ntent Strategy Generator Tool - V2 Update > Please give me the tool now! Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update. Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. More Insight from Google Insights We all know how useful and powerful Google Insights can be for identifying trends and finding out what is ‘hot’ right now to provide you with the ability to spot opportunities to create new content. Both sets of data for ‘Top Searches’ and ‘Rising Searches’ can now be found within the content tool: Find out what’s growing in popularity relating to your niche, pop the keyword/phrase into the content tool and be inspired for a unique angle on a hot topic!
How to Build and Operate a Content Marketing Machine Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. So the conversation is no longer about if or why an organization should practice Content Marketing. So if you’re wondering “How?” The Machine First, let’s take a look at the machine, all of its pistons, cogs, smokestacks and miscellaneous parts. Now we’ll go over the machine, part by part. Goals & Plan What is the goal, the end output for your Content Marketing Machine? Your plan then becomes to create a content-powered path that takes your prospect from where they are today to the end goal. Then for each cell in this grid, you have to ascertain what content can attract the persona to that stage and help move them on to the next stage. Team So you’ve got a plan. Ideas
How to Create Content Maps for Planning Your Website’s Content Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started. What is Content Mapping? Content mapping is similar to mind maps, but it’s focused on a site’s content. More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy. I’ll cover two types of content mapping in this guide: Mapping your content to goals (the goals of the client and the goals of site users)Mapping your content to other content We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website. Why Should You Create Content Maps?
YouTube Ranking Factors - Whiteboard Friday This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can't afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors. Do you agree with these? Disagree? Hi, my name is Jeff McRitchie from MyBinding.com, and today we're going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors.
The Guide to Developing a Content Strategy for "Boring" Industries There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites. Image courtesy of SEOmoz The goal of this post is to show the SEO community how to start thinking about how to develop a cohesive and integrated long-term content strategy (and not just one-off linkbait pieces). Image courtesy of Distilled How do tire shoppers use the Internet? We have to:
The Guide to Developing a Content Strategy for "Boring" Industries The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites. Image courtesy of SEOmoz Image courtesy of Distilled Step 1: Asking the Right Questions (Learning About the Industry) How do tire shoppers use the Internet?
Cómo medir y configurar los objetivos de tu web Si vas a crear una página web o un blog o si ya los tienes, estas 3 preguntas son fundamentales antes de marcarte objetivos: ¿Para qué tengo esta página web o este blog? ¿Cuál es el sentido de su existencia? ¿Qué resultados quiero obtener con ellos? El hacerte esas preguntas te permite marcarte una serie de objetivos, pues la única manera de obtener resultados es entendiendo hacia dónde te diriges. Éstos son los 3 pasos que deberías seguir: # 1. Existen tantos objetivos como tipos de webs. Éstos podrían ser algunos objetivos que podrías marcarte en función del tipo de web que tengas: En un ecommerce tu objetivo pueden ser las ventasSi lo que quieres es dar a conocer un producto, tu objetivo puede ser la descarga del catálogo de dicho producto.Cuando ofreces contenidos multimedia, puedes tener como objetivo que los usuarios pasen un cierto tiempo en tu site # 2. Google Analytics te ofrece la posibilidad de marcarte 20 objetivos diferentes. Los objetivos pueden ser de 4 tipos: Destino. # 3.
Useful Resources to Convert Websites for Mobile Devices Internet access has taken a new turn with the introduction of Smartphones in the industry. With a Smartphone in your hand, you don’t need to seat in front of a desktop or to carry the laptop with you wherever you go. Actually, this tech savvy generation keeps in touch with the internet through their handy, high class mobile devices. That is why they frequently visit those websites that can be easily accessed through mobile devices as well. Most of the website developers and website designers are now engaged in developing sites that can also be accessed through mobile phones without any hassle. Web access is very important nowadays. With the introduction of Smartphones in the industry, web accessibility through mobile phones has become so easy. Why Do You Need Resources to Convert Websites to Mobile-friendly application? Website owners also want to launch sites that can be accessed not only through computers but also through mobile phones these days. DudaMobile Mobify Onbile MobStac Mofuse
What are 10 Addictive Types of Content? Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook? When starting a blog the challenge for any blogger is providing content that will entice and delight your readers. You want them looking forward to your next article. Developing an antenna for creative ideas for content is a skill that can be developed. What I have found effective is to take notes when reading a book or after a meeting when customers provide insights into their business dilemmas. Everyone has Problems One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help solving. Ideally you want your blog to become the industry resource or Bible that becomes the “Go To Portal” for your subscribers. Social Proof is Vital Do you have clients saying to you “What are some of your customers finding what works for them?” 10 Addictive Content Types 1. Example: 2. Example 90 Tips to Make Your Blog Rock 3.
An Eight-Step Plan to Get PR-Driven Links In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage. But, while these goals still come in to play, I have a new goal too—to build links. So, eight months down the line, I feel it's time to share what I've learned. An eight-step plan There are a few tried and tested methods for PR driven link-building, like guest posting and pitching for by-lined articles, but these can be slow-burning processes. What I'm going to talk you through is a process which, if invested in and executed well, is much more likely to result in multiple links from high quality, authoritative news sites. There's no quick fix. For any marketing campaign you should be looking to use multiple channels. Step one: Find the story 1.