NationalField | Measure Change Lucid | Building Dashboard Competitions Go head-to-head in energy and water use reduction competitions between buildings, floors, and departments. Budgets Track success toward meeting a monthly budget with colorful calendar views and pertinent daily summaries. Discussions Make public announcements, strategize about reduction efforts, and share best practices with live discussion feeds. Commitments Call on individuals to publicly commit to energy and water conservation actions in their buildings and on Facebook. Community comparisons Grade your building against the best and worst performers, and see where your building stands among its neighbors. Event tagging Create a continuous log of building improvements, energy efficiency upgrades, and community activities.
Book & Blog - Nudge: Improving Decisions About Health, Wealth, and Happiness Book Summary: Yes! 50 Scientifically Proven Ways to be Persuasive Yes! 50 Scientifically Proven Ways To Be Persuasive This book is an attempt to focus on persuasion as a science rather than an art. 1) Social Proof – People look outside themselves to justify their actions. 2) More individualized messages get greater results. 3) Social proof can backfire if you are showing that the wrong course of action is popular. 4) People who deviate from the average will move toward the average. 5) For those acting in a socially desirable way, there needs to be praise or positive reinforcement of the good behavior. 6) Too many choices overwhelm people unless people are already clear about their options. 7) When giving a free gift with an item, the value of the free item declines in the mind of the purchaser. 8 )When multiple products are offered, the middle item is often selected as the compromise approach. 9) Clear, specific, effective steps to avoid threats is key to helping people avoid inaction due to fear. 14) There is a strong social obligation to return favors.
Influencer: The New Science of Leading Change