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À propos de l'attribut rel="canonical" - Centre d'aide pour les webmasters

À propos de l'attribut rel="canonical" - Centre d'aide pour les webmasters
If you have a single page that's accessible by multiple URLs, or different pages with similar content (for example, a page with both a mobile and a desktop version), Google sees these as duplicate versions of the same page. Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs and crawled less often. If you don't explicitly tell Google which URL is canonical, Google will make the choice for you, or might consider them both of equal weight, which might lead to unwanted behavior, as explained in Reasons to choose a canonical URL. How Googlebot indexes and chooses the canonical URL When Googlebot indexes a site, it tries to determine the primary content of each page. Google chooses the canonical page based on a number of factors (or signals), such as whether the page is served via HTTP or HTTPS, page quality, presence of the URL in a sitemap, and any rel=canonical labeling. Valid reasons for keeping similar or duplicate pages Related:  edecofy1

Balise TITLE, comment la rédiger ? Si l'importance de la balise TITLE ne fait plus aucun doute pour faciliter le positionnement d'une page web sur les moteurs de recherche, son mode de rédaction amène encore très souvent de nombreuses interrogations. Voici donc quelques conseils pour faciliter son optimisation en fonction des situations. Cet article s'adresse plutôt à des débutants en référencement... Quoi que... Une balise très visible dans Google Votre balise TITLE est l'élément le plus visible dans les résultats de recherche, il est donc important de lui allouer tous vos efforts pour rendre votre page pertinente aux yeux de l'internaute qui effectue une recherche. A l'affichage, Google présentera en gras les mots contenus dans la requête de l'internaute et dans votre balise TITLE, son contenu impacte donc votre visibilité au milieu des résultats. Son contenu sera aussi visible dans l'onglet du navigateur une fois votre page affichée. C'est quoi, ça se met ou le TITLE ? Ça ressemble à ça : <title>Ici mon joli titre</title>

SEO advice: url canonicalization (I got my power back!) Before I start collecting feedback on the Bigdaddy data center, I want to talk a little bit about canonicalization, www vs. non-www, redirects, duplicate urls, 302 “hijacking,” etc. so that we’re all on the same page. Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it’s a strange word; that’s what we call it around Google. www.example.comexample.com/www.example.com/index.htmlexample.com/home.asp But technically all of these urls are different. Q: So how do I make sure that Google picks the url that I want? Q: Is there anything else I can do? Q: If I want to get rid of domain.com but keep www.domain.com, should I use the url removal tool to remove domain.com? Q: I noticed that you don’t do a 301 redirect on your site from the non-www to the www version, Matt. Q: So when you say www vs. non-www, you’re talking about a type of canonicalization. Q: Let’s talk about the inurl: operator. Q: Okay, how about supplemental results.

Institute Management System for simplifying school operations. If you have a single page that's accessible by multiple URLs, or different pages with similar content (for example, a page with both a mobile and a desktop version), Google sees these as duplicate versions of the same page. Google will choose one URL as the canonical version and crawl that, and all other URLs will be considered duplicate URLs and crawled less often. If you don't explicitly tell Google which URL is canonical, Google will make the choice for you, or might consider them both of equal weight, which might lead to unwanted behavior, as explained in Reasons to choose a canonical URL. How Googlebot indexes and chooses the canonical URL When Googlebot indexes a site, it tries to determine the primary content of each page. Google chooses the canonical page based on a number of factors (or signals), such as whether the page is served via HTTP or HTTPS, page quality, presence of the URL in a sitemap, and any rel=canonical labeling. Valid reasons for keeping similar or duplicate pages

Google +1 Button Performance Review First publication: June 6, 2011 UPDATE: Google released a non-blocking version of the button! July 26: +1 for the Google engineers for fixing the button within a couple of weeks after the initial release. UPDATE: Google is working on the problems June 7: I just received a nice email from an engineer at Google, explaining some of the choices they made and telling me they are working hard on fixing the performance problems. On June 1 2011, Google released the +1 Button for the whole web. I have found 6 performance issues for the Google +1 Button as it is now. Read the description of each performance problem first - and especially 1,2 and 5 - and then view the code for loading the Google +1 Button in a non-blocking way. Blocking JavaScript in the <head> Google offers a nice and simple online code generator to create a custom Google +1 Button. Here's an example of the Google +1 Button code from the generator: The big problem with this code lies in that first comment: Serve the JS file over HTTPS

Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps The announcement from Yahoo!, Live & Google that they will be supporting a new "canonical url tag" to help webmasters and site owners eliminate self-created duplicate content in the index is, in my opinion, the biggest change to SEO best practices since the emergence of Sitemaps. It's rare that we cover search engine announcements or "news items" here on SEOmoz, as this blog is devoted more towards tactics than breaking headlines, but this certainly demands attention and requires quick education. To help new and experienced SEOs better understand this tag, I've created the following Q+A (please feel free to print, email & share with developers, webmasters and others who need to quickly ramp up on this issue): How Does it Operate? The tag is part of the HTML header on a web page, the same section you'd find the Title attribute and Meta Description tag. This would tell Yahoo! The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. from Yahoo! p.s.

School Management System during COVID-19 Pandemic School Management System during COVID-19 The Scenario Right Now: Amid the deadly Covid-19’s second wave hitting the world, most of the schools across the nation have shut down their schools indefinitely. Educational industry experts have clearly expressed their views saying that the entire educational system from elementary to tertiary level has collapsed across the globe due to COVID-19. “Doug Lederman” a popular educationalist has stated that “Because of COVID-19, most professors and students suddenly find themselves forced to use technology as they teach and learn”. Experts have also claimed that the upcoming times can be more challenging, with students facing multiple challenges of educational hardships including quality education, hands-on experience, laboratory work, library visit, peer tutoring, remedial teaching, research and innovation. How an Institute Management System Can Help? Engagement: No More Constraints: Better Connectivity: 24×7 Availability: Easy Access to Learning Materials:

SEO, expressions-clés et ergonomie (SMX) Recap SMX 6 juin La conférence à ne pas rater, c’était bien évidement celle sur l’importance du contenu rédactionnel pour le SEO :-) mais il y en avait d’autres captivantes. Voici quelques résumés courts au fil de mes notes sur les conférences SEO du SMX Paris. Mes quelques notes en vrac auraient presque pu être des tweets. Il n’est pas si facile d’écouter activement et de noter pour rédiger des articles quand les sujets se succèdent, surtout lorsque les intervenants sont de haut niveau. J’espère toutefois que ces petits bouts d’informations apporteront quelque chose à tous ceux qui n’ont pu se rendre sur place. Will Critchlow (SEOmoz) est intervenu en intro. Will a remplacé Rand Fishkin… Il apparaît de plus en plus important d’obtenir des liens de classes d’IP C différentes.La longueur des textes semble impacter le référencement. Laurent Bourrelly : les techniques de la recherche par mot-clé J’ai beaucoup écouté, et pris peu de notes, vous m’excuserez donc de ce résumé très short. À retenir :

The best new social media analytics tools of the year (so far) - TNW Social Media 2 September '11, 03:55pm Follow This is the eleventh of a weekly series, in which every week, we look at five social media tools and platforms that have created some buzz over the last week. But with two thirds of the year under our belts, it makes sense to start looking back a bit. For this edition, we’re going to take a look at the best new social media analytics and insight tools of 2011. Here are the ones that have stood out for us this year (so far): PageLever.com – Facebook fan page insights and analytics on steroids.PeopleBrowsr.com – One of the most comprehensive social media planning and monitoring tools ever released.kyoo.com – Not a classic analytics tool, but it does give you a snapshot of online buzz relating to selected keywords.SiteTrail.com – Have you ever wanted to get an idea of how a competitor’s website is performing? So, there you go! Featured image: Shutterstock/idreamphoto

Improvised Fee Management System from Edecofy Improvised Fee Management System Edecofy the leading Institute ERP System is happy to announce the launch of its Comprehensive and Smart Institute Fee Management System. The system has the power to revolutionize Fee Collection and Fee Management processes and help in improvising the financial health of educational institutions like Schools and Colleges. Fee collection and management are considered to be pivotal for the smooth running of school financials. How can our Improvised Fee Management System can help? Our Improvised Fee Management System, an integral part of the school management system can help in efficiently managing the school fee and finances. While parents can make their fee payment with the comfort of the internet, schools/colleges on the other hand can ensure transparency with safe storage of data, Fee Management System provides a win-win scenario for both institutions and parents. Here are the key benefits that your institute can avail, by adopting our Fee Management System.

Les réseaux sociaux : un levier du référencement naturel via le Journal du net La semaine dernière, j’ai eu l’opportunité avec ma société: Brioude Internet de m’exprimer sur l’impact des médias sociaux sur le référencement naturel. Voici le dossier du Journal du net : Les réseaux sociaux : un levier du référencement naturel Petite précision concernant le dossier : Lors de l’exemple, le déroulement de l’anecdote ne s’est pas exactement passée de la sorte mais bon on ne va pas épiloguer, le fond de ma pensée était là. J’aimerai juste profiter de cet article pour en remercier les différents intervenants au sein de ma société : Benoit Neuts le responsable du pôle expert et Mathieu Doubey consultant web marketing qui n’a pas été cité ^^. J’aimerai aussi en profiter pour remercier le Journal du net en la personne de Virgile Juhan Voilà je vous laisse avec l’excellente étude de SEOMOz à laquelle je faisais allusion dans l’article : Si vous avez des questions, je serai bien sur ravi d’échanger sur le sujet.

Social Media Roundup – August 2011 Yes, it’s a rather late August roundup, but blame the weather – it’s hard to type with a constant depressing downpour of rain outside. But forget that and enjoy the best of social media during the month! Ban chavs! image from nitro-digital.co.uk In the furore after the riots (not in Scotland. Facebook privacy, hootsuite, location and sad faces With the news that Facebook now achieves 1 trillion pageviews a month, Hootsuite – my personal and stand-out favourite social media dashboard – have upped their Facebook game and now provide much better support for rich media (e.g. photo) posting, groups, and some other lovely things. image from AP Facebook have also been making huge changes to privacy controls on the social network, with privacy options now provided fully on a post-by-post or media specific basis. Facebook Places has also effectively gone, to be replaced by location tagging for all updates. You’re boring, give me prizes “Why aren’t people sharing my posts” we hear clients say. No jobs

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