Express Review Choose the one that's right for you (see more details at the bottom of the page): What's Included: Interactive review of key conversion pagesVideo recording of your reviewA personalized copy of Tim Ash's Landing Page Optimization bookAn AttentionWizard heatmapOnly $1099 - satisfaction guaranteed For other payment options, please call 619-223-8020 (PST) A review of your landing pageVideo recording of your reviewA personalized copy of Tim Ash's Landing Page Optimization bookAn AttentionWizard heatmapOnly $699 - satisfaction guaranteed SiteTuners' Express Review offers two options - a website review or a landing page review. The site's visual design, professionalism and first impressionClarity and effectiveness of headlines, copy and calls-to-actionExistence and placement of trust elementsUsage of fonts, colors and graphicsNavigational framework and logicEase of use (intuitiveness)
Keyword Strategies - The Long Tail An important marketing concept known as "The Long Tail" is used to describe the hundreds to thousands of keywords and key phrases that a website is found for, yet rarely noticed or exploited by owners of the website. The principle of the Long Tail is the opposite of focusing on the top 10-20 keywords for marketing your website. The "top keyword" concept is reinforced by agencies that contract to gain rankings for 10-20 terms, maybe 30. However, when studying the referrals from the search engines and the traffic they generate, those that focus on the top 10-20 terms may be missing the majority of their market. People tend to focus on the thousands of visitors that come to the site for the most popular terms. Most site managers are very happy to see the numbers increase for those specific terms, and even happier to see those terms consistently ranking well. This image from the article, "Chasing the Long Tail" at the LeftClick Blog perfectly illustrates the concept.
Five Ways To Approach Social Media Listening And Track and Monitor Your Results In an online world where social media reigns supreme, it can be hard to cut through the constant bombardment of content and chatter, to find the real meaning in it all. I know when I first started out on Twitter I got totally overwhelmed at this stream of tweets that never ended, from people I didn’t know, and most of it seemed irrelevant. Nowadays I know exactly where to look and what to do to cut to the heart of the matter – be it business or personal. Once Facebook optimized the home feed, I used to find there was way too much to information to scan through. Frankly the feed left me feeling I was missing out on my friends’ lives and all the important events or brand updates. If some of those challenges sound familiar to you too, then here’s something to help you make sense of it all. How to make the most of social listening The first step for engaging on social media should always be listening. Create an RSS feed on Twitter
Socialbakers (socialbakers) Tweet Smarter — Official blog of @Twitter_Tips The Definitive Guide to Common Business Deductions Advertising & promotion Overview Advertising activities include most of the things you do to get the word out about your business or draw attention to a product or sale. Criteria Ordinary and necessary: An expense is ordinary if it's common to your profession. A necessary expense is one that's appropriate or helpful in developing or maintaining your business. What is deductible Business cards Mailing lists / mailing list software Brochures Branded giveaway items Posters Web site design, development and maintenance Goodwill advertising: brand building that fosters a positive image for your business Ex: sponsoring a little-league team Case: The tax court allowed a gas station owner to deduct the cost of providing free beer to customers as a good-will advertising expense since it improved business. What to collect Name of vendor Date Amount of expense What you used to pay for the expense Enter all of this information into your Expense Tracking System Gotchas Top of page Bad debts Casualty losses Rent
Real Time Web Analytics, Live Chat, and Web Statistics - Woopra Mike Koenigs - Cross Channel, Mobile and Video Marketing Expert Understanding the key variables in Viral Marketing A short study of this web site reveals that a hugely important factor for success in startup companies is finding ways to acquire customers at a low cost. In the Business Models section, we looked at the perfect business model: Viral customer acquisition with good monetization. However viral growth turns out to be an elusive goal, and only a very small number of companies actually achieve true viral growth. In 2005, I invested in a company called Tabblo (acquired by HP in 2007), and had the good fortune to work with an outstanding entrepreneur, Antonio Rodriguez. Tabblo did manage to achieve good viral growth, but around the same time YouTube was launched and managed to achieve explosive viral growth. To give you a preview of this post, what you will learn is that there are two key parameters that drive how viral growth happens, the Viral Coefficient, and the Viral Cycle Time. What we want to understand in these two models, is how the population of Customers changes over time.
Top Twitter Analytics Tools With hundreds of add-on tools, Twitter certainly has plenty of ways you can analyze its data. I set out to find the best tools that I would recommend for you to track and compare your own Tweets, as well as examine the growth of followers and when you actually send out your 140-character missives. My two faves are TweetStats and Twittercounter. There are other tools that involve "sentiment analysis," being able to examine what people are Tweeting about or the attitude they are expressing in their tweets. Some of these tools are dirt simple: you enter the Twitter ID or IDs of the appropriate people and wait for them to create their reports. You might also want to review an article that I wrote last month about 17 alternatives to Klout for other services that go beyond Twitter, or that attempt to measure some kind of reach or influence in social media. The following tools are listed in the order of most to least useful, at least to my point of view. Twittercounter.
The Best Free Tools for Twitter Analytics What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But this time I’m going to highlight free tools that anyone can use. I’m focusing specifically on profile analysis as opposed to Twitter tools for other purposes. Twitter tools frequently come and go, especially the free ones, so a list like this is always evolving. Twitter Web Analytics Twitter has created its own free analytics tool, however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. Topsy Social Analytics Topsy’s Social Analytics tool offers a good way to trend and compare mentions and replies for up to three profiles: Twitter Counter