Social Media Monitoring and Analysis with SM2 from Techrigy (Alterian SM2)
Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking this view of your customer’s world lets you make better informed and faster decisions about value propositions, brand strategies, and, more importantly, how to engage customers.
Customer Insights| Customer Analytics | Customer Intelligence
With Customer Insights and Analytics, we help forward thinking businesses to generate timely and meaningful understanding, to: Attract profitable customersMake customers more profitable through cross-selling and upsellingDevelop customer loyalty and reduce churn due to dissatisfaction, andAdapt their offering to the customer and to their journey. This means understanding your customers' attitudes, motivations, dislikes and irritations, and what really influences them to buy and buy more, sometimes even before they know themselves. We can help you to rise to the challenges of: Interpreting the results of your analytics, and communicating themIntegrating and coordinating your communications across online/offline and inbound/outbound channelsMaking analytical insights available at the point of customer interactionMaking Customer Insights intuitive to add continuous value More importantly, it gives you the power to take action. The Customer Insights & Analytics framework lets you:
Twitter Alerts - TweetBeep.com
Unified Customer Experience | Metrica Systems
Unified Customer Experience Analytics (CEA) It can be very challenging to manage multi-channel, multi-site, multi-shift and multi-business customer service delivery operations to deliver high quality customer experience consistently irrespective of the channel of contact. The volume of data to be analyzed makes it even more challenging to measure, monitor and improve the customer experience and satisfaction. Unified Customer Experience Analytics (CEA) framework from Metrica Systems is an end to end customer experience intelligence solution. It collects, integrates and analyzes customer interactions data from various customer touch points such as Contact Center, IVR, CRM, Website, Back-office and Social Media to discover the actionable insights from customer interactions. Through Unified CEA framework, the customer experience can be monitored at an aggregate, cluster or an individual customer level. Benefits of Unified Customer Experience Analytics solution are:
BuzzStream
This way to an immersive customer experience | Pluck.com | Integrated Customer Interactions
Lots of people think social commerce means product reviews on your website. This is understandable, given the demonstrated influence of reviews on consumer purchase decisions. But we think your social commerce experience can have broader reach. Why create such an integrated, immersive social commerce experience? Pluck, is used by more than 650 retailers and brands including, Ford, UNIQLO, SHOP.CA, Redbox, Nestlé and Mattel. Fill in the form to download our 11×17 Map of the Digital Customer Journey.
48 Free Social Media Monitoring Tools
Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. I have collected 48 free social media monitoring tools. Group A Seesmic Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. HootSuit Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. PostRank Twitter account: postrank Postrank has two tools. Social Mention Twitter account: socialmention Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. SocialPointer SocialSeek Twazzup Twitter account: twazzup Twazzup is real-time news platform. TwitterCounter Wildfire Social Media Monitor
A New Way to Engage Customers With Real Time Decisions
Most merchants miss a huge opportunity to intelligently engage in real time with their customers. Capitalizing on this missed opportunity could deliver 3% to 5% revenue growth through increased transactions and reduction of customer churn. Traditionally, merchants have engaged shoppers through pricing, promotion and loyalty program tactics delivered through marketing campaigns and customer service. Highly effective marketing organizations would take the data and insight from the customer interactions to determine how best to optimize future marketing efforts (e.g., target audience, message, offers, promotion channel). These practices are tried and true. Real time decision capabilities enable marketing organizations an additional way to engage customers. Where Real Time Decisions Sit in the Customer Engagement Model Role of Real Time Decisions in Customer Engagement
Social Media Monitoring and Engagement - Beevolve
9 crowdfunding websites to help you change the world.
For many people, the thought of taking significant financial risk holds them back from jumping head-long into launching the idea that has been stuck in the recesses of their head. This collection of sites are designed to take the risk out of that creativity and innovation, allowing even the little guy to do something amazing. Who needs venture capital funding to get their idea off the ground? KickStarter URL: KickStarter has received quite a bit of publicity recently for its efforts. As far as the rules for funding goes, KickStarter keeps things simple. RocketHub URL: Another very similar site to KickStarter is RocketHub. One fundamental differences between KickStarter and RocketHub is the use of rewards and badges to help encourage interaction on the site, and to help get users engaged with the projects needing assistance. Edit. Quirky URL: Fundbreak URL: CatWalkGenius Fans Next Door
Reasons why the social graph deserves to die
If you’ve ever gotten a little creeped out by the way social networks have invaded our lives, then you aren’t alone. There are a lot of people who enjoy using the social web, but struggle with it too. Unfortunately, most of the rhetoric about this part of the web is still pretty uncomplicated, broadly split between those who gleefully champion the new openness and those who deride it as meaningless or destructive. That leaves many of us who have more complicated feelings stranded in the middle. Good news, then, for this silent majority: perhaps we have a new manifesto in The Social Graph is Neither. Written by Maciej Ceglowski, the founder of bookmarking website Pinboard, it’s a great essay that covers a lot of ground about the problems today’s social networks have, and I’d urge you to read the whole thing. Right now the social networking sites occupy a similar position to CompuServe, Prodigy, or AOL in the mid 90′s. But he doesn’t just pick on the semantics.
