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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You
When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on? The question predates Berger’s interest in it by centuries. Aristotle’s diagnosis was broad, and tweets, of course, differ from Greek oratory. Just how arousing each emotion was also made a difference. Berger and Milkman went on to test their findings in a more controlled setting, presenting students with content and observing their propensity to pass it along.

How To Create An Intriguing Inciting Incident Every single element between the first page and the very last page of a screenplay is arguably the most important, salable thing about it. In this article, the beginning of the plot takes the number one spot. However, the plot really can’t begin being awesome until it is set in motion. That’s where the inciting event comes in. A good plot is everything that transpires in the screenplay and, if it’s captivating, will have an equally captivating inciting event. First, the reader/audience has to care about the character they’re following. Even if the main character isn’t all that interesting, the situations or surroundings that make up their world can be what keeps the audience engaged. Now that we have a good starting point, we have to make the inciting event big. In Star Wars: Episode IV, the inciting event is Luke Skywalker discovering that his family has been killed. In Disney’s The Lion King, Mufasa has a son who will inherit the throne from him.

hypetree | about We firmly believe in independent music. When we first announced our service, we had 6,000 people sign up in the first week alone. StumbleUpon even did a case study about it. Around 1,000 of them were musicians, and the remaining 5,000 were music fans. Why all the interest? We want to give artists, no matter how obscure or underground, an effective way to get their music heard. The hypetree team is a group of musicians, designers, web experts, and budding entrepreneurs. Short Story Shortcuts: 4 Techniques For Making A Big Impact In Few Words To successfully write short fiction, you need to make a big impact in as few words as possible. So every choice you make as an author needs to be deliberate, every character needs to act with purpose, and every word needs to pack a punch. When less is definitely more, focusing on certain details can help imbue your short story with lots of color, meaning, and subtext—without superfluous words. Four Small Ways To Pack Big Meaning Into Short Stories 1. 2. 3. 4. How Can You Implement These Techniques In Your Writing? To understand how well these techniques work, read some short fiction! As an exercise, give yourself a short word limit and try to tell your story. Check out these articles for more about keeping short stories short: 5 Ways To Shorten Your Short Stories 5 Surprising Short Story Mistakes QUESTION: What tricks do you use to make an impact in few words?

Make Your Business Mobile with an App – Conduit Mobile Create your app in two simple clicks Customize your app with advanced features Connect with your customers anytime anywhere 41 WAYS TO CREATE AND HEIGHTEN SUSPENSE According to top New York literary agent Noah Lukeman (The Plot Thickens), if a writer can maintain suspense throughout the story, many readers will keep reading even if the characters are undeveloped and the plot is weak. Clearly, suspense is a vital tool, yet most books on writing only mention it in passing and few devote much space to its creation and development. I've written 27 novels, and some of them have been rather successful, but Lukeman's observation came as a revelation. Accordingly, I've scoured my writing notes for the past quarter century, and the books and articles I've read on storytelling, in order to compile a comprehensive list of ways to create suspense. At its simplest, a story consists of a character (the hero) who wants something badly, and an adversary (the obstacle) who is trying equally hard to prevent the hero from getting what he wants. Suspense comes from readers' anticipation of what's going to happen next. To build suspense through your characters:

YouTube launches Fan Finder initiative, lets channels create video ads to bring in new fans for free 12 November '13, 07:33pm Follow YouTube today launched Fan Finder, a new initiative to help channel creators bring in new fans for free. Fan Finder is essentially an advertising campaign that YouTube is running for its most important users: the ones who actually produce videos. All channel owners have to do is create and upload a video, a practice many of them are very familiar with. Once uploaded to Fan Finder, YouTube will then turn the video into a TrueView video ad, which lets viewers skip after five seconds, and show it for free across the site. In other words, Google is experimenting with making better YouTube ads. YouTube offers the following five tips for creating an effective channel ad: Keep your channel ad short and engaging: Introduce the viewer to your content; don’t assume they have heard of you or your channel before. What are you waiting for? Top Image Credit: Eric Piermont/Getty Images

Elements of Suspense in Writing: 6 Secret to Creating and Sustaining Suspense Thriller writing? Mystery writing? Literary fiction? It’s all the same: Building apprehension in the minds of your readers is one of the most effective keys to engaging them early in your novel and keeping them flipping pages late into the night. Simply put, if you don’t hook your readers, they won’t get into the story. If you don’t drive the story forward by making readers worry about your main character, they won’t have a reason to keep reading. Think: Worry equals suspense. The best part is, the secrets for ratcheting up the suspense are easy to implement. 1. Four factors are necessary for suspense—reader empathy, reader concern, impending danger and escalating tension. We create reader empathy by giving the character a desire, wound or internal struggle that readers can identify with. We want readers to worry about whether or not the character will get what he wants. Suspense builds as danger approaches. Then blow in more. And more. Until the reader can hardly stand it. 2. 3. 4. 5. 6.

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