70 outils indispensables pour Twitter Cet article a été publié il y a 4 ans 11 mois 23 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Cet article n’est que la première partie d’une série consacrée aux “outils du web”, une suite d’articles destinée à rendre votre web plus “agréable” ! Pinterest: Really Useful Tools to Measure Each Pin Impact Despite its growing popularity and the way the business and marketing implications are becoming clearer, Pinterest is shockingly under represented when it comes to analytics. We have read multiple stories about Pinterest being a great traffic source (even when compared with any other social media channel), but how to effectively measure that traffic as well as “viral” spread? How do you find out your Pinfluence? Is there any way to figure out if your pinning efforts are gaining the reach you would expect as a return on such a campaign? Here are three analytics tools made specifically for Pinterest. 1. In summary: See most popular pins and boards of yours based on the number of repins. Price: Free Best application: Identify your best-working pins and boards to get an idea of what seems to appeal to your following. More cool features to check out: Right away, you can see some useful information on the front page here. 2. This UK based tool is really simple to use, but very effective. 3.
Social Media Monitoring Tools - Brandwatch Free Web Toolbar | Wibiya 26 Content Marketing Tools to Use in 2013 Content marketing is so hot right now. No, really, it is. According to Content Marketing Institute’s recent B2B Content Marketing report, 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content. Here are 26 of my favorite content marketing tools that can help you with everything from generating ideas down to distributing your content: Content Ideas Content Curation List.ly – List posts are great for traffic and SEO. Content Planning Editorial Calendar – This is probably the most important tool you need for content marketing – an editorial calendar. Content Research Content Creation Content Distribution Kari Rippetoe
Crazy Egg - Visualize where your visitors click Over 200,000 businesses Convert Better with Crazy Egg, The Original Heatmapping Technology A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of the price. With no hardware. Almost no IT involvement. Because Google Analytics & Site Catalyst Leave Questions Unanswered, Trust Crazy Egg Visualizations to Help You Understand Your Users. Wouldn't you like to fill in the gaps left by analytics… without A/B testing every little assumption… and without breaking the bank on in-lab usability studies? Heat Maps: At a glance, see the hotspots on each page - so you know what to change, preserve or delete "Do our users think they can click greyed out buttons?" Click-Tracking Overlays: Find a hot spot? Scroll Maps:
Digibonus : des opérations spéciales pour recruter des fans Recruter et animer et fidéliser des communautés de fans sur Facebook et sur le web via une plateforme technique d’opérations spéciales pour le compte de marques, agences, groupes médias et PME, c’est le concept de Digibonus. Sous la forme de jeux, quizz, tests, votes et autres événements ludiques, la plateforme prévoit d’intégrer notamment des ingrédients de gamification dans ses opérations. La société fête justement sa 1000ème opération, intitulée « l’examen de la rentrée », pour le compte de PriceMinister. Fondée en 2007, Digibonus a bénéficié du soutien de VC comme Alven Capital & IDFC, auprès desquels la société a levé 1,5M d’€ à sa création. Entretien avec Jérémie Wainstain, co-fondateur de Digibonus
Gnip - Providing Social Media Data for the Enterprise Parse.ly