Generation Why? by Zadie Smith The Social Network a film directed by David Fincher, with a screenplay by Aaron Sorkin You Are Not a Gadget: A Manifesto by Jaron Lanier Knopf, 209 pp., $24.95 How long is a generation these days? At the time, though, I felt distant from Zuckerberg and all the kids at Harvard. In The Social Network Generation Facebook gets a movie almost worthy of them, and this fact, being so unexpected, makes the film feel more delightful than it probably, objectively, is. But something is not right with this young man: his eye contact is patchy; he doesn’t seem to understand common turns of phrase or ambiguities of language; he is literal to the point of offense, pedantic to the point of aggression. ERICA: I have to go study. MARK: You don’t have to study. ERICA: How do you know I don’t have to study?! MARK: Because you go to B.U.! Simply put, he is a computer nerd, a social “autistic”: a type as recognizable to Fincher’s audience as the cynical newshound was to Howard Hawks’s. With rucksack, naturally.
Facebook Rolls Out Simplified Application Permissions System Today, Facebook has announced the rollout of a new permissions model for third-party applications, mandating that apps specify exactly what data they wish to access (and giving users the ability to opt out if they wish to). The change has been in the works for a long time: Facebook’s blog post notes that it was first announced back in August 2009 as a result of privacy concerns brought up by Canada’s Privacy Commissioner. The new dialog boxes were shown off at f8 in April. Third-party Facebook applications have always had to ask users for permission to access their private data, but before now the dialogs were unspecific, and sometimes required users to click “Yes” to a series of boxes which could get confusing. Now all data that an application wishes to access will be presented in a single dialog box. A month ago, Facebook also made changes to its main privacy control panel that makes it easier to manage your settings (and turn off Facebook Platform entirely).
How the Old Spice Videos Are Being Made How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials? A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Even 4chan loved it. Setting the Stage Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. It is well done and it appeals to peoples' egos - but there is something more, too. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. How They Are Doing It Tait says that the primary differentiator between this campaign and others is how closely technical and social media specialists are working with the creative team. Freedom
A grande ameaça do Facebook gratuito A gratuidade de redes como o Facebook e seu zero-rating (dados patrocinados) podem na verdade criar castas digitais, condenando pessoas à ignorância virtual com a descontextualização e o controle de informações que usuários podem receber Por João Carlos Caribé, em Entropia! A neutralidade da rede teve um dia especialmente dedicado durante o último Fórum de Governança da Internet em Istambul, três painéis foram dedicados ao assunto. Zero-rating, ou dados patrocinados, é a prática das operadores de redes móveis (MNO) e operadores móveis virtuais (MVNO) de não cobrar os clientes finais para um volume bem definido de dados de aplicações específicas ou serviços de Internet via rede sem fio da MNO em planos de dados limitados ou medidos e tarifas. Imaginem as pessoas que sua primeira experiência com a Internet foi através de serviços zero-rating. Os proponentes do zero-rating argumentam que o usuário tem livre escolha de conteúdos, mas como eles podem escolher entre opções que ele desconhece?
Facebook's OpenGraph, Three Months Later It's been about 90 days since the f8 Facebook Conference and the debut of OpenGraph, a platform consisting of publisher plugins, semantic markup and a developer API. Every new vehicle needs time for a shakedown drive, to bang out the kinks and to see if users can make something of it. In point of fact, users have made something of it. fbLike has compiled a list of six OpenGraph success stories, and possible models, for use of the Facebook platform, and were good enough to share it with ReadWriteWeb's readers. Not shockingly, they've included themselves. fbLike fbLike was created as a dashboard for Facebook users, built solely on OpenGraph, to function as a social recommendation engine. CNN.com was one of the first adopters of the Facebook plugins. Yelp While Yelp has been very popular for reviews about local businesses, the OpenGraph created a new opportunity to help users recommend restaurants directly on Facebook. IMDb Fandango Levis The Verdict
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untitled Antes aberta, democrática e descentralizada, rede está ameaçada por novos monopólios. Facebook manipula fluxo de informações e experimenta influir no estado emocional das populações. Há saída? Por Rafael Evangelista Todos os dias, milhões de pessoas ao redor do mundo repetem, ao acordar, o mesmo gesto: desligam o despertador do celular, ligam o wi-fi de casa, acessam as redes sociais e conferem as notícias recentes, escolhidas – literalmente – a dedo por aqueles que resolvemos “seguir”: amigos, amigos da rede, personalidades, jornalistas, formadores de opinião, colunistas, piadistas. Se o ritual não é exatamente esse, não foge muito de um roteiro comum. Essa, porém, é somente a versão mais simples da situação, do novo cenário que marca o nosso consumo de notícias, informação e cultura, a relação mediada que estabelecemos com o mundo, com a realidade, via meios de comunicação. A própria ideia de jornal parece cada vez mais como algo do passado. A manipulação invisível Bibliografia
Eric Kerr | Facebook Vulnerability: Like Clickjacking The Facebook Open Graph Like Button is susceptible to a type of attack known as clickjacking. Basically, if the like button is embedded on the page you’re on, made completely transparent, then an attacker could trick you into Liking something without your discretion. How the attack works: 1. More advanced versions might use cookies to detect when a user is returning so they can actually use the site after presumably clicking the like button. Twitter ran into a very similar attack last february with the propagation of a “Don’t Click” button. Advanced users would notice the change in cursor since the mouse is always located above a link and can’t be overridden since it’s in an iFrame.
Why Electric Cars Aren't Catching On--Yet The Wall Street Journal has a great piece today on some of the obstacles preventing electric cars from catching on in the United States. Most of the looming uncertainties are things we've covered before, like that pesky chicken-or-egg problem of how to build a critical mass of charging stations to make electric cars viable for drivers. (See here and here for some previous coverage of this topic.) But here's something I hadn't seen before—some companies are worried about new rules about range advertising: One of the concerns Tesla raises is that the Environmental Protection Agency is looking at new ways to measure how far electric cars can go before they need to be recharged. The aim is to make the advertised range figures better reflect how people drive their cars in the real world. Should this matter? After all, the vast majority of Americans commute less than 40 miles per day. That's one reason why Better Place thinks it can make inroads into the electric-car market.
How Facebook’s Algorithm Suppresses Content Diversity (Modestly) & How the Newsfeed Rules the Clicks — The Message How Facebook’s Algorithm Suppresses Content Diversity (Modestly) and How the Newsfeed Rules Your Clicks Today, three researchers at Facebook published an article in Science on how Facebook’s newsfeed algorithm suppresses the amount of “cross-cutting” (i.e. likely to cause disagreement) news articles a person sees. I read a lot of academic research, and usually, the researchers are at a pains to highlight their findings. This one buries them as deep as it could, using a mix of convoluted language and irrelevant comparisons. The most important finding, if you ask me, is buried in an appendix. Notice how steep the curve is. The most important caveat that is buried is that this study is not about all of Facebook users, despite language at the end that’s quite misleading. The gold standard of sampling is random, where every unit has equal chance of selection, which allows us to do amazing things like predict elections with tiny samples of thousands. What does the study actually say?
The Facebook Gravitational Effect Over the next twelve months, the media industry is likely to be split between those who master the Facebook system and those who don’t. A decade or so ago, for a print publication, going on the internet was seen as the best way to rejuvenate its audience; today, as web news audiences reach a plateau, Facebook is viewed as the most potent traffic booster. If you are looking for the ultimate cyber black hole, point your browser toward Facebook. Beyond the 500 million users milestone, even more significant gravitational pull await the media industry. Here are facts to keep in mind. — While the average online newspaper is viewed about 30 minutes per month (see data from the NAA), users spend 12 times more on Facebook: a worldwide average of 5hrs 52 minutes, 6hrs 02 minutes in the United States and 4hrs 12 minutes in France. — Facebook dwarfs other social networks: worldwide, measured in time per month, it weighs 6 times MySpace, and 12 times twitter and 30 times LinkedIn. Referrals. Buying.