Ten tech-enabled business trends to watch - McKinsey Quarterly - Business Technology - Strategy
Two-and-a-half years ago, we described eight technology-enabled business trends that were profoundly reshaping strategy across a wide swath of industries. We showed how the combined effects of emerging Internet technologies, increased computing power, and fast, pervasive digital communications were spawning new ways to manage talent and assets as well as new thinking about organizational structures. Since then, the technology landscape has continued to evolve rapidly. Facebook, in just over two short years, has quintupled in size to a network that touches more than 500 million users. More than 4 billion people around the world now use cell phones, and for 450 million of those people the Web is a fully mobile experience. The rapidly shifting technology environment raises serious questions for executives about how to help their companies capitalize on the transformation under way. Across the board, the stakes are high. 1. Facebook has marshaled its community for product development. 2.