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Centre d'aide Programme de Certification Google AdWords

Centre d'aide Programme de Certification Google AdWords

SEO: 5 Simple Steps for Choosing Effective Keywords With Google placing a strong emphasis on quality contentfor performing well in organic search, it’s no wonder choosing the right keywords can make or break the success of the content you publish. We all want to attract more traffic to our website, but it’s not just about increasing numbers. We must choose the most effective keywords that connect with the right audience for our business, ultimately convincing visitors to convert as leads. This process of keyword research can be tricky, but when done well can have an outstanding impact on your Inbound Marketing efforts. Here are 5 simple steps for choosing effective keywords: 1. 2. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 3. 4. 5. Performing keyword research can be very rewarding when done right. Image Credit

L’URL Rewriting expliqué aux débutants Par Olivier Duffez, le 04 août 2008 Cet article présente le principe de la réécriture d'URL et son intérêt pour le référencement de façon simple pour les débutants. URL Rewriting : à quoi ça sert ? L'URL Rewriting (réécriture d'URL en bon français) est une technique utilisée pour optimiser le référencement des sites dynamiques (utilisant des pages dynamiques). Les pages dynamiques sont caractérisées par des URL complexes, comportant en général un point d'interrogation, éventuellement le caractère & ainsi que des noms de variables et des valeurs. Exemple : article.php? Dans cet exemple, le fichier article.php est utilisé pour afficher un article dont le texte vient d'une base de données. Le problème est que certains moteurs n'indexent pas les pages ayant des URL de ce type. Grâce à l'URL Rewriting, Google ainsi que n'importe quel robot va pouvoir indexer les pages dynamiques. URL Rewriting : comment ça marche ? URL Rewriting : les étapes pour la mise en place Pour aller plus loin

How To Optimize YouTube Videos For SEO Inbound marketing is all about reaching a well-defined audience or prospects with relevant content to establish a relationship with them, improve brand awareness and build trust. Content can include blog posts, ebooks, whitepapers, podcasts, videos, etc. Creating awesome content is the foundation of inbound marketing. However, for your content to be useful to your audience, it must get found by search engines. Drive Engagement with Videos Videos drive engagement on a website and are an important part of content marketing. Optimizing YouTube videos to rank well on search engines is all about on-page and off-page SEO. On-Page SEO for YouTube Videos 1) Title and Description Your video title and description should be optimized to rank for the keywords that you are targeting. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action The description should also be relevant to the video and optimized for the keyword you are targeting. 2) Tags Off-Page SEO

Small Business SEO Advisory: 2013 Resolutions - YouMoz Small business internet marketers were happy to say goodbye to 2012. Those infamous Google Updates, Panda and Penguin, had every small business SEO ducking for cover. Thousands of small businesses may never recover fully from the drop in rankings. Ever the resilient profession, ambitious SEO’s started “link removal” practices they desperately hoped would fix the SEO mistakes that led to their downfall. If 2012 made you want to throw in the towel, the following stats will make you want to think again: In 2011, Google had more than 1.7 trillion searches. So let’s leave 2012 behind and turn our attention to these tips that will help you filter out the hype and focus on sustainable SEO tactics. Get Better SEO Metrics Before I spend even one minute or a single dollar on a new project, I define goals and a measure of success. 1. First, set up your Google Analytics account. Then, select Advanced Segments → Non Paid Search Traffic. 2. 3. 888-555-5000 is your actual phone number.

4 SEO Tasks Small Businesses Must Do Every Month On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site SEO poorly or not at all, leaving large amounts of search traffic and potential customers on the table. The lack of small business on-site SEO is more about discipline, time management, repetition, and know-how. Here is a simple four-step approach to building high-value traffic through on-site SEO that should be repeated twice per month (minimum) on every small business website. 1. Every website page should be positioned to catch existing demand as SEO (generally) doesn't create demand. When a small business is just starting, it's important to pick keywords that are easy to rank on until you see some results. 2. Regardless of the medium, the content needs to be compelling. 3. 4. Conclusions

SEO: Optimal Ecommerce URLs The ecommerce platform that hosts a site determines the URL structure, which in turn can have an impact on the site’s search engine optimization. Each platform creates URLs according to its own rules, but nearly all can be modified for greater SEO and brand recognition. In years past, URLs with lots of folders and parameters posed major crawl issues for the search engines. In some cases the “spider traps” created by complex ecommerce URLs would even prevent the engines from indexing a site, effectively cutting off the flow of organic search customers. Google and Bing are much more capable of crawling or intelligently ignoring parameters and long, scraggly folder paths in URLs today, but optimal URLs do play a role in SEO. Enlarge This Image Which of these URLs inspires more confidence in the page’s relevance? What Makes a URL Optimal? Optimal URLs are short, static, relevant and unique. Keyword research will indicate which category and product attributes are important to searchers.

Why Site Speed Optimisation Should Be Part of Your SEO Strategy - YouMoz In late 2010, Google publicly announced that site speed was a new signal introduced into their organic search-ranking algorithm. Despite the announcement, has not been an integral part of the SEO agenda and is still given a much lower priority than it deserves. Certainly, out of the box thinking in 2013 cannot be just about great content and natural links. Improving a site’s page loading time can be a rather laborious task; it requires thoughtful planning, significant resources, benchmarking, flawless execution, thorough testing and evaluation. Particularly for enterprise sites planning and testing can take several months and requires collaboration between different teams. Why Page Speed Is Important For SEO With the direction SEO has taken since Google released the Panda and Penguin updates, scalable link building is becoming increasingly costly and unsustainable. SEOs have an incredibly versatile skill-set to draw from when helping online businesses increase their revenues. Conclusion

Responsive Design & Mobile SEO: Best Practices for 2013 We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for information via mobile phones, tablets, and smartphones. Mobile Web browsing is on the rise. Photo: Yelp reported several months ago that about 40% of searches came from their mobile app. What does this mean for website owners? The future is mobile and the future is happening right now. Googlebot Mobile, Google’s Recommendations, and More Ideas and opinions about mobile SEO were floating around long before Google’s formal recommendations for mobile websites got posted. I won’t get into the details of Google’s recommendations for making mobile-compatible variations of a web page, but briefly, they are: Responsive design is the best way forward in the present web demography. A responsive design, on the other hand, discards all such complexity and makes things simple. Why this method is better:

The Best Link Building Tool You’ve Never Heard Of: I love SEO tools. I’m always building or looking for really cool tools. With the demise of Yahoo Site explorer, a number of companies are attempting to fill the void, including SEOMoz, Majestic Tools and Link Research Tools. My favorite Yahoo replacement is a tool that you’ve probably never heard of: ahrefs. They offer 5 levels of access (with one being free) and the others being grouped by the amount of reports and queries. Paid plans range from $49 to $499 per month. This is a highly sophisticated toolset with tons of features. Backlink Analysis Starting with Site Explorer, input any URL to get all of the backlink info that you could ever need or imagine. The summary provides a snapshot of Total backlinks, Ref pages, Ref ip’s, Ref subnets, Ref domains and domain types by TLDs. A series of tabs, allows you to drill even deeper into New Links, Lost Links, Anchor text, crawled pages and referring domains. Interpreting the Data SERPs Analysis Website Comparison Reports The Bottom Line