Landing Page Optimization & Conversion Rate Optimization Just when you thought you knew all the terms of Internet Marketing, they added a few new ones… If you’re involved in Internet Marketing you know SEM, you live and breath SEO, you watch your CTR like a hawk, you know the importance of minimizing Bounce Rates, and do everything in your power to help your visitors progress through your sales funnel. So, here’s a question for ya. Have you ever heard of CRO or LPO? What is CRO and LPO? Conversion Rate Optimization (CRO) is a segmented form of web page optimization that focuses on a page’s ability to convert traffic. CRO is very similar to Landing Page Optimization (LPO), seeing as how their end goals are basically the same: to increase a page’s ability to convert. How do they differ from SEO? The biggest difference between LPO/CRO and SEO is where they are used in the conversion funnel. Once a visitor has reached your landing page, your focus changes from getting clicks, to getting conversions through your Call to Action (CTA).
The Imminent Shift from Social to Digital Engagement inShare409 How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. These moments of truth however are not limited to any one channel. The image above represents a detailed customer journey map, which outlines the important steps your connected customers take during and following decision making. In my research I’ve found that more often than not, each stage of the customer journey along with the mixed channels that they use are defined or programmed by different groups within the organization. Perhaps a Chief Digital Officer is just the beginning.
etsy/statsd 20 outils pour vérifier vos sites web Dernière ligne droite avant la mise en ligne, le débugage est une étape essentielle. En plus de vérifier si le cahier des charges est rempli, il est également temps d’optimiser votre projet. Découvrez une sélection de 20 outils pour ne rien laisser au hasard. La phase de vérification et d’optimisation est aussi important que la phase de définition d’un projet web. Elle permet de finaliser un site en beauté, d’avoir au final un produit de qualité, fonctionnel et conforme aux normes du web. Analyses préalables : Verify App « La manière la plus rapide de collecter les retours utilisateurs sur les maquettes et concepts ». Resolve App Outil de collaboration pour aider les équipes de conception web à donner leurs avis sur un projet Php Security Info Permet de vérifier la configuration de PHP sur le serveur. sfProjectAnalyser Analyse et vérifie que votre projet web avec Symfony est codé selon les normes Wappalyzer Analyse les technologies utilisées sur le site (JQuery, etc) Erreurs et bug de style :