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Meet the Man Who Transforms Corpses into Diamonds

Meet the Man Who Transforms Corpses into Diamonds
Rinaldo Willy's job is to transform dead people into precious stones. Willy, 33, is the founder and CEO of Algordanza, a peculiar funeral home based in the lovely town of Domat/Ems in western Switzerland. Algordanza—which in the local Romansch language means “remembrance”—is one of the leaders in the production of so called “memorial diamonds.” If you fancy a blinged-out eternal sleep, Algordanza will put the latest technologies at your service to convert your ashes into a synthetic diamond. The price for this transfiguration ranges between 4,500 and 20,000 Swiss francs ($5,000-$22,000), depending on how big a diamond you want to become. That includes the packaging of your shiny remains into what the firm’s website describes as a “noble wooden box.” Every year, 850 former-people enter Algordanza’s laboratory to emerge some years later as a precious gem. To further investigate, I caught up with the man himself, Rinaldo Willy. A memorial diamond mounted on a ring Let’s get a bit technical.

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