Crush the "I'm Not Creative" Barrier - Jeff Dyer, Hal Gregersen, and Clayton M. Christensen
by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen | 10:50 AM May 7, 2012 Did you know that if you think you are creative, you’re more likely to actually be creative? This surprising fact pops up again and again in our research. In our database of over 6,000 professionals who have taken the Innovator’s DNA self & 360 assessments, people (entrepreneurs and managers alike) who “agree” with the survey statement “I am creative” consistently deliver disruptive solutions — by creating new businesses, products, services, and processes that no one has done before. They see themselves as creative and act that way. But what if you don’t see yourself as creative? This is an important question to ask because many — probably half — of you don’t think that you’re creative. The bad news is that if you don’t think you’re creative, our survey data say that you probably are not. The result? Associational thinking: I creatively solve challenging problems by drawing on diverse ideas or knowledge.
• On Creativity
• Create and You Will be Rewarded