Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable - Search Engine Journal Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings on Desktop vs Mobile. In this study seoClarity analyzed over 2 billion impressions and over 2.6 million clicks in 90 days, based on approximately 400 Google Webmaster Tools. The results concluded that the mobile model is 3 times more valuable than desktop, and companies need to start optimizing for it. In fact, the study leads by saying “If you don’t rank first on mobile you might as well be on the second page.”
Thirty Conversations on Design, 2010 Edition by Maria Popova Last year, we brought you Thirty Conversations on Design — an ambitious scavenger hunt for the essence of design through the minds of 30 of the world’s greatest living design thinkers and tinkerers. Now, the Little & Company team is back with Thirty Conversations on Design 2010, this time asking a new crop of 30 two pivotal questions: “What single example of design inspires you most?” and “What problem should design solve next?” Porter's Five Forces - Problem Solving Techniques from MindTools Assessing the Balance of Power in a Business Situation Assess the balance of power in a business situation, with James Manktelow & Amy Carlson. The Porter's Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps you understand both the strength of your current competitive position, and the strength of a position you're considering moving into. With a clear understanding of where power lies, you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps.
Social Media Monitoring Software. Tools for Facebook & Twitter Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. Monitor social media conversations Measure key metrics around buzz and sentiment Engage with key influencers and opinion leaders Conduct comparisons between competitors and topics Real-Time Social Media Monitoring Keep track of the most important and relevant conversations about your brand and products. Top 500 - Talking up tablets for e-catalogs Direct-mail catalogs are not what they used to be, but that can be a good thing for catalog retailers, says Mark Carson, president and co-founder of catalog, web and store retailer Fat Brain Toys. “As online commerce continues to grow, does that spell the demise of the catalog as we know it? Perhaps the opposite,” he says. Online versions of traditional paper catalogs, complete with flipping virtual pages, have been around for years, but have not widely risen to the level of use of traditional catalogs or e-commerce sites, Carson says. But with the rise in popularity of the tablet computer, the online catalog is primed to emerge as a new armchair favorite of shoppers, he’ll tell attendees next week in a session titled “The new world of tablet catalogs—endless opportunities, new challenges,” at the Internet Retailer Mobile Marketing and Commerce Forum 2012.
Google Recommends Using Both XML Sitemaps And RSS/Atom Feeds For Optimal Crawling - Search Engine Journal Google published a set of best practices for XML sitemaps and RSS/Atom feeds on its Webmaster Central Blog this week, explaining which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize them for Google. Google explains the differences between the formats by saying that XML sitemaps describe a whole set of URLs within a site, while RSS/Atom feeds only describe the most recent changes. As a result of XML sitemaps containing more information, they are typically larger than RSS/Atom feeds.
om Below is our collection of Virtual Seminars, now available for free viewing. Digital Video: Publishing to the Web KENJI KATO, Stanford Publishing Courses New Media Group Business Model Generation - Canvas Using the Business Model Generation Tools There have been some questions posted lately asking for guidance in using the tools associated with the Business Model Generation approach - the Business Model Canvas and the Value Proposition Canvas. Though the Business Model Canvas was released under Creative Commons and the Value Proposition Canvas under copyright, the requirements for use of the two tools are really quite similar. Anyone may use the Business Model Canvas and the Value Proposition Canvas for their own work or to support others in understanding, analysing or changing their business models. This includes people who use the tools within their own companies or in a consulting capacity.
Top 10 analytics tools for social media (single page view) Participating in social media for brands is no longer a question of if, or even a how. Even the stuffiest of CEOs and their companies have joined the conversations, and they've hired social media experts and PR firms to advise them on how to build campaigns and engage customers. In fact, eMarketer's recent study "Social Media in the Marketing Mix: Budgeting for 2011" estimates that 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year. So now that we are all here, the questions shift. What now?
Has Facebook cracked f-commerce? “People don’t come to Facebook to shop” is the common belief. A number of companies have given up on f-commerce and thousands more haven’t even tried because of this axiom. So why then is Facebook launching Facebook Gifts, a way for users to buy their friends physical goods directly from News Feed, Timeline and mobile? Facebook may very well be a party, not a shopping mall. But the company has realized that sometimes people need to bring gifts to the party. The big difference between Facebook Gifts and other f-commerce efforts is that Facebook isn’t trying to get users to browse and buy things for themselves. Five Big Ideas That You Should Know About SEO I am an SEO. I am a business leader. And I consult with CEOs in the digital marketing space. I’ve worked with CEOs who lack an understanding of the big-picture of SEO—how it works, what it requires, and what it means to execute it successfully. It’s the CEO’s job to lead, not to understand the all about dwell time and meta titles.
Chris Anderson: What I Read How do people deal with the torrent of information that rains down on us all? What's the secret to staying on top of the news without surrendering to the chaos of it? In this series, we ask people who seem well-informed to describe their media diets. This is from a conversation with Chris Anderson, editor-in-chief of Wired magazine, author of The Long Tail and Free, and founder of DIY Drones and BookTour.com Collusion Tracking & privacy Not all tracking is bad. Many services rely on user data to provide relevant content and enhance your online experience. But tracking can happen without the user’s knowledge. List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.