10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value First, Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone! In an earlier post I defined curation. Reminder of What’s Social Media Curation? With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. How Scoop.it Makes Social Media Curation Easy First, let me share a story on my introduction to Scoop.it. Scoop.it is a semi-automated curation platform. Figure 1: Examples of 4 business owners who currently use Scoop.it successfully: Just Story It by Karen Dietz; Business Improvement by Daniel Watson; Business Know How by Martin Gysler and Internet Marketing Strategy 2.0 by Robin Good. With every published post, the web magazine grows into multiple pages and becomes an excellent resource for the selected topic.
Digital Publishing for Filmmakers: The Karada and The Silent History Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative world) across different platforms, making them engage with each other while best utilizing each platform’s unique capabilities. Sometimes, however, it’s sufficient to work exclusively in a single non-film medium — and it can get the creative juices flowing if you’re stuck in a rut. After all, Bergman had his fiction (besides his theater work), Woody Allen has his clarinet, and Pasolini had pretty much everything. I’ve recently been working more on my own fiction, so I was intrigued to learn about two literary projects that exploit the possibilities of digital publishing. Their strategies can be extrapolated to film and transmedia projects for producers who aren’t interested in writing the next great American novel. It also opens up The Karada and All Your Fates to nearly unlimited story potential.
How to Find the Best Content to Share on Social Media Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content. Why Share Other People’s Content? It’s all about becoming a valuable resource. And when you have some of your own content to share, people will be more likely to help spread the word. Here’s where to find valuable content: #1: Watch Large News Sites Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. The Huffington Post has a lot of different categories to draw your content from. #2: Watch News Aggregators If you want to make content sourcing a little easier, use a news aggregator website or tool. Stuff To Tweet has some of the most popular posts on different sites including CNN, YouTube and more. #3: Pay Attention to Popular Posts
What’s the Value of Transmedia Storytelling for Organizations? Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows explores some of the implications for arts organizations. Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. Though arts organizations are different than television programs, I believe it is increasingly imperative that arts organizations employ transmedia thinking as a way to expand a story over multiple media platforms. I’ve previously written about how I imagine theater artists embracing transmedia, but it’s my growing opinion that arts organizations should also integrate transmedia strategy with traditional marketing plans to tell their story because it has the power to create an identity that is more authentic and engaging (and fun!) Play.
Journalism *is* curation: tips on curation tools and techniques Curation is a relatively new term in journalism, but the practice is as old as journalism itself. Every act of journalism is an act of curation: think of how a news report or feature selects and combines elements from a range of sources (first hand sources, background facts, first or second hand colour). Not only that: every act of publishing is, too: selecting and combining different types of content to ensure a news or content ‘mix’. Amazon’s Jeff Bezos’ in his talk to employees at the Washington Post said: “People will buy a package … they will not pay for a story.” Curation is nothing new – but it is becoming harder. Choosing the tools I’ve identified at least three distinct types of curation (you may think of more): Curation as distribution or relay: this is curation at the platform level: think of Twitter accounts that relay the most useful links and tweets from elsewhere. There are also a number of ways in which the journalist adds value (again, you may think of more): Like this:
Is Curation Noise or News? It’s mostly noise. I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. So this begs the question… What’s it take to be a content marketer? The obvious answer: content. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Anyone who sets up an account with one of the many content curation “magazine services” can serve you content—content they didn’t create. Anyone who has a newsletter can round-up a heaping of strong content and email you links to it—content they didn’t create. In my opinion, all of the above risk being perceived as noisemakers. What’s news? News is timely and topical. Are online content curation services news? Familiar with Paper.li? Paper.li explains it is a content curation service that enables you to publish newspapers based on topics you like. Kelly makes a great point. Setup smart Brand it.
Curation: Tips And Tricks With Scoop.it-Rescoop And Tags Most of people know WHAT “Aggregation” is, it is the simplest way to share links, YOU just forward it! BUT that is NOT “Curation“, most people didn’t YET understood this and using “Curation Services” as platforms for ONLY sharing links! That is a lazy attitude, sorry to say this!!! Curation needs a bit effort and people, especially Educators and Teachers, need to take THEIR time to evaluate the found information by giving it THEIR insight(s) to share with OTHERS! This is very IMPORTANT, as the human can so give BETTER results as a search engine (Google, Yahoo, and others…) as the proposed results are human based, reviewed links and articles. SO… Knowing NOW what Curation is NOT, let us find out WHAT CURATION IS, please check the image below, who explains it BEST. Image credit ===> I invite YOU also to check my Curation about Curation below, please: A question I am getting asked very often: WHY SHOULD WE trust YOU!? What are “Tags“?
7 Tactics For Content Curation Success Content curation success depends on discovering, selecting and packaging high value, sharable information that’s relevant to a specific audience. While not created from scratch, curated content is key to marketers’ content offerings. Content curation accounts for 25% of the content marketing mix according to Curata research. Content curation is a form of lean content, a well-established business model. It’s central to Top 40 radio and their Internet counterparts where the top hits of a specific musical genre are played. Why use curated content instead of creating original content? Because it doesn’t cost a ton of money since it leverages public domain or cheaply available information. But—don’t put your content curation strategy on autopilot since half of marketers experienced some type of problem with their curated content based on research by IMN. 7 Tactics for content curation success 1. Become known as a trustworthy filter and thought leader on a specific topic. 2. 3. 4. 5. 6. 7.
7 Ways Content Curation Can Wow Your Audience When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. You and I both know the power of custom content, but do you realize the power behind boosting the volume of information shared so that it potentially reaches all four corners of the Internet? Everyone can’t seem to create custom, high quality content fast enough, but what most people don’t realize is that you CAN gain a competitive edge by expanding your content marketing offering. And that is exactly what content curation does. In short, what content curation does is leverage on the power of other people’s content, then put it in the context of your brand while populating the virtual world with resources that points to you as an industry leader. Why Content Curation? Content curation piggybacks onto a single biggest platform where 7 out of 10 marketers share curated content to an audience as vast as the ocean. #1. #2. #3. Or so says Jason Falls of Social Media Explorer.
An Expert Guide to Idea Curation: How to Get More Ideas for Great Content Where do blog post ideas come from? This one came from someone else’s headline. We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry. How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open. Copyblogger gave us the inspiration for this post. So here it is. Related Resources from B2C» Free Webcast: Native Advertising - What Is It & Why Content Marketers Should Care How we curate ideas at Buffer “I write only when inspiration strikes. This quote about writing and inspiration could work just as easily for idea curating and inspiration. Our infrastructure for ideas depends on a couple of key points. We aren’t shy about taking inspiration from others.We spend a lot of time reading, thinking, and sharing the stories and ideas we love.We save all our ideas—no matter how small Let’s dig a little deeper into each of these. We listen.