalogue firm to ask when the 'PS4 tings' would be back in stock - only for the company to reply in spectacular style Catalogue firm Argos responded in spectacular style to a customer from Manchester who tweeted them asking when the Moss Side store would get more PlayStation4 consoles in. The company showed it was totally ‘down with the kids’ when it responded to Immy ‘BADMAN’ Bugti’s tweet - with both messages quickly going viral. Immy, whose Twitter bio says he lives on Wilmslow Road, tweeted at Argos: @Argos_Online YO wen u gettin da ps4 tings in moss side? And the firm quickly replied: @BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y'get me. The firm’s response has since been re-tweeted 1,500 times, with hundreds of people favouriting both messages. And luckily Immy ‘BADMAN’ Bugti was happy with the firm’s response, replying: @ArgosHelpers respect. More news from the Manchester Evening News
9 Tips to Writing Posts That Get Read on the LinkedIn Publishing Platform 9 Steps to Compelling Contagious Content for Your Social Media Marketing Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the mobile, is that we are seeking information and it is called content. Google earns $30 billion a year indexing and helping you find information and content. The Difference Between Success and Failure Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line. Creating compelling contagious content can be the difference between success and failure of any media marketing venture whether it be social, mass media or traditional. So where do you start? Well for one it’s not about you, it’s about “them” your prospects,customers, viewers and readers. Step 1: Find and Define your Target Audience FacebookYouTubeTwitter
Tweeting Bad: Holiday Edition RT if you love the holidays! Brands, being brands, are eager to horn in on any good holiday cheer — just as you frantically finish your last-minute holiday shopping and attend all of those office holiday parties. This, unfortunately, tends to result in some horribly cheese-ball seasonal corporate tweets. We found some of the worst (best?) examples for you to enjoy. Jack Daniel’s Good one! Swiffer Nobody does this, Swiffer. McDonald’s Aside from that bizarre photo of a poor kid having apparently been felled by some giant meteor burger from space, this tweet is great. Chips Ahoy If you put LSD in a social media editor does she write tweets like this? Tyson Foods Nothing says “Merry Christmas” like a meat thermometer! The Vitamin Shoppe At this point a Miley Cyrus wrecking ball reference is a bit late.
How Do You Balance Your Personal and Professional Social Presence? I started on Twitter 6 1/2 years ago as @MarketingProfs, sharing headlines from the site and representing the brand there. Then about a year ago I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why now? I guess the easiest answer is that it seemed a fitting time to do so, because I had started to feel that Twitter itself had shifted. In 2007, when I started on Twitter, things felt a bit under the radar. It was quieter. Yet now, as Twitter has grown in influence as both a social platform and a communication channel for companies, and as the MarketingProfs account has climbed to 225K followers, I’ve realized I had recalibrated the way I interact with people there, almost by accident. This idea was on my mind when a question came up at a marketing event where I spoke recently: How do you balance the personal and professional on social networks? In the moment, I advocated for a blending of the two. Community trumps curation.