ntent Strategy Generator Tool - V2 Update > Please give me the tool now! Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update. Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. More Insight from Google Insights We all know how useful and powerful Google Insights can be for identifying trends and finding out what is ‘hot’ right now to provide you with the ability to spot opportunities to create new content. Both sets of data for ‘Top Searches’ and ‘Rising Searches’ can now be found within the content tool: Find out what’s growing in popularity relating to your niche, pop the keyword/phrase into the content tool and be inspired for a unique angle on a hot topic!
How to Create Content Maps for Planning Your Website’s Content Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started. What is Content Mapping? Content mapping is similar to mind maps, but it’s focused on a site’s content. More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy. I’ll cover two types of content mapping in this guide: Mapping your content to goals (the goals of the client and the goals of site users)Mapping your content to other content We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website. Why Should You Create Content Maps?
YouTube Ranking Factors - Whiteboard Friday This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can't afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors. Do you agree with these? Disagree? Hi, my name is Jeff McRitchie from MyBinding.com, and today we're going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors.
The Guide to Developing a Content Strategy for "Boring" Industries The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywords, to establishing a community and building brand awareness. As the SEO industry slowly moves away from manual linkbuilding and adapts a more long-term and forward-thinking approach (whether it be forced as a result of recent aggressive Google algorithm updates or because as an industry, we're starting to seek a sustainable methodology to establish authority), the challenge is in figuring out how to set up a proper framework that would help our community develop a content strategy for all websites. Image courtesy of SEOmoz Image courtesy of Distilled Step 1: Asking the Right Questions (Learning About the Industry) How do tire shoppers use the Internet?
Cómo medir y configurar los objetivos de tu web Si vas a crear una página web o un blog o si ya los tienes, estas 3 preguntas son fundamentales antes de marcarte objetivos: ¿Para qué tengo esta página web o este blog? ¿Cuál es el sentido de su existencia? ¿Qué resultados quiero obtener con ellos? El hacerte esas preguntas te permite marcarte una serie de objetivos, pues la única manera de obtener resultados es entendiendo hacia dónde te diriges. Éstos son los 3 pasos que deberías seguir: # 1. Existen tantos objetivos como tipos de webs. Éstos podrían ser algunos objetivos que podrías marcarte en función del tipo de web que tengas: En un ecommerce tu objetivo pueden ser las ventasSi lo que quieres es dar a conocer un producto, tu objetivo puede ser la descarga del catálogo de dicho producto.Cuando ofreces contenidos multimedia, puedes tener como objetivo que los usuarios pasen un cierto tiempo en tu site # 2. Google Analytics te ofrece la posibilidad de marcarte 20 objetivos diferentes. Los objetivos pueden ser de 4 tipos: Destino. # 3.
Useful Resources to Convert Websites for Mobile Devices Internet access has taken a new turn with the introduction of Smartphones in the industry. With a Smartphone in your hand, you don’t need to seat in front of a desktop or to carry the laptop with you wherever you go. Actually, this tech savvy generation keeps in touch with the internet through their handy, high class mobile devices. That is why they frequently visit those websites that can be easily accessed through mobile devices as well. Most of the website developers and website designers are now engaged in developing sites that can also be accessed through mobile phones without any hassle. Web access is very important nowadays. With the introduction of Smartphones in the industry, web accessibility through mobile phones has become so easy. Why Do You Need Resources to Convert Websites to Mobile-friendly application? Website owners also want to launch sites that can be accessed not only through computers but also through mobile phones these days. DudaMobile Mobify Onbile MobStac Mofuse
What are 10 Addictive Types of Content? Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook? When starting a blog the challenge for any blogger is providing content that will entice and delight your readers. You want them looking forward to your next article. Developing an antenna for creative ideas for content is a skill that can be developed. What I have found effective is to take notes when reading a book or after a meeting when customers provide insights into their business dilemmas. Everyone has Problems One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help solving. Ideally you want your blog to become the industry resource or Bible that becomes the “Go To Portal” for your subscribers. Social Proof is Vital Do you have clients saying to you “What are some of your customers finding what works for them?” 10 Addictive Content Types 1. Example: 2. Example 90 Tips to Make Your Blog Rock 3.
30 consejos para usar mejor Google Analytics Google Analytics es una poderosa herramienta para seguir y analizar el tráfico de tu sitio web, y lo mejor es que es gratis, por lo que expertos y aficionados la prefieren por igual. Sin embargo, hay una gran cantidad de información disponible sobre las personas que visitan tu sitio, lo que están buscando y cómo llegan, que será necesario aprender a procesar y seleccionar para sacarle el máximo provecho. En Webespacio te ofrecemos 30 recursos con los mejores trucos, herramientas y tips para Google Analytics. Aquí encontrarás cómo integrar Adsense y Adwords, seguir el tráfico proveniente de tus redes sociales y mucho más. Lista de 30 trucos y tips para Google Analytics Conseguir informes detallados y en tiempo real 1. Si desarrollas campañas CPC (Coste por clic) hay un filtro que te mostrará con exactitud los términos de búsqueda con los que los usuarios activan tus anuncios, y no solo las palabras clave que usaste para tus ofertas. 2. Filtro 1: Nombre: CPC1 detallado Filtro 2: 3. 4. 5. 6. 7.
15 Helpful Link Building Tools Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some helpful link building tools you can use day in and day out for guest posting, BLB, and group interviews. 5 "Opportunity Discovery" Tools 1. Majestic has gradually become a go-to link building tool. Bulk Backlink Checker: When you've found a batch of dead pages or sites, submit them all to the bulk link checker and set it to return results based on linking domains. 2. I designed this one. Guest post opportunity discovery.Links pages as BLB seeds: When starting a broken link building campaign you need a set of links pages to scrape so you have resource-oriented URLs to check. 3. I still use the heck out of a keyword combiner tool, for combining prospecting phrases rather than SEO keywords. Be warned though, some don't allow for quotation marks or other advanced operators. 4. Test it out with something like: "how do I" to get an idea of what it does. 5. 1. 2. 3. 4.
10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are to succeed fast, far and large, at marketing your business and organisation. The ”ultimate marketing goal” is to make content or ” ideas” so contagious that they cannot be controlled. This is “liquid content” The Era of Distribution Technologies Coca Cola, whose ads have delighted consumers for decades have decided to move from “Creative” excellence” to “Content” excellence as they transition into the era of “distribution technologies” that provide greater connectivity and consumer empowerment than ever before. Distribution technologies is another term for social media networks that allow content and ideas to spread through the power of sharing and self publishing. Inbound marketingContent MarketingPull marketing 423inShare