7 Easy Ways to Curate Content (& Drive Traffic) Content curation involves using the unique taste and understanding of their your target audience that only people can provide to create new and value added content. The curator carefully selects from the mass of content available and presents it in an easy to consume format. This process highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. 7 Ways to curate other people’ content Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience. Offer link love. Content marketing tip: Always ask permission to use other people’s content and to allow you to make any modifications. These curation options provide a variety of ways for spotlighting other people’s content. Have you used any of these seven forms of content curation? Happy Marketing, Heidi Cohen Content Curation-12 Ways to Add Value
Content Curation: 12 Ways To Add Value Producing sufficient quality content is the biggest challenge content marketers face according to recent research by Content Marketing Institute and MarketingProfs. While automated content curation offers a possible solution to this growing problem, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. To ensure that it yields the optimal results and achieves your business goals, here are twelve ways to enhance the value of your content curation. Understand that your audience is a community. Content curation is a great way to augment your content marketing offering. Are you using content curation to enhance your content marketing? Happy marketing, Heidi Cohen Here are some related articles you may find of interest: Photo credit:
10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value First, Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone! In an earlier post I defined curation. Reminder of What’s Social Media Curation? With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. How Scoop.it Makes Social Media Curation Easy First, let me share a story on my introduction to Scoop.it. Scoop.it is a semi-automated curation platform. Figure 1: Examples of 4 business owners who currently use Scoop.it successfully: Just Story It by Karen Dietz; Business Improvement by Daniel Watson; Business Know How by Martin Gysler and Internet Marketing Strategy 2.0 by Robin Good. With every published post, the web magazine grows into multiple pages and becomes an excellent resource for the selected topic.
Digital Publishing for Filmmakers: The Karada and The Silent History Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms, making them engage with each other while best utilizing each platform’s unique capabilities. Sometimes, however, it’s sufficient to work exclusively in a single non-film medium — and it can get the creative juices flowing if you’re stuck in a rut. After all, Bergman had his fiction (besides his theater work), Woody Allen has his clarinet, and Pasolini had pretty much everything. I’ve recently been working more on my own fiction, so I was intrigued to learn about two literary projects that exploit the possibilities of digital publishing. Their strategies can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel. It also opens up The Karada and All Your Fates to nearly unlimited story potential.
Curation is More Than Integration The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule. Trust me. There are enough people running around the marketing world babbling about “curating,” that it won’t be long before Dogbert or the Pointy-Haired Boss skewer us all for using language that no real human being would ever utter. We hear a term like “curate” crop up in a few business conversations. When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. In truth, curation has more to do with the multi-participant communications flowing in the stream of social media conversation. Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Learn more at gyro.com.
Boston Marathon Explosions: Thursday's Developments : The Two-Way Note: We're following Friday's breaking news — that one suspect is dead and that police are searching for the other — in a new post. hide captionThe FBI released this photograph of a man they are calling a suspect in the Boston Marathon bombings. The FBI released this photograph of a man they are calling a suspect in the Boston Marathon bombings. Thursday's post: Throughout the day, we'll be updating with the latest news about the two explosions Monday near the finish line of the Boston Marathon. 5:45 p.m. INVESTIGATION: The FBI released images of two men who they say are suspects in the bombing of the Boston Marathon that left three people dead and injured about 180. FBI Special Agent in Charge Richard DesLauriers said the FBI identified one individual at first, but after reviewing video and other evidence they determined that another individual was also implicated. The images they released appear to come from surveillance cameras along the marathon route. Update at 7:02 p.m. Nasser S.
How to Find the Best Content to Share on Social Media Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content. Why Share Other People’s Content? It’s all about becoming a valuable resource. And when you have some of your own content to share, people will be more likely to help spread the word. Here’s where to find valuable content: #1: Watch Large News Sites Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. The Huffington Post has a lot of different categories to draw your content from. #2: Watch News Aggregators If you want to make content sourcing a little easier, use a news aggregator website or tool. Stuff To Tweet has some of the most popular posts on different sites including CNN, YouTube and more. #3: Pay Attention to Popular Posts
What’s the Value of Transmedia Storytelling for Organizations? Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows explores some of the implications for arts organizations. Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. Though arts organizations are different than television programs, I believe it is increasingly imperative that arts organizations employ transmedia thinking as a way to expand a story over multiple media platforms. I’ve previously written about how I imagine theater artists embracing transmedia, but it’s my growing opinion that arts organizations should also integrate transmedia strategy with traditional marketing plans to tell their story because it has the power to create an identity that is more authentic and engaging (and fun!) Play.
On Digital Collection Curation - Digital Collection Curation - LibGuides at LibGuides April 2011 Pathfinder Options My personal favorite wiki creation tool is Wikispaces for teachers. (I know that others prefer and swear by PB Works.) The folks at Wikispaces give teachers free, ad-free wiki sites. Just remember to click on the button that identifies you as a K12 educator to remove any pesky ads. You can easily create a wiki index to keep track of your growing collection of wiki pathfinders. Wikis continue to be one of my own preferred platforms, but we now have so many choices, and in a world of remix, we are no longer limited to a single platform. Proponents of Wikis: When I polled my colleagues about their tools of choice, wikis were a clear favorite; they were the go-to platform. Elementary librarian Keisa Williams has placed several of her wiki-based pathfinders on our sharing portal, Pathfinder Swap ( Lisa Perez wrote to share the work of Inter-American School (Chicago Public Schools) librarian, Francis Feeley. Resources: Examples:
1. About Events Events, and the graphs generated from performance monitoring, are the primary operational tools for understanding the state of your environment. This chapter defines events and describes the Zenoss event management system. To enter the Zenoss event management system, an event must contain values for the device, severity, and summary fields. If an event is missing any of these fields, then Zenoss rejects it. Basic event fields are: deviceipAddresseventStateseveritysummarymessageevid 1.1.1. device and ipAddress Fields The device field is a free-form text field that allows up to 128 characters. The ipAddress field is a free-form text field that allows up to 15 characters. Zenoss automatically adds information to incoming events that match a device in its database. For more information about these fields, refer to the chapters titled "Production States and Maintenance Windows" and "Organizers and Path Navigation." The eventState field defines the current state of the event. Figure 7.1. 1.5. Note