The Fantabulous Lists of Social Media Case Studies February 14, 2011 A guest says: Thanks for this. It will take me some time to go through the entire list, but I needed lots of case studies for my training sessions. This will be very useful. If you has to pick one of these as the best social media campaign, which one would it be? The ROI of Social Media: 10 Case Studies The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. Social media outperforms banner ads An excellent way of ascertaining the value of social media is to look at how it performs compared to more established channels or advertising methods, such as banner ads. Social media saved Cisco $100,000 Providing an alternative way of viewing the ROI from social media, this case study from Cisco shows how social technologies saved them over $100,000 on a product launch. Restaurant chooses closed social network
15 Case Studies to Get Your Client On Board With Social Media Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere. Understandably, the plague of ambiguous definitions is why a plethora of pundits have sought to corner the elusive term “social media” within the scope of the dictionary. In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Specifically, social media strategist Ari Herzog has argued, when you reach for the term “social media,” don’t spew broad buzzwords like Facebook or Twitter or YouTube. In these contexts, “social media” refers not to platforms, but to what those applications enable: social interaction. Think of these interactions the next time you confront a reluctant client.
5 Social Media Marketing Case Studies Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don’t understand this basic rationale, and limit themselves to traditional push communication. Times have changed, so have the consumers. Whether you’re a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used. 1. Catch how Pipersport sells aircraft via social media. 2. Ikea showed the world how it cleverly used Facebook photo tagging to create a viral campaign. 3. Social media campaigns don’t necessary have to be online based. 4. Social media marketing need not be sophisticated. Each post is short and very topic oriented, just like what we suggested in our social media KISS strategy. 5. Speaking the teenage girls’ language and engaging in conversations with zero hard selling – that was how P&G advertised tampons in a subtle manner.
Social Media Case Studies & Examples Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. Social Media Marketing Industry Report Social Media Marketing Industry ReportBy Michael Stelzner Social media is seen by many marketers as the next gold rush. NOTE: Click here to see the 2012 version of this report. To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. The top social media marketing questions marketers want answeredHow much time marketers are investing in social mediaThe benefits of social mediaHow time invested impacts resultsThe top social media toolsAnd much more! If you’re pondering starting social media marketing, these findings will help push you over the edge. Enjoy the report!