Meet the Man Who Transforms Corpses into Diamonds
Rinaldo Willy's job is to transform dead people into precious stones. Willy, 33, is the founder and CEO of Algordanza, a peculiar funeral home based in the lovely town of Domat/Ems in western Switzerland. Algordanza—which in the local Romansch language means “remembrance”—is one of the leaders in the production of so called “memorial diamonds.” If you fancy a blinged-out eternal sleep, Algordanza will put the latest technologies at your service to convert your ashes into a synthetic diamond. The price for this transfiguration ranges between 4,500 and 20,000 Swiss francs ($5,000-$22,000), depending on how big a diamond you want to become. That includes the packaging of your shiny remains into what the firm’s website describes as a “noble wooden box.” Every year, 850 former-people enter Algordanza’s laboratory to emerge some years later as a precious gem. To further investigate, I caught up with the man himself, Rinaldo Willy. A memorial diamond mounted on a ring Let’s get a bit technical.
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