Is Pinterest the Social Media Platform with the Most ROI? Pinterest, the social media Cinderella story of 2012, is fast positioning itself as a major tool for e-commerce. Along with the site’s growing user base, other businesses have seized the opportunity to build on top of the platform. How revolutionary is Pinterest? Sharad Verma, CEO and co-founder of Pinterest analytics firm Pinfluencer, considers it one of the most transformational forces to impact the e-commerce space in recent years. “Pinterest is really about product collection. In fact, Pinterest is part of a much larger trend toward what Verma refers to as “the visual web.” “We think that Pinterest is the Google of the visual web. Similar to Twitter, the wealth of user activity on Pinterest is spawning a growing pool of analytics tools and software for brands and marketers. “Until a solution like Pinfluencer came to the market, marketers had no way of identifying, ‘Which of my images are actually going popular? Zappos Gets to Pinning “It's a great partnership.
Top 5 Things To Know About Pinterest for Businesses So you want to introduce Pinterest to your social media toolbox, but have no idea how to use Pinterest for business instead of pleasure? You’re not alone. There is a common misconception that this social media website is just for recipes and DIY tutorials; however, it’s entirely possible to successfully market your product or business on one of the fastest-growing social sites around. We also want you to get the most out of Pinterest for business! 1. Pinterest is an almost entirely visual platform. 2. Google with its seemingly constant algorithm updates is always looking for ways to weed out writers and “SEO experts” who are using black hat techniques to increase search traffic to their site (basically, trying to cheat to get higher rankings). 3. This is also another way of letting users know what you’re all about. 4. We’ve all met, and subsequently avoided, the person at the party that can’t talk about anything except themselves. 5. Connect: Authored by: Kylie Robertson
10 Tips for Marketing your Business on Pinterest If you think that publishing is going through an evolution then photography is experiencing a revolution. There are happy snappers everywhere. The smart phone with the inbuilt high definition camera is turning everyone into a photgrapher. Sites such as Pinterest are also allowing us to share this visual art form in glorious color, creativity and ease just by pinning images from the screen with a couple of clicks. Competitors such as The Fancy.com are taking these concepts of visual pinning even further into the realm of social commerce and have announced that they have reached a whopping one million users already. The Rise of Social Mobile Commerce The Fancy has introduced a few new features into its mobile app offering, most notably the ability to buy products (they are reportedly making an average of $50,000 each week from users snapping up the products they fancy). This revolution is changing the way businesses perform commerce online. Pinterest has the Numbers 1. 2. 3. 4. 5. 6. 7. 8.
Pinterest Image Optimization - How to optimize for Pinterest On February 22 this year, Matt Siltala spoke on Pinterest (Growing your Brand with Pinterest Marketing) at SearchFest 2013 in Portland. The presentation was a huge success and provided the attendees with loads of executable information for their businesses. When Matt was first putting together his presentation he asked me if there was any updates to Pinterest since we first launched the PIO (Pinterest Image Optimization) graphic a year ago on Mashable. I reached out to Pinnable Business, developer of PinAlerts.com email alerts for Pinterest, who we collaborated with us on this infograhpic. There had been a few changes since, so we updated the graphic and wanted to share it here. The infographic illustrates the proper way to optimize the images on your website for proper Pinterest Marketing. Would you like to use this infographic on your site or blog?
Pinterest Strategy: Are You Pinning with Purpose? Let’s say you’re a tour guide. For the sake of this example, you’re in Rome. You take the excited group of participants on a walk and end up in a random piazza. Since you didn’t decide what you were trying to see ahead of time, no one knows whether or not the group has successfully arrived at the destination. The same goes for social media. Drive Traffic If you have products on your website that can be pinned, it might be a good idea to aim for increasing website traffic via Pinterest. Tools: Google Analytics, Reachli, Pinfluencer Measure by: number of referrals, increase in referral traffic visits Increase Brand Awareness Even if you don’t sell products to pin you can still use Pinterest to build your brand by sharing your content, office, employees and more. Tools: Pinreach, Reachli, Curalate, Octopin Measure by: Number of followers, number of repins, number of likes, a Pinterest Analytics score value, or by an increase of any of these numbers. Engage Brand Loyalists
Pinterest Introduces Analytics Platform Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on the social network. The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received. Site owners can also track total impressions and reach on the network, as welll as referral traffic, both in cilcks and unique visitors, sent back to their sites. The analytics are pretty basic, and don't pose much (if any) threat to more robust third-party Pinterest analytics systems like Pinfluencer and Curalate, which allow site owners to identify their most engaged and influential pinners, and track the popularity and reach of their own boards and pins. Still, it could prove a powerful motivator to site owners who have never examined their site's engagement on Pinterest and want to improve it.
How to Use Pinterest Analytics, 6 Metrics Worth Measuring Is your business using Pinterest to reach your audience with one-of-a-kind visuals? Are you measuring your Pinterest marketing effectively? It’s crucial that any business understands whether their time spent on a social network is generating results. Why Pinterest Analytics? Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience. The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy. Pinterest’s new analytics tool offers insights into how your website’s content is performing. To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. View stats about your Pinterest activity from any date range of your choosing. #1: Pins From Your Website Bonus Insights
Pinterest Launches Holiday Site, Shares Famous People’s Seasonal Inspiration To get help you with your seasonal planning and get you into the Christmas mood, Pinterest has launched a ‘Pinspiration’ page, where well-known personalities and brands will share their holiday inspiration. Unveiling a new guest pinner daily over 30 days, the site works like an advent calendar of holiday-related inspirational goodies. Already into its second day, pinners can view the holiday boards of daytime talk show host Katie Couric, and Dale Partridge of Sevenly.org, a charity retail website. Filled with lovely images of Christmas home décor, delicious recipes of seasonal dishes and steaming-hot winter drinks, these boards will get you feeling all warm and happy about the upcoming holidays. Whether you are looking for decorating tips or just some visual candies, you should be bookmarking this page. [via Pinterest] Receive interesting stories like this one in your inbox
Pinterest IPO: Step Aside Facebook, Why Pinterest's IPO Could Be Around the Corner Pinterest does not communicate much about its expansion or strategic plans but with its $1.5 billion valuation earlier in the year and its recent move to new offices, worth $9 million in San Francisco, California, the social scrap booking website could be preparing itself for a possible IPO in the near future. Propelled into the social networks scene in 2010, Pinterest has seen an explosion of its audience in recent months. Indeed, between June and November 2011, the site had registered a 2,000% growth, becoming the first to cross the milestone of 10 million visitors faster than any other site. Today with already more than 20 million users, Pinterest is certainly far from the 900 plus million Facebook or Twitter 500 million users, but is believed to have an enormous potential by analysts and investors. Earlier in May, Pinterest managed to raise $100 million, especially with the support of the Japanese e-commerce firm, Rakuten.
Pinterest and Instagram: Pictures speak louder than words Instagram is as addictive as Pinterest - and is all mobile Facebook’s $1billion purchase of Instagram solidified one of the hottest social trends: Photo images have huge engagement value over text. Another photo site, Pinterest, has recently been commanding the airwaves, claiming 10 million users and “the fastest growing standalone site ever”. Photosharing is not new. Flickr and Photobucket paved the way for people to share photos online. It was so much easier to upload pics from a family picnic and send members the link immediately following the event. What Pinterest and Instagram have done is create a “sharing ecosystem” that goes beyond sharing. Pinterest has been addictive for me since the get-go. Hessie Jones' Pinterest interface My “Pinterests” include fashion I typically buy, nude art, infographics, funny stuff, favourite places and books I like.