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Make a Good Impression in 30 Seconds - Ron Ashkenas

Make a Good Impression in 30 Seconds - Ron Ashkenas
by Ron Ashkenas | 12:52 PM February 6, 2012 This post was co-authored with Holly Newman. Here in the U.S., the Super Bowl this weekend showed us the power of 30-second advertisements, and how influential they can be in promoting a company’s awareness. But how often do we craft our own 30-second spots with audiences that we want to influence? Most of us are not in the business of making TV commercials, but in conversations there is almost always a 30-second moment that can make the meeting memorable. Malcolm Gladwell touches on this phenomenon in his book, Blink. So how do you turn your moment into an award-winning spot? Capture your audience’s attention. Convey a clear message. Focus on differentiation. When you combine these three elements, you’ve got the potential for an influential “spot.” Our world is filled with noise, information, and distractions; so having someone’s undivided attention — even for 30 seconds — is an opportunity that shouldn’t be wasted.

Want to work for us? The Saylor Academy relies heavily on members of the academic community in order to fulfill its mission. We are always in search of progressive-thinking deans, professors, assistant professors, instructors, teaching assistants, and students of varying levels of education (from high school level interns to graduate students) willing to share the breadth of their knowledge and expertise in order to make the Academy a success. Please see below for specific job postings. Unless specifically indicated, pay is commensurate with experience. Due to the volume of applications received, the Saylor Academy may be unable to respond to all queries about the status of open positions and/or to all applicants. Director, Educational Services Consulting Teacher Temporary Front-End Developer Grants Coordinator The Saylor Academy is an Equal Opportunity Employer.

Insights into applying to jobs » Why Employers Prefer Chronological Resumes Over Functional: If you’ve ever tried to hide gaps in work history, a limited amount of professional work experience, or too many different job titles, chances are you may have used a functional resume to get the job done. But ask any hiring manager if it worked — chances are, you increased your likelihood of landing in the rejection pile. Recruiters and hiring managers alike have been around the block more than a few times. They know all the tricks in the book. Many times, submitting a functional resume in lieu of a chronological resume sends off red flags for the employer. In fact, when given a choice, three out of four hiring managers would prefer to see your resume in chronological format. What is a chronological resume? A chronological resume typically includes your work experience in reverse chronological order, followed by your education, skills, certifications, honors, awards, or achievements. However, there are other benefits to the chronological resume as well: Downfalls of chronological resumes

3 Timeless Parables For Regaining Perspective If you are like me, sometimes I am so busy trying to catch up, stay even, or take the lead that I lose perspective. When things are going well, I am on top of the world. Yet then when bad luck hits or I see others achieving things I wish I could, I get down on myself. It's at times like these that I refer back to three parables from different cultures that have help me better keep my perspective. Good Luck or Bad Luck? Once upon the time there was an old farmer who had worked his crops for many years. One take-away I have from this parable is that, while we should certainly celebrate when things go well, we should not get carried away. For example, when my department was laid off many years ago, I was hit pretty hard. So I have learned it pays to have a sense of equanimity throughout both life's good and bad times. I'd Rather Be a Happy Turtle (Chinese) Zhuang Zi was a brilliant philosopher and strategist who lived in ancient China. The King and the Pawn (Italian)

Your Reputation Is Your Résumé Building a career isn’t what it used to be—and we’re not talking about the sputtering economy or the 13.3 percent unemployment rate among 20-to-24-year-olds. College graduates entering the job market are supplementing and sometimes circumventing the traditional job-search routine of combing want ads and sending out résumés. They’re using online resources to build reputations, demonstrate skills, and give employers a much clearer idea of their strengths. “The résumé is vanishing as a way of representing who you are,” says Launa Forehand of Jobspring, a Silicon Valley recruiting boutique that specializes in entry-level and junior placements. The job seekers looking to fill the nearly 300,000 new jobs in information technology that the U.S. The new job-search environment affects people of all ages, but younger workers may have an advantage: they’re not shy about putting their lives online. Take David Herrema.

Building and Maintaining a Strong Online Network {*style:<b> </b>*}Interactive designers tend to be early adopters who stay well ahead of the curve. But no matter how technically experienced and web savvy you are, there are still nuances to be aware of as you navigate the ever-evolving world of online networking. Follow these five rules to build a strong network: Stay active Make no mistake, tending to your digital life takes time and effort, but it’s important. Keep your profiles current by adding content on a regular basis. Live DesignCast Ilise Benun will show you how to develop clients using LinkedIn on Thursday, March 15, at 2 p.m. Respect the rule of reciprocity Online networking is a two-way street, so reaching out only when you need something won’t work. The most effective networkers are responsive, reliable and resourceful. Don’t be slapdash The more frequently people communicate online, the more unfiltered and careless they’re likely to become. Also, it’s worth it to put some safety nets in place. Realize it’s not a numbers game

Career Advice for User Researchers By Jim Ross Published: December 5, 2011 “The first thing you should decide is what you want to focus on.” Recently, I celebrated my 11-year anniversary in user experience. Do You Want to Be a User Researcher, a Designer, or Both? The first thing you should decide is what you want to focus on. “Be careful not to get boxed into a too specialized role too early in your career.” Be careful not to get boxed into a too specialized role too early in your career. Who Do You Want to Work For? When you’re looking for your first job, it’s easy to forget that you should be evaluating potential employers as much as they are evaluating you. What Type of Employee Do You Want to Be? “Would you rather be part of an in-house UX team, work for a consulting company, or be an independent consultant, working for yourself? Would you rather be part of an in-house UX team, work for a consulting company, or be an independent consultant, working for yourself? What Type of Projects Do You Want to Work On? Get Certified

The Interview Question You Should Always Expect - John Lees by John Lees | 11:26 AM November 4, 2011 Whether you are a new middle manager or a new President-elect, the common wisdom is that you have three months to make an impact in your new role. And yet when preparing for job interviews, candidates make the mistake of believing that most questions will be about their past experience, not what they plan to do once hired. New hires have to impress their bosses, peers, and employees in less time than it takes some of us to arrange a meeting. First, approach this question — and indeed, every interview question — as an audition. Second, beware of extremes. At the other end of the spectrum is the candidate who tells the organisation every mistake it’s making and offers to give things a pretty big shake-up — usually enough to put the interviewers’ backs up. The best answers take a middle ground, effectively saying, “Yes, I will learn and listen, but I will also get on with things.” Finally, think about your presentation. Analysis.

Ace the Interview - David Silverman by David Silverman | 3:03 PM July 7, 2009 Let’s say you followed my advice on resumes and cover letters. If it worked, you’re very welcome. Or, if you disregarded what I said and wrote a 10-page cover letter and 20-page resume and still got the interview, congratulations and mea culpa. In any event, through a combination of skill, perseverance, and luck, you’ve landed the interview. Number one, understand that you are applying for a job someone needs doing and they’re trying to figure out if you’re the person. For example, I like to know that an employee has a desire to get promoted and move ahead. But other interviewers may have had a bad experience with an employee focusing on advancement to the exclusion of finishing the job they were hired to do. So with that thought in your pocket — that you need to listen and react to the person in the room with you, not slavishly follow any list of rules — I present to you my list of rules for interviewing: 1. 2. 3. 4. 5. 6. What about you?

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