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Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald

Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald
by Anthony J. Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” Nothing impacts the success of a social media effort more than the choice of its purpose. What is a good purpose for social media? If you’re like most executives (and you’re being honest), probably not. No wonder most organizations struggle with gaining tangible and significant business value from social media. That deficiency often leads to a worst practice we call “provide and pray.” The lesson? Facebook’s core purpose is for people to easily track what their friends are doing. Yes, some social Web environments have strayed from their original purpose. Choosing the right purpose is difficult (much harder than providing the technology). Purpose is a business decision.

What Every CEO Needs to Know About the Cloud In 2010 an IBM survey of more than 1,500 CEOs worldwide revealed a troubling gap: Close to 80% of them believed their environment would grow much more complex in the coming years, but fewer than half thought their companies were well equipped to deal with this shift. The survey team called it “the largest leadership challenge identified in eight years of research.” Unfortunately, the information technology infrastructure at many large companies only makes this challenge more difficult. Their technology environments actually impede their ability to sense change and respond quickly. While there is no simple fix for this problem, help is at hand in the form of cloud computing, a new suite of digital tools and approaches. Cloud computing is a sharp departure from the status quo. To advocates of cloud computing, that’s the whole point. How important is cloud computing? The Benefits of the Cloud

The Social Graph is Neither The Social Graph Is Neither I first came across the phrase social graph in 2007, in an essay by Brad Fitzpatrick, though I'd be curious to know if it goes back further. The idea of representing relationships between people as networks is old, but this was the first time I had thought about treating the connections between all living people as one big object that you could manipulate with a computer. At the time he wrote, Fitzpatrick had two points to make. The first was that it made no sense for every social website to try and recreate the same web of relationships, over and over, by making people send each other follow requests. Fitzpatrick subsequently went to work for Google, and his Utopian vision of open standards and open data became subsumed in a rivalry between Google and Facebook. This rivalry has brought the phrase 'social graph' into wider use. I think this is a fascinating metaphor. I. One way to solve this comparison problem is with standards. (subject,verb,object) II.

Search engine optimization SEO Company Promotion ranking Services internet marketing placement Monster.com Launches BeKnown: Professional Social Networking for Facebook Today Monster.com dropped the gauntlet and launched BeKnown, a new Facebook application that hopes to become the professional social network for Facebook users, and a vital new tool for recruiters, human resources, and talent acquisition teams. In this blog post we will explain this market and preview some of the exciting features in this important new offering. Facebook vs. LinkedIn for Professional Social Networking As most people in the talent acquisition industry know, LinkedIn has become a major force in the corporate recruiting market. While this growth is wonderful for LinkedIn’s investors and most corporate recruiters, there is an entire world of Facebook users who do not use LinkedIn (yet). The following chart shows some of the demographic differences between these networks. Fig 1: Facebook vs. So, despite LinkedIn's tremendous growth, there is still a huge untapped network of Facebook users who are not yet taking advantage of professional social networking. Monster.com

About eBossWatch - Rate Your Bad Boss, Avoid Sexual Harassment and Bullying Founded in 2007, eBossWatch is a leading career resource that enables job seekers and employees to share information about prospective and current employers. BossWatch enables people to anonymouslyֲ rate their bossesֲ and employers using a respectable evaluation survey so thatֲ job seekersֲ can search potential workplaces and can access inside information about what it's really like to work there. Asher Adelman is the founder of eBossWatch. After experiencing first-hand the nightmare of working in a hostile work environment, Asher decided that there had to be a better way for people to evaluate prospective employers and avoid bad bosses. Asher has worked in the software, medical device, and venture capital industries.

Médias & Publicité : Les internautes délaissent un peu Google De nouveaux sites réunissent aujourd'hui les passionnés autour de centres d'intérêt communs. Un défi pour le géant américain et son moteur de recherche. Le Web fait sa mue. Avec Facebook et Twitter, les internautes ont constaté qu'ils pouvaient découvrir des contenus sur Internet grâce à leurs amis et plus seulement en faisant des recherches sur Google. Aux États-Unis, Pinterest est devenu un véritable phénomène. D'autres services, dont le projet de départ n'était pas de créer de tels «index» thématiques du Web, y ont été poussés par leurs utilisateurs. De même, le site de questions-réponses Quora a adapté son offre en lançant le service «Boards» fin décembre 2011. Des cibles recherchées par les marques «Ce n'est pas la fin du moteur de recherche, car on en aura toujours besoin pour chercher un coiffeur pour enfants à San Francisco. Et pour certains sites médias, Pinterest renvoie déjà plus de trafic que Facebook.

Increase Traffic to Your Website With Widget SEO - KickApps Documentation You probably became interested in KIT Cloud Social widgets because they're so people-friendly: they provide appealing players and interactive experiences that draw users into your website. With the App Studio's WYSIWYG editing tools, they're also budget-friendly: you can quickly build and deploy advanced widgets without special Flash, design, or scripting tools. But are they SEO-friendly? Can they help your website or online community appear at the top of search engine results pages? The short answer is yes. If you design and manage them correctly, widgets will help your website's SEO. Widgets serve 2 SEO functions: When you use widgets on your own site, they serve as content that can be seen, heard, and interacted with. We'll focus on the latter case first, because it's simpler. SEO is an acronym for Search Engine Optimization. At a very high level, there are 2 basic strategies for improving your website SEO: Click on them and land on your site Share them with their friends 01.<! 02.<! 04. 11.

The FP Top 100 Global Thinkers All revolutionaries want their stories told to the world, and no one has conveyed the hopes and dreams of Egyptians more vividly than Alaa Al Aswany. The dentist turned author rose to fame with his 2002 novel, The Yacoubian Building, which charted Egypt's cultural upheaval and gradual dilapidation since throwing off its colonial shackles. Aswany used his prominence to help found the Kefaya political movement, which first articulated the demands that would energize the youth in Tahrir Square: an end to corruption, a rejection of hereditary rule, and the establishment of a true democratic culture. How times change. The best muse for these times The millions of Egyptians on Feb. 11 who were gathered when Mubarak decided to leave.Stimulus or austerity? KHALED DESOUKI/AFP/Getty Images The bespectacled lawyer and the Google marketing guru may not look the part of revolutionaries. ELBARADEIMuse Mohamed Bouazizi.Stimulus or austerity? ZAITOUNEHMuse Syrian protesters.Stimulus or austerity?

Can you make money managing social media? In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. I’m not not saying this is necessarily recommended! I just thought it would happen … and it is. My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value. In my job as a consultant, and especially in my job as a college educator teaching grad-level students from a variety of corporations, I see many approaches to social media management. Mega brands – I can’t name names, but I have had a chance to witness some AMAZING and sophisticated social media marketing programs. Local support.

Harvard Study: Social Networks Do Little To Influence Taste And Interests Here’s a bit of science that’s contrary to what a heavy utilizer of social networks might expect. Researchers at Harvard tracked the Facebook activity of hundreds of college students for four years, and came away with the rather unexpected result that the interests of friends don’t, in fact, tend to influence one another. That’s not to say it doesn’t happen at all, of course, but it’s clear that propagation and virality are subtler and more complex than some people (marketers and, I suspect, researchers) tend to think they are. But the study is also clearly flawed in ways that those versed in social graphs are likely to easily perceive. Pulling useful data from social networks is like catching lightning in a bottle, and I wonder whether the findings may in fact be, as the study attempts to avoid, “a spurious consequence of alternative social processes.” The central source of data for the study, in fact, doesn’t strike me as solid. Who among these people was a supernode?

SoundCloud Passes 4 Million Users, Partners With Headliner.fm To Give Bands A Killer Promotional Tool By now, you may have run across a SoundCloud audio track somewhere out there in the wild, wooly Interwebs — perhaps during one of your mad, late-night music searches. In which case, you’re familiar with the tell-tale signs: The scrolling orange cursor, the messages tagged mid-song, and that distinctive social waveform layout. For those who have no idea what I’m talking about, SoundCloud is the fast-scaling, Berlin-based audio sharing platform that enables music-makers and audio-lovers to upload and share audio tracks. Because of SoundCloud’s somewhat unique visualization (tracks are laid out horizontally in waveform, as they might appear were they fresh out of the studio, or playing in GarageBand or some other music creation app), users can add comments to the waveform at specific times during the track. SoundCloud has grown steadily since its launch in 2006, and just a few weeks ago, crossed 4 million users, according to SoundCloud Evangelist David Noel.

Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press INDIANAPOLIS--(BUSINESS WIRE)--Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more dynamic, collaborative, efficient, and customer-driven. Get Bold is available for purchase worldwide in print and eBook formats. “Get Bold: Using Social Media to Create a New Type of Social Business is a book to be embraced, studied, and implemented” Carter’s proven formula for success addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and globalization. Readers will learn to: Quote: “Get Bold: Using Social Media to Create a New Type of Social Business is a book to be embraced, studied, and implemented,” said Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

The 10 Most Popular Photos on Twitter This Week [PICS] This week's most popular photos re-tweeted in the English language were a mixed bunch, peppered with both tragedy and comedy. Unfortunately, the most re-tweeted picture was of a tragic young victim of brutality, and another one was a picture of a missing person whose story had a much happier ending. On the other hand, most of the pics were more lighthearted, showing you people and their activities from a completely different perspective. Even though there weren't as many celebrity pics this week as usual, of course, there's a hint of Justin Bieber in there, who seems to dominate all things Twitter. As you peruse the 10 most popular Twitter photos of the week, compiled for Mashable by real-time photo search engine Skylines between Dec. 2 and Dec. 8, keep in mind that if you click through to the pics' originating pages, the number counts might be different because Skyline made its determination a couple of days ago.

The End of Business Isn't The End of Strategy Brian Solis inShare118 I asked Jason Falls for a guest post to mark the release of his new book, “No Bulls–t Social Media“ Few can argue with the umbrella point of Brian’s latest book. Technology and the reclaiming of the marketplace by consumers has brought about the End of Business As Usual. But let us not forget that while these social and power structure shifts in the marketplace seem to indicate that many businesses and their practices were broken, they weren’t completely broken. The process we should know that still holds its own in the new business landscape is strategic planning. For social media marketing specifically the biggest challenge most companies have in approaching the practice strategically is they lack a clear understanding of what social media marketing can do for the business. Enhance branding and awarenessProtect reputationExtend public relationsBuild community or loyaltyExtend customer serviceFacilitate research and developmentDrive sales or leads Image Credit: Shutterstock

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