What’s the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You
This Spiderman aims to please, but he’s just not the real thing As someone with roots in the search marketing community it’s been amazing to see how the the phrase “content marketing” has been adopted and redefined. Whether it’s opportunism or simply being adaptable to the times, the difference in approach to what content marketing is between digital marketing communities like Content Marketing Institute and many in the SEO and social media marketing world is striking. For brands investing in content marketing, the difference between content for links / SEO and content for customers can be costly in terms of risk, return on investment and performance. What’s the difference? Content Marketing as More Content – Those who define content marketing as creating “more content”, especially search engine optimized content, tend to be focused on performance metrics like search visibility and keyword oriented traffic. Why does it matter? Understand your customers and the buying cycle first.
Top 10 Social Media Blogs, The 2014 Winners! Social Media Examiner
Are you looking for some good social media blogs to read? Look no further! Our fifth-annual social media blog contest generated over 600 nominations. Our panel of social media experts carefully reviewed the nominees and finalists. With that in mind, here are 10 social media blogs to put at the top of your reading list. #1: Jon Loomer Jon Loomer consistently delivers long-form articles, videos and detailed educational content that share an impressive depth of Facebook marketing knowledge. Jon Loomer’s blog is enthusiastic, helpful, detailed and well-illustrated. #2: RazorSocial RazorSocial explores social media tools and technology with well-illustrated, detailed posts written by Ian Cleary. RazorSocial’s useful content is delivered with no-nonsense, practical, actionable, step-by-step instructions. #3: Socialmouths Socialmouths, authored by Francisco Rosales, gives readers down-to-earth social media advice that can be applied to practical and tactical uses. #4: Post Planner #5: Dustn.tv inShare900
Here’s Why Your Online Marketing Doesn’t Work
– Spider-Man The Internet doesn’t care about your marketing. Online pioneer John Gilmore once said, “The Net interprets censorship as damage and routes around it.” That’s the thing – online, those tools put them in charge, not you. People want information when making buying decisions. What you need is a media approach, not marketing. Spider-Man to the Rescue … of Marvel Comics I was a Marvel kid growing up. And yet, Marvel was in the throws of complete failure 20 years ago. Contrary to what you might think, Marvel only received a tiny fraction of that haul. So what was the strategy? Merchandise. In 2009, Disney acquired Marvel for $4.2 billion dollars. Here’s another example. This Realtor Attracts Business without Marketing There’s a cable reality show called Love it or List It, and it’s a Canadian production that airs in several places, including on HGTV. So Hilary and David are full-time TV stars, right? Do you think David gets plenty of new business thanks to the show?
The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust
13.2K Flares Filament.io 13.2K Flares × Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers. In this post we’ll take a close look at each of the four emotions, how they form in the brain and the way they can motivate us to surprising actions. Happiness makes us want to share Psychoanalyst Donald Winnicott discovered that our first emotional action in life is to respond to our mother’s smile with a smile of our own. The left pre-frontal cortex of the brain is where happiness traits like optimism and resilience live. P.S.
Content Marketing Playbook 2013 - 24 Epic Ideas for Connecting With...
How To Be Contagious on Twitter
Social media is going through a transition period as some social networks struggle to survive and others grow so fast it makes your nose bleed. Google+ has stirred the pot and is acquiring new customers as quickly as an umbrella shop during a rain storm. Mark Zuckerberg has admitted that Facebook is facing saturation point in developed countries with adoption in the US now over 90% and growth rates slowing, but in developing countries Facebook continues to grow at significant rates. Twitter the Enigma Twitter is still an enigma and if you talk to a college class and ask them how many are on Twitter and what Twitter is about you will see barely a hand raised and stunned silence. Twitters secret is that in essence it is not complicated and it is a marketing and social networking channel all in one little simple package. On Twitter Size Matters He has recently published an article that validates the importance of the principle that on Twitter “size does matter”. 1. 2. 3.
10 Goldmines for the Savvy Content Prospector
Digging up stunning content that will delight your audience doesn’t have to be hard work – if you know where to look. Here are ten of our favorite places that make content curation easy. 1. Email. 2. 3. 4. 5. 6. 7. 8. 9. 10. Now share your secrets.
How Luxury Fashion Brands Use Social Media - Pace
luxury-fashion-brands-use-social-media January 3, 2014 by Dioni L. Luxury and beauty brands are all over social media to connect with fashionistas around the globe. Researchers from the University of Buffalo’s Department of Communications describe the three main functions of using social media for nonprofits as (1) information, (2) community and (3) action. The first function, information, is about attracting followers and spreading relevant news about the brand. Luxury brands such as Burberry, LVMH, Net-A-Porter, David Yurman and Tommy Hilfiger use a variety of social platforms to release details about recent projects (information), connect with customers (community) and persuade them to buy their latest gear (action). Here’s a breakdown of how these five brands are using a variety of social platforms to promote their businesses. Burberry is the epitome of British style and luxury, so it aligns itself with celebrities and artists in the same vein.
Six Growth Hacks to Get More Conversions from Your Content Marketing
