Generation M2: Media in the Lives of 8- to 18-Year-Olds Jan 20, 2010 A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7 Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people’s media use. News Release Report: Generation M2: Media in the Lives of 8- to 18-Year-Olds Webcast of the Event Podcast of the Event Agenda (.pdf) Speaker Biographies (.pdf)
Consumer Tips | Global Intellectual Property Center 2012 August 10 Top 10 Ways to Protect Yourself From Dangerous Fakes 1. Trust your instincts. For online shopping, beware of sites that have poor quality photos, spelling mistakes, lack terms and conditions of sale, force you to use unsecure mail, and are not secure. 2. 3. 4. 5. 6. 7. 8. Counterfeit music CDs tend to have shoddy inserts and shoddy shrink-wrap, lack bar codes, hail from unknown record labels, and are printed Compact Disc Recordables (CDRs) that have a bluish-green underside and numeric code on its clear ring rather than being factory pressed with a silver underside. Luxury goods may have incorrect names or badly attached labels – some genuine manufacturers offer specific information for consumers to use to spot fakes. You can also verify authenticity by comparing the manufacturer’s contact information with another product’s packaging, as addresses and phone numbers provided with counterfeit goods could be misleading. 9. 10.
Material — Adobe Youth Voices — Essentials What is Adobe Youth Voices Essentials? Adobe Youth Voices (AYV) Essentials is an online community of educators that provides free access to the entire collection of AYV curriculum and professional development tools. It is also a space for educators to network with peers around the globe to share ideas and discover best practices. Essentials participants can upload media for feedback, request support with technical issues, and participate in all of the Adobe Youth Voices program features. Testimonials “It doesn’t matter if you only have one old camera and a laptop, or a whole lab with new equipment. Jeff Larson, AYV Lead Educator Balboa High School/CAST Academy, San Francisco, California, USA “My reaction when I first looked at Essentials curriculum – Where has this been all my life?” Oneisha Freeman, AYV Lead Educator Clubhouse Coordinator, Atlanta, Georgia, USA Become an Essentials Member Today!
A Whirlwind Celebration of the Art of Animation - Kasia Cieplak-Mayr von Baldegg This episode of PBS' Off Book series talks to animators and motion graphics creators about the past and present of this magical medium. New York University Professor and filmmaker John Canemaker presents a very brief history of animation and Jesse Thomas, founder of the creative agency JESS3, talks about how motion graphics have thrived on the Internet. Julia Pott, a Brooklyn-based animator, describes her intensely personal creative process and how she brings her experiences to life through "awkward" animal protagonists. Check out some of the animated works referenced in the documentary below. The short was produced by Kornhaber Brown for PBS. Winsor McKay's Gertie brought a dinosaur to life in 1914. JESS3 uses motion graphics to explain complex topics for a web audience in shorts like this guide to cloud computing. Julia Pott's latest short Belly features her signature pencil-drawn animals in a fabulously weird and wonderful story.
Dr. Seuss: Before He Drew Great Children’s Illustrations, He Drew Great Ads Before we knew him as Dr. Seuss, he was Theodore Seuss Geisel, adman. As early as 1927 he was illustrating ads for Ford, GE and NBC campaigns. His illustrative style was the same, even then. After graduating from Oxford, he worked as a cartoonist (not surprisingly) until his cartoons were picked up by an advertising agency. He was hired as an illustrator and was really successful at it. Recent conversations surrounding the new Lorax movie have been interesting as well. The Lorax has a lot of people talking about the relationship of entertainment and advertising. That’s a surprising amount of partnerships for any movie, but what makes it controversial is that The Lorax is a children’s book by Dr. Media and audience alike have reacted negatively towards not only the immense amount of Lorax-themed ad placements, but especially to the greenwashing brands like Mazda put out. “The more tie-in’s, the more good something is.” – Stephen Colbert See part two of this post HERE.
Fairness: Gun Control Advocates Get Five Times More Coverage on CNN's The Situation Room Viewers who tuned in to Wednesday's The Situation Room were bombarded with over five times as much coverage of gun control advocates than of the lone gun rights advocate Newt Gingrich. Host Wolf Blitzer tossed plenty of softball questions to gun control advocates Sen. Dianne Feinstein (D-Calif.) and Mark Kelly, husband of former Congresswoman Gabby Giffords (D-Ariz.), but he grilled Gingrich on background checks. Blitzer actually goaded Kelly, a gun control activist, to persuade viewers to accept stricter gun laws: "But there are still so many gun owners out there who oppose any kinds of restrictions, if you will, on these kinds of weapons. Below are transcripts of the interviews, which aired on January 30 on The Situation Room : CNN THE SITUATION ROOM 1/30/13 4:14 p.m. CNN THE SITUATION ROOM 1/30/13 5:31 p.m. CNN THE SITUATION ROOM 1/30/13 [6:31 p.m.
Critical Thinking On The Web Top Ten Argument Mapping Tutorials. Six online tutorials in argument mapping, a core requirement for advanced critical thinking.The Skeptic's Dictionary - over 400 definitions and essays. The Fallacy Files by Gary Curtis. Best website on fallacies. What is critical thinking? Nobody said it better than Francis Bacon, back in 1605: For myself, I found that I was fitted for nothing so well as for the study of Truth; as having a mind nimble and versatile enough to catch the resemblances of things … and at the same time steady enough to fix and distinguish their subtler differences; as being gifted by nature with desire to seek, patience to doubt, fondness to meditate, slowness to assert, readiness to consider, carefulness to dispose and set in order; and as being a man that neither affects what is new nor admires what is old, and that hates every kind of imposture. A shorter version is the art of being right. More definitions... Program for Critical Thinking Program for better decision making
Logical Fallacies: The Fallacy Files Media Literacy in Super Bowl Ads - Multiliteracy Andrew Wesley Affect of Media on Globalization The world is more interconnected today than ever before. Technology has allowed society to stay in touch with itself and the cultural identity of others around the world. How Children Learn from Media Representations Children are constantly absorbing and learning from what they observe around them. Globalization Reaches more People Today than ever Before From 1967 until 1983, Super Bowl advertising was evolving. Advertisers need to find their target audience to be successful. In translation, advertisers are not only saying that the average television viewer’s attention span is incapable of operating at functioning levels for 30-seconds, but that a series of three 10-second stories might be more suitable and memorable to the average viewer. The United States is world-renowned for its cultural diversity. Compiled Data and Statistical Results for Advertisements run in Super Bowl XLII Key Findings Related to Data 1. The 2000 U.S. Works Cited
Consider the source When I taught high school French, I liked to keep my students guessing. After a month of instruction entirely in French, I would challenge my beginning students, in English, "How do you know that everything you have learned is true? Can you be sure that Bonjour actually means hello?" The perplexed looks on their faces at my sincere prompt made a perfect Kodak moment. My students were fortunately not so dumbfounded that they were incapable of responding to the challenge: How does one go about verifying the accuracy of information? Context: In what setting was the information used? In this case, of course, the source was me. Considering the source on the Web Believe it or not, I did this exercise with my students even before the Internet became a presence in schools. How has the Internet changed the way we transform information into knowledge? Telling truth from fiction: recognizing satire For adults, a single glance is enough to tell us that the information here is not valid.
How To Evaluate Information -- Checklist :: Justia Virtual Chase Identify the Source Who is providing the information? Check domain ownership.Whois look-up at Domain Tools Utilities at CentralOps.netLearn how to decode a Web address and detect Web site spoofing.Read "about us" and author bios.Examine links to and from other Web sites.Anyone can publish a Web site. Examples illustrating source identification: GigaLaw (clearly indicated) AllRefer.com (multiple sources different from site owner)Gatt.org (masked) Discover the Source's Expertise Is the source an expert or authority? Examine credentials in author bios and "about us" pages.Examine grammar and spelling.Examine links to and from other Web sites.Look for other publications by the author or publisher. Examples illustrating reputation: Determine the Level of Objectivity Does the source provide a balanced viewpoint? Examine the writing style. Examples illustrating objectivity: Establish the Date of Publication Is the information current at the time of publication? Examine creation and revision dates.
Think for yourself! Media literacy every day So you’ve been teaching the information skills curriculum for a decade now, and you know the difference between Big 6 and Super 3. You assign step-by-step research projects — or, if you’re a media specialist, you work with teachers to design better ones. And yet, somehow, your students still do not think. They accept information uncritically. They can’t tell the difference between a paid advertisement and a documentary. Now what? Maybe there’s a shortcoming in the way we think about information and media literacy. To be information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information. But suppose you’re not looking for information? Every minute of every day? If that’s an exaggeration, it isn’t much of one. Leaving the library, I passed a group of students with a large and vivid display inviting me to “make [my] own decision about abortion based on the real facts.” Breathing information
Questions to ask about media messages Questions To Ask About Media Messages "At the heart of media literacy is the principle of inquiry." Elizabeth Thoman, Skills & Strategies for Media Literacy 1. Who is the producer/storyteller of the message? 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Source: some of the above is derived from a curriculum entitled KNOW TV and from previously published works. Conceptual Framework for Media Education By Chris Worsnop What really counts in the end is what we make of the text. Source: © Chris Worsnop, 1999. A Lesson in Media Literacy - Exploring Digital Methods in Art Education Media Literacy Grade Level: 10th-11th Grade Time Needed: Focus: This lesson is focused on exploring media literacy through advertising and using Photoshop to recreate a misleading advertisement into a more truthful one. Objectives: a. Motivational Resources: -Powerpoint about media literacy and assignment introduction -Video examples: -Magazines, online ads -Teacher example of studio project -Video tutorials: Lasso tutorial - Selection Tools - Cropping and Cutting out - Changing Background - How to Create a Background - Art Materials: -Magazines, newspapers, online ads -Photoshop (or open source software like GIMP) -Computers (Mac or PC) -Powerpoint - 2 or 3 Scanners -Printer paper - 10 Flash drives -Crescent board or other mounting board (one for each student) -Adhesive: double stick tape and/or glue sticks -Scissors Introduction to the Lesson: Media literacy is important to enable a person to understand, evaluate and ask questions about what they see and hear. MediaLiteracyLP.docx