Find Your Next Billion-Dollar Business Opportunity Welcome to a whole new business ecosystem. More venture capital dollars are being directed today toward creating clean energy systems than to harvesting fossil fuels. Organics are the fastest-growing segment of the U.S. food market. Seventy percent of college graduates across North America are now looking for jobs with companies that have a good reputation in corporate social responsibility. Business as usual isn't good enough anymore. This is the dawn of a new wave of "constructive capitalism" that is smarter, more sustainable, and Internet-enabled. There is an unprecedented opportunity today to make money while doing good for the world. The following four steps are a simplified process for developing the idea for a billion dollar business—a way to look at the world and zero in on a game-changing solution. Step 1: Pick an Industry It may be something you have spent your life getting to know or it may be something you have been interested in following from the sidelines.
» A Journey Without a Goal Post written by Leo Babauta. Nearly every activity we do has a purpose, a goal in mind. We drive to get to work, to the store, to a class or party. But what would happen if we gave up the goal? What would a journey without a goal be like? Imagine setting out for a walk with no particular purpose — you might go in one direction because there’s a nice explosion of flowers over there, but then explore a different direction when you see someone playing music, then go in another direction because you’re curious about what’s there. No destination in mind. What would it be like to work without a goal? What would it be like to live life without a fixed plan? I don’t know the answers, but I do know that I’ve been freer as I’ve learned to let go of goals, fixed plans, fixed destinations. How to Flow I’ve long been a planner and a goal setter, but I’ve been learning a different way over the last few years. How does it work? You wake up, excited about being alive.
Life Lessons From Benjamin Franklin - Business Insider Benjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals and the Franklin stove. Franklin was responsible for establishing the first public library, organizing fire fighters in Philadelphia, was one of the early supporters of mutual insurance and crossed the Atlantic eight times. Benjamin Franklin was clearly a man who knew how to get things done. 14 Action Inducing LessonsLess Talk, More Action “Well done is better than well said.”Talk is cheap. “Never leave that till tomorrow which you can do today.” This is probably one of the first quotes I remember hearing as a teenager. Be Prepared “By failing to prepare, you are preparing to fail.” You need a plan to accomplish your goals. Don’t Fight Change “When you’re finished changing, you’re finished.” Wise Up
Social media marketing landscape complicated P&G marketing chief: Fundamental shift from TV to digital required - News GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels. Marc Pritchard, global marketing and brand building officer at P&G, was talking at a P&G conference held in the consumer goods company's Cincinnati headquarters. In the UK, P&G is by far the biggest spender on TV advertising, where it directed £136m out of its overall advertising spend of £203m in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker of Gillette aims to drive up lower cost sales and forge closer relationships with its global customers through digital channels. Pritchard outlined its new approach to digital marketing as it aimed to build "lifelong, one-to-one relationships in real time with every person in the world". He said: "Today is not about digital marketing, it's about brand building in the digital world."
How to Find Your Purpose and Do What You Love “Find something more important than you are,” philosopher Dan Dennett once said in discussing the secret of happiness, “and dedicate your life to it.” But how, exactly, do we find that? Surely, it isn’t by luck. Every few months, I rediscover and redevour Y-Combinator founder Paul Graham’s fantastic 2006 article, How to Do What You Love. What you should not do, I think, is worry about the opinion of anyone beyond your friends. More of Graham’s wisdom on how to find meaning and make wealth can be found in Hackers & Painters: Big Ideas from the Computer Age. Alain de Botton, modern philosopher and creator of the “literary self-help genre”, is a keen observer of the paradoxes and delusions of our cultural conceits. In The Pleasures and Sorrows of Work, he takes his singular lens of wit and wisdom to the modern workplace and the ideological fallacies of “success.” His terrific 2009 TED talk offers a taste: One of the interesting things about success is that we think we know what it means. 16.
» Just For Fun Post written by Leo Babauta. Just about everything I do is just for fun. While some people like to focus on being disciplined and achieving goals and sticking to their plans, I find this to be meaningless. In contrast, if you do the exact same thing, but let go of the expectation you’ve set for yourself and just have fun doing it, it’s a complete success. Let’s repeat that for emphasis: if you do the exact same thing, it’s a failure if you have expectations, but a complete and absolute success if you let go of the expectations and do it for fun. Let’s take a few examples: If you set out on a really tough 3-day hike through some mountains, and make it through the first day and night but get too tired in the middle of the second day, is that a failure? If you go for a walk, a run, a hike, do it for fun, not for the benefits you might get. It shifts everything. Do handstands. Post inspired by my friend Suraj.
Confessions of an Ex-Manager Before I started writing full-time in 2001, I was a corporate manager for a large consumer electronics retailer. I had a large staff, mostly writers and designers plus a few business analysts. Now nearing the 10-year anniversary of my exit from the corporate world, I’ve decided to look back and evaluate how I did as a manager. In some ways, the passion and drive I have to succeed helped me get to a fairly high-ranking position, just one level away from the vice president of a then 50,000-plus employee company. 1. Many entrepreneurs I know suggest the old walk around the office to chit-chat with employees. 2. I made plenty of mistakes with my staff, but the one that sticks out the most was how I tended to avoid building relationships. 3. I grew up in a home that avoided conflict at all costs, so I overcompensated for this upbringing by addressing conflict at every turn. 4. I was always told that managers get paid more for the sleepless nights. OK, those are my lessons learned.
How To Steal Like An Artist by Austin Kleon Wednesday, March 30th, 2011 Buy the book: Amazon | B&N | More… Here’s what a few folks have said about it: “Brilliant and real and true.”—Rosanne Cash“Filled with well-formed advice that applies to nearly any kind of work.”—Lifehacker.com“Immersing yourself in Steal Like An Artist is as fine an investment in the life of your mind as you can hope to make.” Read an excerpt below… Tags: steal like an artist Four Steps to Building a Strategic Communications Capability - Georgia Everse by Georgia Everse | 3:36 PM March 7, 2012 Do you have the confidence that every message and experience that customers have with your organization rings true and leaves a positive impression? Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. 1. Managing communications in an integrated or system-wide way will require a new set of behaviors at all levels of your organization — behaviors that embrace a process and apply set standards for all communications efforts. 2. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans. The How of your communications requires Channel Plans for evaluating the strengths and weaknesses of alternative channels for delivering your message. The Who of your communications requires Audience Plans for the targeted audience you want to reach. 3. 4.
How to Be Courageous: Developing Courage “Life shrinks or expands in proportion to one’s courage.”-Anais Nin Courage is a virtue that philosophers have been trying to define for millennia. So our working definition of courage is recognizing rational fears, but acting nobly despite this fear in order to maintain manly honor. Every man hopes to have the courage to endure the great trials and tests that he will meet in life. Physical Courage Physical courage is the type of courage that often comes to mind when we think about this virtue. How to Develop Physical Courage Obviously, you cannot schedule circumstances in which you must show forth your physical courage. Yet a strong body is not sufficient if you wish to develop physical courage. “You can prepare yourself as much as possible for such circumstances where you are in desperation, but when push comes to shove most people’s minds will break before their body does. Thus to develop physical courage, you must also learn to discipline and train your mind. Intellectual Courage
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