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Retargeting and Display Advertising

Retargeting and Display Advertising

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Ad Server for Agencies - Rich Media display - Smart AdServer Services This service is provided by a local sales and technical team that reacts quickly and capably in developing custom products for our customers User-interface Getting campaigns on line: By using a purged and clean interface, your web and mobile campaigns will be programmed more rapidly and intuitively. Rich Media / Branding Deliver your video campaigns rapidly and easily with Smart AdServer pre-programmed players. Video Deliver your video campaigns rapidly and simply with Smart AdServer pre-programmed players. Reporting / Tracking Post-click and post-view tracking: Measure and analyze your campaigns with our tracking solutions.Smart AdServer vous permet d’accéder ces fonctionnalités de tracking : - Differentiated delivery based on behavior profiles - Datamining: Use of logs - Multi-channel tracking and Clickstream analyze - Scripting of visuals Data exchange: Interface your tools easily with Smart AdServer grâce aux API bi-directionnelles. Performance / Multi-targeting Web / Mobile / IPTV

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Are Ad Exchanges and Real Time Bidding The Next Big Thing? | Advertising Perspectives (This article was first posted April 29th, 2010 so some information may be out of date. However the basic concepts are still valid…) There is a great deal of buzz in the industry around Ad Exchanges and the technology associated with them. However, it is not well understood how they operate and what the benefits to publishers and advertisers are. In researching this topic, we found that while Real Time Bidding (RTB) receives a great deal of attention, there are other attributes of Ad Exchanges that are not widely discussed, yet have the potential to make a major impact on the digital marketing ecosystem. We’ll attempt to clarify some of the concepts used in the Ad Exchange technology stack in this article. How Ad Networks Operate In the Ad Network model, the building blocks are the traditional components of web advertising: Web Content Servers, Publisher Ad Servers, Advertiser (third party) Ad Servers, Database Providers, Cookies, Tracking Pixels and Content Delivery Networks (CDN). Whew!

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from .02% to .04% and higher. My friends at WPP put together this nice diagram of how display works. Let’s talk about DSPs. A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. Real-time bidding (RTB) is a digital ad buying process that allows advertisers to evaluate and bid on individual impressions. The DSPs now can buy ads on the new Facebook Exchange, a retargeting tactic. Buying online display via a DSP has a number of advantages:

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