Pinfluencer Launches Pin ROI Tracking System For Pinterest, Supports Integration With Google Analytics, Omniture & Coremetrics Pinfluencer, a popular Pinterest analytics solution, is today announcing a new Pinterest ROI and Pin-to-Purchase tracking system for marketers and brands, as well as support for integrations with other analytics providers, including Adobe Omniture, Coremetrics, and Google Analytics. With the update, businesses are now able to track specific ROI metrics like revenue per pin, visits per pin, and pageviews per pin, for example. The system offers brands, marketers, agencies, retailers and others a way to essentially track pins the way a traditional analytics systems track hyperlinks, allowing them to discover which of their pins are driving the most revenue for their business. Pinterest’s ability to directly impact revenue has been something of a hit-or-miss experience so far. Online retailer Zappos said in August that Pinterest contributes the smallest amount of revenue to its bottom line, as compared with Twitter and Facebook.
The NEURS Affiliate Network Curalate Set for Launch - Digital NEW YORK — Curalate, a solution that provides a comprehensive overview of brand engagement on socially curated Web sites such as Pinterest, will launch today. The platform is the first start-up in the social curation space to receive funding — $750,000 to be exact, from NEA, First Round Capital and MentorTech. Curalate is able to help brands benefit from all the action that’s happening around new social mediums, according to co-founder and chief executive officer Apu Gupta. “The biggest fans are pinning images, and brands want to connect with those advocates — but they didn’t have an easy way to do so. Currently, about 150 firms are working with the tool, including Bergdorf Goodman, Neiman Marcus, Birchbox and Warby Parker. Reed noted that although it’s not the same direct correlation that one would look for in terms of measuring ROI, Curalate delivers relevant information to help partners track, see and understand exactly where fans are learning about a brand.
Finalists: Top 10 Social Media Blogs 2015 Finalists: Top 10 Social Media Blogs 2015 By Cindy KingPublished January 21, 2015 We received over 560 nominations for our sixth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs). The list of 20 finalists is pretty impressive! The Judges: Our judges include Douglas Karr (author of Corporate Blogging for Dummies and founder of the Marketing Technology blog), Nichole Kelly (author of How to Measure Social Media and CEO of Social Media Explorer) and Pat Flynn (founder of Smart Passive Income). Here are the finalists (in alphabetical order): Explore the finalists for 2015’s Top 10 Social Media Blogs. How We’ll Pick the Winners 1. 2. Quality of posts: Our judges will examine and score the quality of posts on each blog. Congratulations to the finalists! What do you think about these blogs? Image icon from flaticon.com. Finalists for Social Media Examiner’s Top 10 Social Media Blog Contest. Related Posts About the Author, Cindy King Custom Search
Social Fresh CEO talks Pinterest, visual content, & the rise of Mobile in social Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily basis. M: Do you think that marketers are paying enough attention to mobile in their social strategies? Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. M: What are your thoughts on the rise of visual content marketing and where do you think it’s heading? Jason: I think the biggest thing people need to think about with images is that it’s a different economy when it comes to social media; it’s a visual economy.
Mind Mapping Software - Create Mind Maps online Creating a Force.com backed Facebook app on Heroku I presented the Creating a Force.com backed Facebook app on Heroku session at this year’s Dreamforce where I discussed combining the power of three great platforms – Facebook, Heroku and Force.com – to create powerful social applications that are focused on the enterprise (no Farmville cows were harmed in the making of this session). The sample application that I built during the session was one that I have talked about before – Social Web-to-Lead. For Dreamforce, I refreshed and updated the application and added a couple of interesting bells-and-whistles. The application turns the most basic and humble of CRM functions, capturing a web lead, into a social activity. Tip: Make sure to watch the video in full screen and 720p resolution. //www.youtube.com/watch? The figure on the right shows the high-level architecture for Social Web-to-Lead. Enough with the buzzword bingo. git clone email@example.com:<<name of Heroku application>>.git -o heroku $ npm install nforce
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Network science, influence and the social web. “At any moment in time, we are driven by and are an integral part of many interconnected, dynamically changing networks” – Katy Börner, Soma Sanyal and Alessandro Vespignani My original 3 R’s of Influence proposal was compared to the principles of network science due to the nature of data and relationships required in order to ascertain a full picture of our influence over others. Network science was not something I was overly familiar with at the time so I have decided to take another look at how social networks and influence fit together based on these principles. As a reminder, I proposed that social influence should be comprised of: reach, reputation and relevance. We must also guard against the difference between perceived and actual influence where perceived influence is little more than garnering attention with single click, throwaway behaviour such as Likes or +1s. So, what is network science? Influence Friends and weighted graphs Social gravity Influence is not just for people.
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