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LEGO Ad From 1981 Should Be Required Reading For Everyone Who Makes, Buys Or Sells Toys

LEGO Ad From 1981 Should Be Required Reading For Everyone Who Makes, Buys Or Sells Toys
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When brands disappoint… This rambling piece will (and should) fall under the category of #thingsyoulearnrandomly. And hopefully you will soon see, why! Every morning, instead of reading newspapers, now I need curated emails and twitter lists. One of these early morning reads is Jason Hirschorn’s Fashion Redef email newsletter — I like fashion and style and it has an eclectic mix of links. This morning, email’s curator Adam Wray shared an article about the rise of the niche and non-mass market brands in perfume industry. How to be a bad feminist Can being slutty disrupt the sexual status quo? What does it mean to be a female writer? In conjunction with our Girls Rule issue, some of our favourite writers, activists and artists will be musing on these questions for Girl Guides, a series of how-tos and thinkpieces on the state of modern womanhood.

Marketing Is Dead, and Loyalty Killed It So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? 68% of Millenials find most brand communications useless, Newscred reveals – POPSOP Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y. The study “The Millenial Mind: How Content Drives Brand Loyalty” conducted in October 2014 aimed to learn how this specific age group of consumers viewed the branded content and how they used it in everyday life. Pic.: a picture from the cover of the 45-page study The key findings of the survey are, as follows: 1.

Yolanda Domínguez - Poses (2011) "Poses" is a direct criticism of the absurd and artificial world of glamour and of fashion that magazines present, specifically, the highly-distorted image of women that they transmit through models that do not represent real women and promoting harmful parameters and attitudes for her. These images of women (thrown, submissive, weak, sick...) are the most feminine reference in the mass media and they have a great influence in both men and women when building our roles in terms of behavior and ways of thinking. Using these impossible stances of the fashion publishing, a group of real women transfer these poses to daily scenes: the queue of a museum, the supermarket or the bus stop, sparking off the reaction of the spectators (on the other hand, regular consumers of these images). The aim: to make it clear how ridiculous, and at times harmful, it can be to follow these models that the world of glamour impose on us.

Four newest post-demographic trends versus conventional demographic models – POPSOP A more fluid, open and diverse society of today has been re-shaping conventional social, cultural, and sexual norms to become a stereotype-free “consumer base” that requires different marketing approaches. Thus, traditional demographic marketing segmentation by age, race, gender, location, family status or income is not as important as it used to be 10 years ago. What’s important then? Nine people-centric trends for 2015: what people really want from brands – POPSOP The global brand experience agency Jack Morton has analysed some obvious consumer trends, such as “Internet of things,” boom of wearable devices or rise on concerns about social responsibility, to reveal what people (often refereed to as consumers in the world of marketers) really think, feel and want. The nine people-centric trends and directions that many consumer brands should bear in mind are, as follows: 1. Using personal data responsibly to build trust. This makes relationships between brands and consumers rather symbolic than parasitic as it used to be. A recent survey by Softchoice earlier this year indicated that Millenials were more open to sharing their personal data with brands, even open to lose data or be hacked.

The Marketing Department of the Future The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My first marketing job was in porn. After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called "Startup Nation." My first job, however, turned out to be at a pornography website that broadcast live "shows" for $1 a minute. Yeah, it's a little embarrassing. Check Out New Kids' Book "Rad American Women A-Z" Ever wanted a women-centric history book to hand to a kid? This March, publisher City Lights/Sister Spit is releasing an exciting new book that tells the stories of 26 important American women, one for each letter of the alphabet. Rad American Women A-Z features biographies of women from Angela Davis to Zora Neale Huston. Author Kate Schatz and illustrator Miriam Klein Stahl highlight a great selection of women—the group is diverse in terms of race, era, and in their field of work, ranging from scientists to writers and activists. "American history was made by countless rad—and often radical—women," says the book's description.

Brand Advice From Generation Z Social-Media Influencers A few months ago, Shaun McBride, a prolific and popular Snapchat user, went to Bangkok courtesy of Marriott. He let his fans dictate his agenda, sending collages of visual messages, or snaps, at each tourist stop. "At the end of the day," he said, "I'd give a shout-out to Marriott for hooking me up with the hotels." That kind of brand marketing thrives on the platform, explained the 27-year old, who was commissioned for similar work by Disney and has worked for AT&T and Samsung.

Communications: Resolving the Trust Deficit  Brian Williams may have disappeared from our television screens. The issue that led to his becoming the news instead of merely reporting it, has not -- and that is, trust. For a journalist who is supposed to seek and tell the truth, embellishing the truth is careless malpractice. This very sad Williams tale is part of a continuum of broken promises that has been wrought on the public by sports figures, corporations, celebrities and its politicians. We want to believe in our institutions and the people who run them.

25 Predictions For What Marketing Will Look Like In 2020 Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now. We asked innovators behind some of the companies on this year's Most Innovative Companies in Advertising/Marketing list, representing key constituencies in the ad landscape—creative agencies, brands, marketing technology startups, and media platforms—for five predictions for the next five years.