20 Questions To Ask Clients Prior To Designing A Logo
Before starting any project it’s essential to get the right preliminary information from your clients. This will help pave the way to a successful project, assist in bringing client’s vision into perspective and build a lasting relationship. Many of the questions below will also help in putting together an accurate quote for your client. Things such as deadlines, usage, etc. should take into account pricing. Since my primary focus in is logo design, below are 20 questions to ask your clients prior to beginning their new logo design. Also, many of these questions can be applied to other forms of design, so feel free to integrate them into your questions for various forms of print and web design. Company-related questions 1- How would you describe your services and/or products? 2- What are the long term goals of your company? 3- Why do you want a new logo? 4- Who are your main competitors? 5- How are you different from your competitors? 6- What’s the age range of your target customer base?
Related: Graphic Design resources
Related: Logo, Graphics, Fonts and Design