Colors

Color Hex - ColorHexa.com Understanding the Qualities and Characteristics of Color Moving on from our previous article on defining and recognizing colors, let's now explore the qualities and characteristics of colors. Red A part of the warmer color family, the primary color red is a strong, emotionally-intense color. Naturally enhancing the metabolic rate in people, it has also been shown to increase respiration rates and blood pressure when people are exposed to it. Some associations of the color red include: energypositivityactionwardangerstrengthcourage, andall things intense and passionatelove, sex, passion, desire What is interesting about red is how it has two almost-direct opposite associations: love and war. In other cultures, red has completely different meanings. When using red, it's often wise use it more as an accent color than a focal color for the whole of a website. Owing to these two extremes, it can be quite difficult using red to build the right balance. Orange Some associations of the color orange include: Yellow Green Blue Violet/Purple Color Schemes Triadic