Guide to Competitive Backlink Analysis for SEO The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy, which is a very well thought out plan of action.. There seemed to be a lot of interest in the tools I used and the insights they provided. It's impossible to cover all scenarios, but my hope is to show how this data can be used. Tools Used Excel SEOmoz API / Open Site Explorer Free Version of Majestic SEO Ninja Skills (prerequisite of working at Distilled) For most of this post, I’m going to look at the SERPS for "nashville real estate", a competitive result from my hometown. The Data Set To start, I pulled a wide range of link based metrics from the Top 10. Data Breakdown the Top 10 Link Root Domains Strategy Dr.
31 Link Building Tactics Discovered From Competitive Analysis On the Moz blog there's always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of the ultimate analysis tools for competitive backlink analysis. The fact of the matter is competitive analysis can be a very worthwhile exercise to help you determine the best strategy for your online efforts. This is especially true with link building. Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently, my analyses have inspired me to write this post, because common opportunities continue to reveal themselves, and they're worth sharing. Contests It's no secret that giveaways, contests, and sweepstakes are great ways to attract links. Related articles EDU link building strategies Scholarship listings Sponsorships
Google+ Local: What Does It Mean for Your Law Firm SEO Strategy? On May 30, Google rolled out a search engine change that will have a large impact on local searches – and your law firm’s web strategy. What does this mean for your marketing campaign? Now more than ever, you need an optimized profile and solid client reviews. At the core of the change is Google’s recognition that many searches are tied to the user’s geographic area. Marissa Mayer, Google’s vice president for local search and maps, stated, “20 percent of all searches in Google are for nearby information — and 40 percent for those using mobile phones.” That reality has prompted the search engine giant to replace Google Places with “Google+ Local.” What are the differences between Google Places and Google+ Local? Here’s what has changed for your Google Places pages: The new Local tab on Google+ provides one more place where prospective clients can find your law firm. A Beefed-Up Review System The review system has new muscle under the latest revision. About JR Oakes J.R.
Finding and Acquiring Competitor Backlinks « Abipo Web Design Northern Ireland Blog Author bio: Alex Petrovic, Advanced SEO strategist – Dejan SEO company Main activity – Link building team leader. Personal twitter account: Company twitter account: Acquiring competitor backlinks should be one of the top priorities in your search engine optimisation campaign. The backlinks that your competitors currently have may hold clues as to who you can contact for backlinks. How to Find Competitor Backlinks A simple search of backlinks using any number of free available tools can easily show you the backlinks of your competitors. The secret to finding competitor backlinks that are relevant and have value for your company is to study the trends of the top ranking backlinks of many of your competitors. You can simply perform a background check on the top URLs that show up for your target keyword. Some advanced operators in Google also have the ability to give you this type of backlink research. Analyzing Link Priorities
A Beginner’s Guide to Building Links Through Content Marketing Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them. Social Links Most of the links you will get from the top social media networks – Facebook, Twitter, LinkedIn, etc. – will be nofollow or redirect links. (Screenshot taken 01/22/2014 of The following are the best social links you can get for your content: Since the goal of social links is to get exposure, be sure to experiment with the best types of link sharing on each network. Blogger Links Social Bookmarking Links Q&A Links
Adler Pollock & Sheehan P.C. | Providence, Ri | Professional Portfolio on JDSupra Practice/Organization Description Adler Pollock & Sheehan P.C. is a business-oriented, full-service law firm committed to providing clients with the highest levels of legal service through a wide variety of practice areas in our Providence, Rhode Island; Boston, Massachusetts; and Bristol, New Hampshire offices. We are proud of a demonstrated record of achievement, sustained by a genuine and deep-rooted commitment to the ideals of the legal profession. The core of the AP&S approach is a focus on the client which is evident in the personal partner-level attention each client receives. Since the founding of the firm in 1960, AP&S has become one of the region's most respected and successful business law practices with more than 70 lawyers in Providence, Boston and New Hampshire. AP&S continues to grow through planned, sustained efforts reflecting a heightened sensitivity and overriding obligation to the diverse needs of business and industry leaders.
How to Build Backlinks It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Getting Backlinks the Natural Way The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. Ways to Build Backlinks Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. The first step in building backlinks is to find the places from which you can get quality backlinks. Getting Listed in Directories
La limite à ne pas dépasser pour éviter la pénalité Google: le curseur Voila un article que j’aurais du écrire il y a bien longtemps. Je prends le temps aujourd’hui pour la simple et bonne raison que depuis quelques jours cette conception assez personnelle de Google me revient en pleine tête à longueur de journée. Des prospects ne comprenant pas ce qui leur arrive mais aussi les supers articles de Christian et son Multiradars sont les déclencheurs de ce passage à l’acte. L’hypothèse ou le paradigme du curseur chez Google Depuis toujours je vois Google comme un modèle fonctionnant sur le principe du curseur. Le principe du curseur est à appréhender comme une petit barre mouvante dans le temps en fonction d’événements maitrisés ou non. Mouvante car avec Google rien n’est figé. Avec ce type de modélisation vous comprendrez presque tout ce qui arrive à votre page ou votre site sur Google. Le curseur symbolise une limite ou un seuil qui une fois franchit entraine des conséquences (positives ou négatives). Le principe du curseur chez Google La compilation de curseur
The Ultimate Collection of Google+ (Google Plus) How-To’s Click here to follow me on Google+. Here’s my (growing) collection of Google+ How-To articles… Yeah, I’m really liking G+. It’s a refreshing change from the cluttered look of Facebook and has MUCH better security and privacy controls.You should really start with the first article, “Privacy Settings You May Want to Adjust” as soon as you get your G+ account. BTW, if you want an invite to Google Plus, e-mail me at . You’ll find an actual working version of it at the bottom of this article. Check back later for updates too! Good Luck and Enjoy your new Google+ account!
Free SEO Tools