It's More Important to Be Kind than Clever - Bill Taylor
by Bill Taylor | 9:00 AM August 23, 2012 One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It’s a little story that offers big lessons about service, brands, and the human side of business — a story that underscores why efficiency should never come at the expense of humanity. The story, as told in AdWeek, goes like this: Brandon Cook, from Wilton, New Hampshire, was visiting his grandmother in the hospital. Terribly ill with cancer, she complained to her grandson that she desperately wanted a bowl of soup, and that the hospital’s soup was inedible (she used saltier language). If only she could get a bowl of her favorite clam chowder from Panera Bread! It was a small act of kindness that would not normally make headlines. Marketing types have latched on to this story as an example of the power of social media and “virtual word-of-mouth” to boost a company’s reputation.
The Silver Age of Comic Book Art - Arlen Schumer
Six tips for increasing your Facebook fans
Interacting with fans on Facebook is no longer the mystery that it once was, with a majority of brands realising the benefits of posting regular content and engaging in conversations with users. But that doesn’t necessarily mean that engaging with fans is easy. Wildfire has produced a report that looks into the best ways for brands to interact with consumers on Facebook and generate earned media by encouraging them to share content with their friends. It evaluated almost 700 brands to understand how they managed their social initiatives and identified six best practices that helped them recruit more brand advocates. 1. The report recommends that brands give their fans a variety of ways to engage with them and different things to do when they arrive on their Facebook page. This can help to increase time spent on the page as well as return activity (depending on the setup of your offer, content, or promotion). 2. 3. image. 4. This grounds the brand a place and time to which users can relate.
Artists' Book Dealer Joshua Heller Rare Books
John Tenniel's Alice in Wonderland Engravings (Albert Dupont) La Societe Paradisiaque: ou Le Reve Hélateur d’un hypergraphe sensible. (Beth Thielen) Sentences: Words Spoken in Prison To An Artist (High Tide Press) Visible Cities, with text from Italo Calvino (High Tide Press) Venice Saved from the Sea (NdA) Pater Noster (Alain Satié) Ple? Plon Sca Screlonu Ipilore Plisou. Hé?
9 Things That Motivate Employees More Than Money
The ability to motivate employees is one of the greatest skills an entrepreneur can possess. Two years ago, I realized I didn’t have this skill. So I hired a CEO who did. Josh had 12 years in the corporate world, which included running a major department at Comcast. I knew he was seasoned, but I was still skeptical at first. We were going through some tough growing pains, and I thought that a lack of cash would make it extremely difficult to improve the company morale. I was wrong. With his help and the help of the great team leaders he put in place, Josh not only rebuilt the culture, but also created a passionate, hard-working team that is as committed to growing and improving the company as I am. Here are nine things I learned from him: Be generous with praise.
The Sign of the Owl - Book Art—Artists' Books—Bookworks
A continuation of my last post, this one will conclude my discussion of interesting books I saw at the Hybrid Book Fair. Second Encyclopaedia of Tlön Atlas volume from the Second Encyclopaedia of Tlön Rouge volume from the Second Encyclopaedia of Tlön The ability to charm and amuse without descending into empty frivolity or clever cynicism is an enviable talent. Quiz volume from the Second Encyclopaedia of Tlön One of the remarkable aspects of the endeavor is the strong differences in graphic style, content, and layout of each volume, a difference that is more than just a difference between those volumes done by Malutzki and those done by von Ketelhodt. The Second Encyclopaedia of Tlön is a true tour de force not only capturing a wide variety of ideas, but also using just about every reproductive and artistic technique you can think of: collage, linocut, letterpress, offset, each volume uses its own combination of techniques to embody its topic. Ein Rheinbuch section 2 East West
Ten Painless Tactics To Earn Attention On Twitter - Whiteboard Friday
Twitter is similar to passing signs at full speed on the highway. How do you get your signs (tweets) noticed and read? How can your profile stand out from the rest? Watch as Dan Shure explains how to earn Twtitter attention with ten totally-actionable, Twitter-riffic tips you can use to get people to notice you in the most fast-paced social media platform in the world. Hey, everyone, welcome to Whiteboard Friday.