Condé Nast releases guidelines for iPad advertisers Advertisement Condé Nast yesterday released “best practice” guidelines for iPad advertising, based on research of users who downloaded one of Condé’s iPad magazine apps. The research, comprising more than 5,000 in-app surveys and more than 100 hours of interviews, provides some preliminary insights into how users are interacting with Conde’s iPad apps. Brands included in the study were GQ, Vanity Fair, Wired andGlamour. The advertising guidelines (below) are fairly predictable. “We talked about being in R&D this year – but as far as I’m concerned we’ll be in it all next year too,” he said in an interview. To learn more about these early adopters, Condé Nast is combining its in-app and in-person research with usage software built into its apps. Through its usage software, the company found that users are spending an average of 160 minutes per month with each downloaded edition across brands. “The usage software only takes you so far,” he said.
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AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Paiva joins Arcade Edit with over 10 years of experience. “Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer.
Elgg communauté francophone: Communauté Elgg francophone Connected Devices: Does the iPad Change Everything? Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps. The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment. The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Download a summary of the findings or contact us for information about acquiring a full copy of Nielsen's Connected Devices Playbook. Among the insights:
FR Stratégies - Marketing, Communication, Médias, Marques, Conseils, Publicité Discover Which Marketing Programs Really Work Confessions of a Creative Recruiter L'Atelier: Disruptive innovation iPad advertising formats that work Advertisement At ad:tech in New York last week, executives from Condé Nast and National Public Radio shared some of their tactics in capturing advertisers and developing new creative for their iPad apps. These two large media companies may not be representative of what publishers with smaller budgets and smaller audiences are able to do to attract advertisers to their iPad apps, but their exploration of iPad advertising gives some clues about what's working. Give purpose, don't repurpose. Michal Shapira, executive director of creative services and CND Studio at Condé Nast, said during a panel discussion at ad:tech that repurposing content from other mediums (such as TV commercials) doesn't work as well as creating content specifically for the iPad. Condé recently conducted a study about iPad engagement in order to better inform its advertising. Links should be relevant. Push the envelope. Condé is aggressively experimenting with multimedia and other formats in iPad advertising.
Is Branding Evil? – mus in pice I’m currently working on a visual identity project — my first — in which the topic of branding arises periodically. And as I’m learning more about identity and branding for this project it is becoming apparent that some graphic designers regard branding as something of a parasitic business practice and a scam. James Victore, in his recent book “ Victore or, Who Died and Made You Boss? ” has harsh words for branding: I generally despise “branding.” XK9 just published in their blog, Bones , a piece called “ The Deceit of Branding ” which echoes Victore’s contempt: I contend that the business of branding is a business of deception. Taking a step back from criticism, Co.Design also recently contributed material to my education in branding with “ Science Shows How Brands Rub Off on Self-Perception ,” a post relating some research done on brands and consumer behavior. There is something Machiavellian about branding.