Quelles méthodes pour capter l'attention sur les principaux réseaux du marché ? Plus les jours passent, plus il devient difficile pour les marques de se démarquer par la forme sur les réseaux sociaux : les contenus se multiplient et saturent l’internaute très rapidement. Dans ce contexte, comment s’assurer une certaine visibilité tout en respectant l’éthique et la déontologie intrinsèque à un bon marketing ? Disclaimer : cette liste n’est pas exhaustive, je vous invite à la compléter dans les commentaires Sur Facebook La création d’un rendez-vous Lorsque chacun de vos internautes connait la date et la manière dont il aura de vos nouvelles, cela lui donne ensuite la possibilité de se préparer et de s’attendre à la production d’un contenu. Mieux encore, l’émulation créée par un (mini)concours entre les internautes pour s’octroyer un quart d’heure de visibilité est sans aucun doute un des meilleurs moyens de capter l’attention par le contenu. La publicité Il s’agira de réfléchir à la valeur ajoutée à apporter pour diminuer l’agressivité du message non sollicité. Sur Twitter
10-things-extraordinary-people-say-every-day Want to make a huge difference in someone's life? Here are things you should say every day to your employees, colleagues, family members, friends, and everyone you care about: "Here's what I'm thinking." You're in charge, but that doesn't mean you're smarter, savvier, or more insightful than everyone else. Though taking the time to explain your decisions opens those decisions up to discussion or criticism, it also opens up your decisions to improvement. Authority can make you "right," but collaboration makes everyone right--and makes everyone pull together. "I was wrong." I once came up with what I thought was an awesome plan to improve overall productivity by moving a crew to a different shift on an open production line. In practice, it wasn't. So, a few weeks later, I met with the crew and said, "I know you didn't think this would work, and you were right. I felt terrible. It turns out I was wrong about that, too. When you're wrong, say you're wrong. "That was awesome." "You're welcome."
5 Ways to Give a Presentation That Nobody Will Ever Forget This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice. We've all been there: In the audience at a dry pitch event or witnessing a lackluster presentation in a work meeting and counting the minutes until you can stop pretending to listen. It's alarming how common the expectation is for a presentation to be boring, especially when there are simple and concrete tools you can use to be engaging and memorable. So let's scrap the dusty PowerPoint presentations and shake things up! As sketch comedians who perform text from the internet word-for-word onstage, we've been giving a lot of lessons to techies, entrepreneurs, and corporate folk alike about how to take their content and make it exciting, no matter what that raw material is. And now, we're bringing a few of our favorite tips to you. Whether you're pitching a product or presenting at a staff meeting, here are five ways to create memorable moments in any presentation. 1. 2. 3. 4.
The Information Professional How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking If there were "Survivor" for words, I'd vote off "literally." It's inserted into sentences for no real reason. Consider: I am literally the hungriest person in the world right now. I am literally going to break this printer in a minute. Sound familiar? Others include: Just … Like… Actually… So… Honestly… (as if you've been lying up until now) What's your filler word? A couple of years ago, a client flew me to Australia. Become aware of your habits, and learn what your filler words are. Filler words can be classified into a few different categories: Conjunctive fillers We insert filler words in between the clauses--filling the spaces that need pauses. Instead of saying: "My name is Ben, and I have three athletic boys. It's hard to read this example on this blog post, and it's also hard to listen to it live. Dramatic fillers Filler words can also be used for dramatization and emphasis. Runway fillers Check-back fillers Tips for cutting out ums, uhs, and literallys 1. 2. 3. 4.
38 outils gratuits pour surveiller et analyser votre présence sur les médias sociaux Pour tirer le meilleur parti de votre présence web, vous devez mesurer et analyser les résultats de vos actions sur les réseaux sociaux. De cette façon, vous pourrez mieux comprendre le pourquoi de vos réussites et échecs. Ils existent de nombreux outils gratuits et payants pour vous aider. Lesquels choisir? Cela dépend évidemment de votre stratégie et de vos buts, ainsi que des médias sociaux utilisés. Dans cet article, je vous présente 38 outils gratuits qui méritent d’être explorés: 1. Et vous? Aussi dans Réseaux sociaux : Partager : Nous utilisons maintenant la plateforme de commentaires Facebook Comments sur notre site web. How to Succeed at Office Politics
Organization & Preparation Tips | Garr Reynolds Official Site Before you even open up PowerPoint, sit down and really think about the day of your presentation. What is the real purpose of your talk? Why is it that you were asked to speak? What does the audience expect? Before you begin to formulate the content of your presentation, you need to ask yourself many basic questions with an eye to becoming the best possible presenter for that particular audience. Who is the audience? What are their backgrounds? What is the purpose of the event? Is it to inspire? Why were you asked to speak? What are their expectations of you? Where is it? Find out everything you can about the location and logistics of the venue. When is it? Do you have enough time to prepare? No matter how great your delivery, or how professional and beautiful your supporting visuals, if your presentation is not based on solid content, you can not succeed. Do not fall into the trap of thinking that in order for your audience to understand anything, you must tell them everything.
How to Organize Your Research Chronologically - Uncommonplace Book Would you like a fast and easy way to organize your research chronologically? In response to a reader’s request, I will show you how you can use DEVONthink to organize your research chronologically. In this post, you will learn how you can use title formatting and smart groups to view your research in chronological order. DEVONthink DEVONthink is a Mac-only program that manages information. You can use DEVONthink to archive many different file types including: e-mails, PDFs, MS Office documents, PowerPoint slides, iWork files, and websites. DEVONthink uses Optical Character Recognition (OCR) to search all of the information you put into it, which makes it both a great digital filing cabinet and database. DEVONthink excels as a large database because of its search capabilities. Unlike Evernote, DEVONthink stores all of the information you put into it on your hard drive. A feature-rich program, DEVONthink has many capabilities that make storing and sorting through your research a breeze. 1. 2.
Tasty metaphors spark brain's 'emotional centers' We’re so used to metaphors about tastes that when we hear a kind smile called “sweet” or a nasty comment called “bitter,” the descriptions almost seem literal. New research shows that taste-related metaphors actually engage the emotional centers of the brain more than literal words with the same meaning. A new study in the Journal of Cognitive Neuroscience is the first to experimentally show that the brain processes these everyday metaphors differently than literal language. In the study, participants read 37 sentences that included common metaphors based on taste while the researchers recorded their brain activity. The researchers found that the sentences containing words that invoked taste-activated areas known to be associated with emotional processing, such as the amygdala, as well as the areas known as the gustatory cortices that allow for the physical act of tasting. ‘Sweet’ vs. Similarly, “sweet” has a much clearer physical component than “kind.” Emotional impact Brain activity
Comment les marques peuvent utiliser Jelly : les 10 techniques marketing à retenir | Au final, Jelly est une plateforme infiniment riche en informations, qui permet aux marques d’interagir avec leurs communautés, de poser des questions, d’entrer directement dans un dialogue avec leurs fans. Sur Jelly, pas question de likes, de partages, de retweets, ce que l’on veut c’est des réponses. La grande force de cette application, c’est de générer de toucher une audience qualifiée, déjà connectée à la marque sur d’autres réseaux sociaux, de récupérer des insights sur les produits ou la marque, de récolter des données des prospects et consommateurs. Pour savoir comment se lancer sur Jelly en tant qu’entreprise, il convient d’abord de tester quelques intiatives, de regarder ce que d’autres marques font déjà, et de réfléchir à ses besoins pour identifier comment Jelly peut répondre à ses objectifs. 1. Une marque qui le fait : Orange. 2. Une marque qui le fait : Ben & Jerry’s. 3. Une marque qui le fait : Airbnb. 4. Une marque qui le fait : General Electric. 5. 6. 7. 8. 9. 10.
6 home truths about rockstar developers | Application Development A big, important project has launched -- and abruptly crashed to the ground. The horrible spaghetti code is beyond debugging. There are no unit tests, and every change requires a meeting with, like, 40 people. Oh, if only we'd had a team of 10 "rock star" developers working on this project instead! [ Also on InfoWorld: 10 practices of highly ineffective software developers and 7 programming myths -- busted. | Find out how versed you are in programming languages with our "Hello, World" programming languages quiz. | Learn how to work smarter, not harder with InfoWorld's roundup of all the tips and trends programmers need to know in the Developers' Survival Guide. On the other hand, maybe not. Truth no. 1: You can't afford all senior developersMany managers have an unrealistic understanding of the labor market for software developers. There would be extensive discussions and architecture meetings. Sound far-fetched?
Five presentation lessons from Apple’s new rising star Since I wrote a book titled The Presentation Secrets of Steve Jobs, I’ve been searching for a presenter – at Apple or any other company – who comes close to sharing Jobs’ presence on stage. It hasn’t been easy. Jobs was charismatic, inspiring, humorous, dramatic, engaging and polished, and his slides were beautifully designed. Apple is giving one vice president more time on stage and he’s the most compelling business presenter I’ve seen in a long time. Apple CEO Tim Cook introduced Federighi as “Superman” at Apple’s annual WWDC developers conference on June 2. Here are five very specific presentation techniques that Federighi does very effectively, techniques that you can – and should – use in your next presentation. 1. Most people deliver a presentation in the same tone of voice and use the same energy as though they were speaking in hushed tones to a colleague in the hallway. 2. “We shoved them in their VW mini bus and set them out on the road. More from Entrepreneur.com 3. 4. 5.