7 steps to creativity - how to have ideas

A guest post by Simon Townley of WriteMindset As a writer, having ideas is one of the most important parts of your craft. But often it seems like one of the most difficult and challenging parts of the whole process. How do you keep ideas flowing? How do you create a wealth of ideas to choose from? How do you make sure you get to the one killer idea that will make your advert, novel, article or blog post really stand out from the rest? Some people like to wait for inspiration to strike. Luckily, there is a formula for producing ideas on a consistent basis. But if you need to produce strong and creative ideas regularly as part of your writing career, then it pays to know the formula, and how to use it. First of all, what is an idea? “An idea is nothing more nor less than a new combination of old elements.” So how do you combine old elements into new? “The capacity to bring old elements into new combinations depends largely on the ability to see relationships.” How do you cultivate it?

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