Google Website Optimizer Google Website Optimizer was a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.[1] Google Website Optimizer could test any element that existed as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It could be used at multiple stage in the conversion funnel. On 1 June 2012, Google announced that GWO as a separate product would be retired as of 1 August, and some of its functionality would be integrated into Google Analytics as Google Analytics Content Experiments.[2] Google Website Optimizer allowed webmasters to test an alternative version of an entire page, known as A/B testing — or test multiple combinations of page elements such as headings, images, or body copy; known as Multivariate testing.
The George Washington University Google Website-Optimierungstool Das Google Website-Optimierungstool war eine kostenlos verfügbare Software zur Durchführung von A/B- und Multivariatentests im Webdesign. Ab August 2012 ist das Tool Teil von Google Analytics (Content-Tests). Anbieter ist der Suchmaschinenbetreiber Google. Zielsetzung[Bearbeiten] Ziel der Software ist die einfache Durchführung von Tests an Design und Inhalten einer Webseite. Klassisches Vorgehen[Bearbeiten] Bei entsprechenden Tests werden Änderungen klassischerweise sequenziell vorgenommen, das heißt nach Umsetzung einer Änderung werden die Ergebnisse des Zeitraums vor der Änderung, mit den Ergebnissen nach der Änderung verglichen. Diese Vorgehensweise bringt verschiedene Nachteile mit sich: Da die Ergebnisse aus zwei unterschiedlichen Zeiträumen stammen, sind sie nur eingeschränkt vergleichbar. A/B Tests[Bearbeiten] Multivariate Tests[Bearbeiten] Nachteile[Bearbeiten] Die Auswertung der Ergebnisdaten ist nur über den Gesamtzeitraum möglich. Literatur[Bearbeiten] Weblinks[Bearbeiten]
Free-eBooks.net | Download free Fiction, Health, Romance and many more ebooks Similar Images graduates from Google Labs Today, we're happy to announce that Similar Images is graduating from Google Labs and becoming a permanent feature in Google Images. You can try it out by clicking on "Find similar images" below the most popular images in our search results. For example, if you search for jaguar, you can use the "Find similar images" link to find more pictures of the car or the animal. When we revamped Labs in April, we also launched Similar Images to highlight some of the innovative work our engineers have been working on. So, let's say you want to find images of Ancient Egypt. Or illustrative maps of Ancient Egypt: Or ancient Egyptian-style drawings: While we'll continue to use Google Labs as a way to showcase and collect feedback for exciting new technologies, we also want to make it easier for you to provide direct feedback on all aspects of Google Images.
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