The Secret Double Life of Blog Posts One of the things I've learned blogging is that a blog post can have two distinct lives. Upon hitting the publish button a blog post lives in the sparkly social spotlight. But soon the lights fade and the crowd goes home. It's time for that blog post to start working a 9 to 5 job, bringing traffic to your site each and every week. Optimizing your posts for both of these lives is important but takes some foresight. Here's how I do it. The Social Life The social life of a blog post is short, lasting between 48 hours and two weeks if you're lucky. One of the best ways to do this is to optimize your social snippet with a snappy Title. For my 'What is SEO?' Clearly I am not trying to rank for the term SEO Chef! So how did I do at generating social proof for this post? Not bad. The 9 to 5 Life Fast forward 10 days and the social life of this post had essentially run its course. 28 isn't that bad. I change the Title of this post so it's appropriately targeted for 'What is SEO?' Life Synergy
Link Building Software - Buy Advanced Link Manager Why settle with average links when losing popularity means less visitors?Make no compromises and get all these benefits now: Find relevant link opportunitiesSpy your competitors link strategyKeep track of important linksLearn the link quality of your partnersImprove On-page optimization Start now and get 12 months of FREE Technical Support and Software Updates. Start now and get 12 months of FREE Technical Support and Software Updates. Worry about your links being removed? Once a referrer is verified to have a backlink to your website, you can automatically check whenever it gets removed, switches to no follow status or its anchor text gets changed. Need to find more link partners? Advanced Link Manager helps you discover new potential link partners, sort them by page rank and choose those who fit your link building strategy. Are your links bringing any value to your website? Wondering where your competitors are getting links from? Need to track backlink evolution in time? Startup Small Business
10 Keys to Ranking on Google & Bing During Breaking News Events [Study] A number of key differences in Google and Bing’s search results for breaking or trending news stories reveals strategies for marketers seeking exposure during these events. Inbound marketing software firm Optify recently examined three types of major breaking news events and the resulting opportunities for ranking on Google and Bing. In their evaluation of worldwide breaking news events, business breaking news, and local breaking news, Optify found that the two major search engines treated results differently based on authority, multimedia elements, and recency. Google Favors Authority, Bing Prefers Recency CEO and co-founder Brian Goffman explains, “Google and Bing both react; they create different SERPs for breaking news events. Among the other changes in breaking news stories, the study reports that on both engines, sponsored stories or ads disappear from the results. How Can Marketers Prepare For and Participate In Breaking News Stories?
smartURL | Globally redirect, track and manage all of your URLs for free Mitos del SEO que vale la pena revisar Mitos del SEO que vale la pena revisar Es habitual, en las conferencias y cursos para empresarios y entidades, que ciertas preguntas se repitan durante las pausas para el café, fruto del poco conocimiento que se tiene en los mandos intermedios y directivos de las técnicas de marketing online: SEO, PPC, analítica web, SMO, etc. Si vas a asistir al Congreso SEO Profesional deberías tener claras algunas de las más habituales. ¿Es cierto que si pagas por publicidad en Google mejoran tus posiciones entre los resultados de búsqueda? Rotundamente falso, por varios motivos. Por otro lado, si fuera así, las empresas que más invierten en PPC (Google AdWords) deberían salir mejor posicionadas en los resultados orgánicos, y esto no es cierto y se puede comprobar con una simple búsqueda. Los dominios .es son peores que los .com El contenido que tengan los distintos sitios marcará si se posicionan mejor o peor, pero a igualdad de contenidos tener un .com o .es no es ningún factor diferenciador. Falso.
Blog Design for Killer SEO - Infographic Before Moz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than a pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world. And done right, it's an unbeatable marketing tool. As Blogpulse reports over 165 million identified blogs on the internet, it's safe to say that very few are "done right." Embed this image: 1. With all due respect to Arngren.net, the overall design of your site is the first thing visitors see and it significantly influences bounce rate, pageviews and conversions. Professional design doesn’t have to include the word expensive. A professional template from ThemeForrest. Whatever design resource you choose, the goal is to set yourself apart while enticing your visitors to stay. 2. It should go without saying that every site needs a prominent search box. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
SEO Explained in 90 Seconds - Specials This is a sponsored post from Hazelnut Films, who are kindly giving away two copies of their new video, SEO explained in 90 seconds. Search Engine Optimisation is one of the most complex and rapidly evolving services that a business can invest in. No matter how good you are at explaining its value, many clients fail to grasp ‘the big picture’ on SEO, and the excellent return on investment that it can deliver. Hazelnut Films have produced a re-brandable video that seeks to help search agencies in overcoming this challenge. Between 12th-26th March, you can win a copy by joining a fun social SEO experiment that they’ve devised. For full details on how to enter, please visit the Hazelnut Films blog. Bas van den Beld Bas van den Beld is a speaker, trainer and online marketing strategist.
Keywords - Search Engine Guide Blog Keywords New Keywords Can Bring New Business, So Why Are You So Afraid of Them? by Nick Stamoulis June 5, 2013 A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be on page 1 in Google for. Every month, no matter what other numbers I showed them (organic visitor growth, social traffic, long-tail keywords moving up in rank, etc), they only wanted to know how those top 20 priority keywords were performing. Translators aren't search experts by Mike Moran November 20, 2012 I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. How to Find Core Keywords For Effective Online Marketing by Stoney deGeyter October 18, 2012 There are many angles and avenues for researching keywords for your online marketing efforts. Search Marketing Is Like Dating by Mike Moran September 13, 2012 From across the room, you see...THE ONE. No New Keywords Means No New Organic Visitors
20 Free Keyword Research Tools – Comprehensive Insight Before you write any good article or optimize website, you have to know how and why you have to select right keywords. SEO is very easy to overuse and do even worse, if you for example start to do keyword stuffing or repeating the same words over and over again without good thought. For regular content like blogs, people always like to argue about what you need to put in the first place – SEO or your readers. I am thinking you must do both – using simple but consistent and smart SEO and try to write as compelling article as possible to your readers. If you haven’t already I strongly you suggest to read the first post -How To Create Popular Blog With Keyword Research, Heatmaps And SEO? In that case you’ll get good search rankings because of SEO and trackbacks,comments you’ll get if article will be really good. ( of course, don’t forget about PageRank – new blogs usually don’t rank very well in Google). 1.Google search based keyword tool 2.Google AdWords: Keyword Tool 4. 7.Good Keywords v3
21 Tactics to Increase Blog Traffic (Updated 2012) It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. NOTE: This post replaces a popular one I wrote on the same topic in 2007. #1 - Target Your Content to an Audience Likely to Share When strategizing about who you're writing for, consider that audience's ability to help spread the word. If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. #2 - Participate in the Communities Where Your Audience Already Gathers Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web. sources: Comscore + Google
450+ Best Social Media Resources | Nobody should be hiding from social media marketing anymore. There has been plenty of time to test the waters and see how you can apply it to your business. Social media has created a platform for instant communication and targeted web traffic that nobody should be avoiding. Here is a collection of social media resources that are sure to help you make your way through all the conversations online. Mashable | 90 Essential Social Media Resources “Now you’ve gone and done it. Mint Blogger | 220 Best Social Media Resources ‘Social Media has emerged as a strategic business promoting tool for virtually every organization with online presence, to gain rapid exposure on Internet. Social Media Today | Best Social Media Stats And Market Research 2010 How are marketers planning to allocate budgets this year? Simple Zesty | 50 Social Media Resources “I wanted to compile a list of some of the best websites, blogs, services and resources on social media that you may not know.
9 YouTube video SEO Tips and tricks for better ranking As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month. How do you maximize your presence on YouTube? Read on for 9 YouTube video SEO tips from Mark Robertson, founder and publisher of ReelSEO, pulled from May’s webinar by video commerce solutions provider, Liveclicker. YouTube ranking factors include much more than just keywords. FlaggingSharesViews & frequencyLikes, dislikesSubscribersFavoritesAnnotation linking 9 YouTube video optimization tips Tip #1: Don’t be lazy. Create magnetic content on YouTube and then optimize your videos directly on YouTube. Tip #2: Optimize your video titles. Titles are very important as they show in the player and in the search engine results pages. Which one would you click on? Tip #5: Create playlists.
Google SEO resources for beginners Webmaster Level: Beginner Want to eat healthier and exercise more in 2010? That's tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what's important? That's easy! Here's how to gain SEO knowledge as you go about your new start to 2010: Step 1: Absorb the basics If you like to learn by reading, download our SEO Starter Guide for reading while you're on an exercise bike, training for Ironman.Or, if you're more a video watcher, try listening to my "Search Friendly Development" session while you're cleaning your house. Are you done with the basics but now you have some questions? Step 3: Verify ownership of your site in Webmaster Tools A sample message regarding the crawlability of your site Step 4: Research before you do anything drastic Usually the basics (e.g., good content/service and a crawlable site with indexable information) are the necessities for SEO. Written by Maile Ohye, Developer Programs Tech Lead