Viad.TV - Video Ads OPX » Showcase The Harriet Series from Okay Type 6 Secrets To Branding This is the newest piece from design and innovation firm, Method, in their 10x10 series. Click here to download a PDF of the article. By now, most of us get the message--we need to consider the entire customer journey, the complete experience, surrounding the products and services we offer to customers. But in this frenetic, multitasking, app-happy society, how do you prepare people to pay attention in the first place, let alone get actively involved in your carefully planned customer journey? As brands aspire to create deeper connections with an endlessly distracted consumer, storytelling in design has become ever more crucial. And to get it right, we might as well borrow (i.e., steal) ideas from those who know best--our friends in show business. Though relatively rare now, overtures were common during the glory days of Broadway musicals, when shows like West Side Story, My Fair Lady, and The King and I were the primary source of pop music singles and mainstream movie adaptations.
Achtung SOUNDS LIKE BRANDING™ Global Insights in music branding and communication ++ ward404 ++ Interactive Design Agency ++ 020 7729 5404 ++ ACNE PRODUCTION - HOME Diesel’s Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand positioning. To bring alive Diesel’s new global campaign – the #DIESELREBOOT movement – and to encourage young people to contribute their own creations, ACNE Berlin invented a world-first – the Diesel GIF Booth. The GIF booth works like a photo booth, going a step further to produce GIF animations instead of photographs. It uses VVVV technology and a large-format touch-screen interface. Visitors can create animated self-portraits and publish them to Tumblr in real-time. The store opening event in Frankfurt has been followed by the Future Contemporaries Party at the Serpentine Gallery during the Fashion Week in London, where the GIF booth was exhibited and used by young talents creating amazing selfies.
Sid Lee 60 Amazing Poster and Advertisment Tutorials - Smashing Magazine Advertisement Everyone in the business world knows the importance of posters and ads in advertising for specific products. Posters are an integral part of advertising. An eye-catching, attractive poster that conveys a professional, compelling message about a product, service or event will invariably hold the user’s attention. In this article, we have collected a mixture of Photoshop and Illustrator tutorials related to posters and advertisements. You will find some are intermediate and some are very advanced, but they’ll all give you a lot of direction with photo composition, illustration, coloring processing, typography techniques, pen tool tricks, shapes processing and much more. Poster Tutorials Creating an Old-Collage Effect PosterThis one’s a favorite because it helps you put images and text together really easily. Create an Awesome Music PosterA comprehensive step-by-step tutorial that shows you a variety of techniques to create a beautiful music poster! PS Quickie! Earth Day.