Guide to Competitive Backlink Analysis for SEO The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy, which is a very well thought out plan of action.. There seemed to be a lot of interest in the tools I used and the insights they provided. It's impossible to cover all scenarios, but my hope is to show how this data can be used. Tools Used Excel SEOmoz API / Open Site Explorer Free Version of Majestic SEO Ninja Skills (prerequisite of working at Distilled) For most of this post, I’m going to look at the SERPS for "nashville real estate", a competitive result from my hometown. The Data Set To start, I pulled a wide range of link based metrics from the Top 10. Data Breakdown the Top 10 Link Root Domains Strategy Dr.
The First 7 Items On Your SEO Audit To-Do List You've just been given one day to do an SEO audit for a site, and you're asking yourself what to do with so little time. Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. The focus of this rapid audit is to identify issues at a strategic level - either because they are big impact items or may require large development team efforts to address. The major elements are: 1. If Google Webmaster Tools isn't currently set up, then get it put in place. Are there are any messages for the site in the opening screen? 2. Think there is no value in looking at a second Webmaster Tools? Google does a nice job with their tools, but allows you to get the viewpoint from a second search engine, and you will see different things. 3. See how many pages Google has in the index for the site. 4. There are a number of crawling tools you can use to help you with this. 5. 6. 7. Summary
Finding and Acquiring Competitor Backlinks « Abipo Web Design Northern Ireland Blog Author bio: Alex Petrovic, Advanced SEO strategist – Dejan SEO company Main activity – Link building team leader. Personal twitter account: Company twitter account: Acquiring competitor backlinks should be one of the top priorities in your search engine optimisation campaign. The backlinks that your competitors currently have may hold clues as to who you can contact for backlinks. How to Find Competitor Backlinks A simple search of backlinks using any number of free available tools can easily show you the backlinks of your competitors. The secret to finding competitor backlinks that are relevant and have value for your company is to study the trends of the top ranking backlinks of many of your competitors. You can simply perform a background check on the top URLs that show up for your target keyword. Some advanced operators in Google also have the ability to give you this type of backlink research. Analyzing Link Priorities
40+ SEO Tools of the Trade The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. Here is a short list of most (certainly not all) of those tools covered: Some of the tools above were proprietary or built upon functionality inherent to the understanding and administration of available resources. Fortunately for conference attendees and Search Engine Watch readers (and writers), King was kind enough to provide his presentation on Slideshare. What About SEO Tools in Asia? T.R.
How to Build Backlinks It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Getting Backlinks the Natural Way The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. Ways to Build Backlinks Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. The first step in building backlinks is to find the places from which you can get quality backlinks. Getting Listed in Directories
E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. Howdy, SEOmoz fans. If you have any other advice that you think is worth sharing, feel free to post it in the comments. Free SEO Tools SEO with long tail keywords How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response? These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords. The long tail works for small sites too Some readers’ comments: "Great insights but it requires lots of work. "Targeting hundreds of thousands of keywords means gaining the knowledge, creating a strategy and developing a system by which to manage them... "How many keywords does a person use when they search for a dentist in their home town? "...I've seen many businesses chase their tail and they look just like my dog." So I thought I’d pretend I’m a dentist in Chicago and have a go at planning a new site for my practice... My first goal is to draft the structure for my new website.
30 Link Builders Discuss Backlink Analysis For Campaign Design - Part 1 We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find each expert’s answer grouped by question. You’ll have to assemble the “big picture” takeaways yourself by reading through all the responses. I’ve read through this at least three times now, and each time I come away with new ideas. Thank you, thank you, thank you to the contributors. Here are the 3 questions covering backlink analysis in campaign design: When and why do you perform backlink analysis? When and why do you perform backlink analysis? To warm up my experts, and provide a framework for the overall discussion, I asked about when and why they perform backlink analysis. Julie Joyce, of Link Fish Media Eric Ward, Search Engine Land link columnist Shaun Anderson
The Ultimate SEO Audit | The Daily Anchor An SEO Audit is a status check of the overall health of your SEO program. In order to move the dial in natural search, you need to know what you’re doing right, what needs to be improved and identify anything that may be hurting your rankings. If you’re familiar with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) that’s the mindframe you should have as you conduct the SEO Audit. What follows is a look at some of the criteria you’ll want to take into consideration. Ok… on with it… Before you start, sign up for a Webmaster Account with each of the major Search Engines, or just Google if you’re the “80/20 rule” kind of SEO. Google Webmaster Tools (free) Bing Webmaster Tools (free) Sign up and authenticate your site. Yahoo Site Explorer (free) Same deal; sign up and authenticate your site. While you’re at it, sign up for an SEOmoz PRO account and create a new campaign. Image credit: CubicCompass 1. b) Check your CSS using the W3C CSS Validator. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.