10 things Google+ does better When you want to know about new technology, who better to offer an opinion than the founder and creator of a tech news blog? Mashable's Pete Cashmore recently shared his thoughts on Google+ with CNN. Cashmore says the fast-growing social network is best at these 10 things: 1. Circles This feature, which is unique to Google+, allows users to share updates and view streams by group. 2. 3. 4. 5. 6. 7. 8. 9. 10. Where the greatest appeal might lie, though, Cashmore says, is in the most obvious. "It's new," he says. Are you on Google+? Ann Tracy Mueller is co-editor of Health Care Communication News, where a version of this story first appeared.
Better Facebook Fan Page: Essential Tips, Apps and Examples Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Users are able to see your photos, updates, and latest notes published even without a Facebook account. And the most obvious benefit? Creating a Fan Page If you are logged into the site, scroll towards the very bottom of the page. 1. 2. 3. 4.
Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says | Bul August 19, 2011 Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says In an 11-part series on the "don'ts of corporate social media" on Forbes.com this week, strategic marketing, reputation and crisis adviser Davia Temin, CEO of Temin and Company, addresses 10 common missteps in corporate social media efforts. "Social media is not a place where anything goes. The 10 Don'ts of Corporate Social Media Strategy, The One "Do" Amidst the Don'ts – Wrapping Up "The 10 Don'ts of Corporate Social Media" Series
How Younger Adults React to Brands on Social Networks Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. The survey, fielded in partnership with the Service Management Group and sponsored by Boston Consulting Group, also found that a third of millennials like brands more if they use social media. The Barkley survey did find that millennials were more likely than older adults to “like” a brand on Facebook, and did so more often. Keep your business ahead of the digital curve.
The End of Social Media 1.0 Brian Solis inShare850 The debut of a series introducing The End of Business as Usual… Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that requires pause. From Social Network Fatigue to Deals Fatigue to Follow Fatigue, businesses are facing a crossroads at the intersection of social and media. As Foremski states, “Social media is not corporate media…if corporations try to turn social media into a corporate sales or marketing channel then they risk losing the naked conversations, and the insight into customer behaviors.” His point is that there’s more to social media than clever campaigns and rudimentary conversations. Indeed, there really are more examples of media than there are that of social media in many of the celebrated examples out there today. The future of social media comes down to one word, “value.” Don’t get me wrong, people are still embracing social networks. What can we learn of this? #AdaptOrDie
BarnRaisers Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle I received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it. Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is known to senior business and agency marketing executives world-wide. I’ve been reading it for many years. This webinar addressed several key issues from a social engagement and commerce perspective and promised to share how marketers are using social media to engage customers and prospects across the entire lifecycle. Customer acquisition isn’t a just a linear path through a sales funnel any more. Sanjay opened things up stating that driving engagement is essential throughout the customer experience, not just at the top of the funnel. Source: Altimeter Group The Customer Hourglass Framework Awareness Key Takeaways:
Posting Strategies that Encourage Engagement on Facebook Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2011. The agency measured engagement by looking at comments and “likes,” and factored in fan base size. According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times. By timing content to post when consumers are poised to be on Facebook, companies have a greater chance of being seen in a fan’s newsfeed. But that isn’t to say that marketers should only post on those days. While the timing of posts often determines how engaged fans will be, their content is also important.
How To Manage A Google+ Page As A Team This week, Google+ enabled up to 50 people at a time to manage Google+ brand pages. Pages were a long-awaited feature after launch, but they only allowed individual administrators when they arrived. Since brand pages are how organizations manage their presence on Google+, many page owners need to give multiple team members the ability to edit and moderate. Yesterday's update not only allows a large team to control the page, it allows transfer of ownership. So if one person created your page but someone else needs to be in charge of it, the creator can transfer that power. The Google+ interface is a little busy, so here's a step-by-step guide for how to change managers of a Google+ page. Managers have all the same powers as owners except for two key things: they can't delete the page, and they can't transfer ownership. Here's how to add managers or transfer ownership: 1. Note: Google's new top nav bar is taking a rather long time to roll out. 2. 3. 4. That's all there is to it.
Lindt Places $10 Value on Easter Repins for Autism Cause Lisa Lacy | April 6, 2012 | 0 Comments inShare30 Pinterest Easter campaign raises money for Autism Speaks. Are repins on Pinterest worth $10? The campaign could be a first for cause marketing on the burgeoning social platform. To participate in the Pinterest campaign, users visit Lindt's #Pin4Autism board – loaded with photos of chocolate bunnies and pastel colored eggs - to and select and repin an Easter image. "The Pinterest component takes full advantage of the medium to showcase Lindt products and brands the campaign on each image nicely," noted a March 19 post on Cause Marketing Forum, which promotes corporate and nonprofit alliances. In a blog post on March 8 Lindt initially offered a $1 donation for each pin. Pinterest attracts a female-centric audience, so Lindt reached out to mommy bloggers like Mom Buzz and Making Time for Mommy to promote the effort. As of two weeks ago, the candy maker had raised $2,500.
Social media: The state of play in 2012 Social media usage continues to rise, without any sign of reaching a saturation point in the near future, as Christian Arno points out in an article published on Search Engine Watch. Arno pulls together statistics from a number of different sources to paint a picture of social media usage in 2012 – and generally speaking, it’s good news for those engaged in social media marketing. Some of the key statistics that he mentions are: Last month, EMarketer predicted that the number of people using social networks would increase by 19.2 per cent compared to last year – bringing the total number of users up to 1.43 billionA Pew Internet survey conducted last year discovered that 65 per cent of internet users in the US used social networking sites. In addition, 61 per cent of adults under the age of 30 used these sites at least once per day. The article also looks at the continuing dominance of Facebook in 2012, pointing out that: It looks like Facebook will rule the roost for some time.
Google+ Holds Promise but Remains Weak on Usage In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of users of other Google products, there was little obstacle to joining the new social network. But in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top social media properties. comScore reports, for example, that average time users in the US spent on the social networking site was down to 3.3 minutes in January 2012, from 5.1 minutes in November of last year. “Google+ has seen millions of users sign up for the site since its July 2011 launch,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “Google+: Influencing the Integration of Search and Social.” This effect—along with a need to claim a brand-name page before someone else does—can make Google+ difficult for marketers to ignore. How many people are using Google+?