How To Create the Perfect Facebook Fan Page » Techipedia | Tamar
This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P”, not to be confused with your personal Profile). Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. Install the Static FBML App and Add a Custom Tab Do a search for “static FBML” on Facebook (or just click here), and click “Add to my Page” in the upper-left. Now what you want to do is create your tab. Add Content to Your Custom Tab To add content, click on “Edit Page” again on the left below your Page image. <h1>Welcome!
HOW TO: Make Social Media Work for Non-Consumer Brands
Mark Wallace is the Vice President of Social Media at EDR & commonground, a community for environmental and commercial real estate pros. You can follow him on Twitter at @mwallcomm. It’s hard to argue against social media’s impact as an effective method of connecting brands and consumers. Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? 1. Do you want to improve customer service, increase customer loyalty, drive sales, improve knowledge, lower costs, etc.? As with any business initiative, it’s vital to have something to strive for. 2. Do you have internal resources? Once the strategy and goals have been determined, figuring out how to execute that plan is the next step. 3. Do you want to hit a membership target number? Customer service - Being able to directly engage with clients is always a benefit to a company. More business resources from Mashable: Image courtesy of iStockphoto, cmcderm1
6 Ways to Use Ning for Business
David Spinks is the Community Manager for Scribnia, where the world's bloggers and columnists are reviewed by their readers. He also blogs at The Spinks Blog about business, careers and professional communities. There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about Facebook Fan Pages, Twitter communities, and even LinkedIn Groups; but businesses have another option when looking to build a community online that's often overlooked despite having nearly 40 million users: Ning. Ning allows businesses to create their own off-site social network for their brand’s community, and participate in existing conversations with the communities they are looking to engage. What is Ning? Ning, which just announced that they’ve reached 37 million registered users and 1.6 million social networks, is a web service that allows anyone to create their own branded social network. 1. 2. 3. 4. 5. 6.
Prioritize Your Social Media Efforts
There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). If you’re still with me, here’s what I want to say on the matter. These are written from a marketer’s perspective. Prioritize Your Social Media Efforts First, the Foundations Without the following, there’s no point doing social media and social networking for business. Goals first – If you don’t stick to your goals, there’s no reason to put any time into social media, period. In Order Of Value In Explaining This to The Leadership If you’re a small business, then you get to make all the decisions. Your Take
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