Boost Your Career with Social Media: Tips for the Uninitiated - Amy Gallo - Best Practices by Amy Gallo | 11:55 AM December 20, 2011 You’ve heard the horror stories: a job applicant gets turned down because his potential employer discovered his objectionable tweets, or saw pictures of his keg party on Facebook. There is a lot of advice out there about keeping your online activity from hurting your career. But there’s a flip side. What the Experts Say It used to be that people were deemed to be experts based on their titles, years of experience, or length of their CVs. Put your professional self online Most people have dipped their toes into some form of social media. Commit to using social media for more than personal reasons. How it works When it comes to advancing your career, there are three things social media is particularly suited for: Building your personal brand. How to start Once you’ve committed to using social media for professional purposes, it is easy to get started. Figure out what space you want to play in. Principles to remember Do: Don’t:
Nike's new marketing mojo How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even most Nike employees know little about just what the staffers working here, on the north side of the company's 192-acre campus in Beaverton, Ore., actually do. Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. This hive is the home of Nike Digital Sport, a new division the company launched in 2010. But Digital Sport is not just about creating must-have sports gadgets. Nike's new digital hook: the Nike+ logo; the new Nike FuelBand; and the Nike+ SportWatch GPS Just try to recall the last couple of Nike commercials you saw on television.
Rules For the Social Era - Nilofer Merchant “This business model is right for a company selling Purina Dog Chow, circa 1970.” “There’s no way we could ever be this collaborative.” Both are comments I got about my book, back in 2009, about setting direction, collaboratively. The first is from a Google executive; the second, from an exec at Cisco. Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. But too many major companies — Bank of America, Sony, Gap, Yahoo, Nokia — that need to get it, don’t. Like the rising temperature of the water the proverbial frog is sitting in, organizations are feeling the social era all around them, but failing to notice how significant a change it has produced. You might notice that I have used the term social era. How does this work? Lean, not big. Conversations, not chains. Mass markets were a convenient fiction created by mass media. Sharing, not telling. Today, many 800-pound gorillas look more like dinosaurs.
麦肯锡全球调查：市场营销的测评 - 麦肯锡季刊 - 市场营销的测评 - 营销 - 战略 In social media, small is beautiful - Executive Inbox Updated: Investors in Facebook's IPO aren't the only ones disappointed in the 800-pound gorilla of social media sites. Gabriel Shaoolian, founder and chief executive of Manhattan online branding and marketing firm Blue Fountain Media , says he hears from lots of small-business owners that they've spent too much time and money on Facebook for too little return. "For small businesses, huge social media sites are a trap," Mr. What's wrong with promoting a small business on Facebook? It's fine — in fact, necessary — to have a presence on Facebook. And second, the success of a small company depends much more on creating a real personal connection with each customer, and some of what Facebook does actually tends to undermine that. So what do you recommend that entrepreneurs do instead? Before you do anything, you need to think about who your target audience is and what they are interested in. What other tips do you have for small companies that want to maximize their impact online?
How to survive Google's changing search rules To stand out in a crowded marketplace like New York, many local small businesses have gotten very savvy about optimizing their websites to appear high in potential customers' Google searches. In the process of doing so, however, they may have broken some rules laid down by the search giant. A reckoning is now at hand in the form of the Penguin update, which refines the way Google ranks its search results. Google is identifying and penalizing sites that use tactics it considers unfair by pushing their search rank down and in some cases, removing the sites from Google. Lee Odden, CEO of TopRankMarketing.com and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, said Google is trying to tackle the problem of overzealous search engine optimization, or SEO, activities. Here's how to keep your site's ranking up and steer clear of Penguin's bite: Watch your Web analytics. Sharpen your content. Diversify your traffic sources.
How businesses can get seen, heard, and admired - Sales Machine Various microphones aligned at press conference isolated over a white background Gino Santa Maria (MoneyWatch) Getting seen, heard, and celebrated in the news is something many sales professionals want. Getting compensated as a result of media visibility is even better. "Make visibility a priority," says publicity expert Nancy Juetten, who trains salespeople on how to attract media attention. Juetten, founder of Authenticvisibility.com, has communicated with thousands of business owners through webinars, tele-seminars, media interviews, and articles on CNN Radio, Fox Business, National Public Radio, and elsewhere. Don't get caught with your pants down. Boring headlines never deliver the goods. Pitch articles and ideas the media can't resist. "Spray and pray" rarely covers the right ground. Make follow up an essential practice. Build relationships and earn repeat opportunities. Overall, Juetten advises leveraging good news. © 2012 CBS Interactive Inc..
A short guide to building your mobile commerce site Simon Armstrong shares a few tools that make it quick and easy to create a commerce site suitable for your customers' mobile devices. If you haven't moved your company's website to the mobile world yet, here are a few tools that will help you create a website suitable for use on mobile devices - your customers will thank you. For existing sites built in WordPress One tool you can get up and running in minutes is MobStac WordPress Mobile. For those not using WordPress Mippin is an app building platform. You can create your site from a number of different sources including RSS feeds, WordPress, Google Blogger blogs, Facebook, or from a number of other social networks. The web version of the service is free, but you need to pay for the Apple, Android and Windows apps versions. To build a mobile portal you'll need an automatic feed of information, such as the RSS feed of your website’s pages and pictures. There are two ways to develop with Wapple:
10 Niche Social Platforms to Leverage for New Sales Leads Facebook can adjust their algorithms over and over again, and Twitter can find new ways to target promoted tweets, but let’s face it: sometimes, social networks are just too big. Though millions of users are checking these feeds constantly, they’re not always paying close attention to what they’re reading. There goes your carefully-timed update. When it comes to generating leads through social media marketing efforts, more and more startups are shooting for quality of users instead of quantity. By setting up a presence on a niche social platform, entrepreneurs now find themselves preaching to a jubilant choir, rather than shouting to the masses—and alongside tons of competition. I asked a panel of successful young entrepreneurs the following question: What niche social platforms are you keeping your eye on to potentially use in your business? Here are 10 segmented social spaces that startups should be exploring today: 1. - Justin Beck, PerBlue 2. - Sean Ogle, Location 180, LLC 3. 4. 5. 6. 7.
What if they Google me? - Sales Machine (MoneyWatch) There's a New Yorker cartoon about the Internet that I love: Two businessmen are in a bar and one says, "I have a strange feeling that someone is Googling me." No joke, actually. Prospects check companies out on Google. This has tremendous implications for generating leads and converting them into sales As everyone in sales and marketing knows, Google Ad Words is the search giant's advertising platform that offers cost per click, cost per impression, and cost per conversion ads For a price, you ensure that your name will appear on the first page of search results when a prospect "Googles" you. (I admit that using Google's trademarked name as a verb is probably aggravating a gaggle of Google intellectual property lawyers.) How salespeople can overcome prospects' fearIn sales, nothing beats ruthless preparationWorkplace dispute? Want credibility with prospects? Love those free tools. Make the first words count. Consider your target keywords carefully. Keywords are king.