Guide to Competitive Backlink Analysis for SEO The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy, which is a very well thought out plan of action.. There seemed to be a lot of interest in the tools I used and the insights they provided. It's impossible to cover all scenarios, but my hope is to show how this data can be used.
WordPress Google SEO Tips 2012 WordPress Google SEO Tips 2012 Branding Social Media: One of the big changes to hit 2012 will be the focus on branding. Make sure your business stands out from the crowd and has its own identity. At the very least, this relates to weeding out the duplicate content on your site, but more so it means working on your content to fit within your brand. The more unique you sound, the better this will be towards your own identity and hence you will stand out from your competitors. Google give stronger authority to brands, especially with their site links update, so be sure to work on this as well in 2012. 31 Link Building Tactics Discovered From Competitive Analysis On the Moz blog there's always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of the ultimate analysis tools for competitive backlink analysis. The fact of the matter is competitive analysis can be a very worthwhile exercise to help you determine the best strategy for your online efforts. This is especially true with link building. Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently, my analyses have inspired me to write this post, because common opportunities continue to reveal themselves, and they're worth sharing.
Finding and Acquiring Competitor Backlinks « Abipo Web Design Northern Ireland Blog Author bio: Alex Petrovic, Advanced SEO strategist – Dejan SEO company Main activity – Link building team leader. Personal twitter account: Company twitter account: Acquiring competitor backlinks should be one of the top priorities in your search engine optimisation campaign. Google's EMD Update: the numbers - HP Group Blog Only got 5 minutes? skip to the bottom for the TL;DR version. Just over a week ago now (September 28 to be exact), Google released what is being called the “EMD Update“. You can follow that link for a bit more background, but in essence this update was the long-awaited solution to the apparent problem of low quality Exact Match Domains ranking in the SERPs. Shortly after the update, Mozcast showed a big dip in their chart for EMD Influence:
A Beginner’s Guide to Building Links Through Content Marketing Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them.
How to Build Backlinks It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example.
Predatory Thinking and Robots – Brighton SEO September 2012 Friday 14th September kicked off another great BrightonSEO event which was just as full of antics and inspiring presentations as last April’s. Remote control cars, scooters and shooting NERF nail guns at cut outs of Justin Bieber! A big shout out to Kelvin, the sponsors, the speakers, attendees and everyone else involved in the event! Here is my recap of the best from the Brighton Dome. Dave Trott @davetrott – Predatory Thinking
30 Link Builders Discuss Backlink Analysis For Campaign Design - Part 1 We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find each expert’s answer grouped by question. You’ll have to assemble the “big picture” takeaways yourself by reading through all the responses. I’ve read through this at least three times now, and each time I come away with new ideas. The Hidden Cost Of Cheap SEO & Social Media Labor Fact: All businesses, large or small, want to save money wherever they can. I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners.