Green Markets Must Be Created By You - Low2No We need more than sustainable versions of everyday products. We need new products and services based on behaviour change. Most companies are dismally bad at creating successful sustainable consumption. Today's eco-attempts remain above all clumsy and expensive eco-versions of mainstream products. However real success lies in changing consumer behavior and creating new markets by designing unique products and services. Think about the difference between two accommodation options for travelers. The other is a service—like airbnb.com—that lets people choose from temporarily vacant beds in the destination. Now let's think about the ecological and business impact of these two options. The business impact of airbnb.com is also significant. Most importantly hotels operate in very competitive markets with customers requiring more-for-less all the time. airbnb.com operates on a new market that is based on changing the behavior of consumers. The Paradox of Green Consumption What Does Porter Say?
SESSI : Service des Statistiques Industrielles [ évariste® | SESSI ] L'INNOVATION TECHNOLOGIQUE DANS L'INDUSTRIEL'innovation en solitaire est un mythe 39% des firmes de l'industrie manufacturière ont innové en trois ans sur la période 1990-1992. Les grandes entreprises innovent dans leur grande majorité puisque 90% des firmes de plus de 2 000 personnes déclarent avoir innové sur la période. En revanche, 57% des firmes de 50 à 100 personnes et plus des deux tiers des 20 à 49 personnes n'innovent pas. Les secteurs les plus innovants sont l'informatique (64%), les instruments de précision (63%) ou les machines électriques (60%). 96% des grandes entreprises de plus de 2 000 personnes innovaient sur la période 1986-1990. Toutefois, les innovations de produits et de procédés concernent respectivement 29% et 27% des firmes contre des taux de 53% et 45% entre 1986 et 1990. Les innovations de produits représentent dans plus du tiers des entreprises innovantes entre 10% et 30% du chiffre d'affaires de ces entreprises.
The Best Practices of Technology Brokers Companies that are best at developing out-of-the-box thinking on new products employ four successful work practices. An excerpt from the new book, How Breakthroughs Happen. by Andrew Hargadon Technology brokers have discovered how to bridge the disparate worlds they move among outside their boundaries, and how to build new ventures from the technologies and people they come across. Capturing good ideas The first step is to bring in promising ideas. Designers at IDEO, for example, seem obsessed with learning about materials and products they have no immediate use for. Technology brokers capture even more ideas from doing focused work on specific problems, especially when studying new industries or visiting new locations. We wanted to observe the procedures, so we had a cadaver lab, which was actually in a swank hotel. The result? All of this curiosity means that technology brokers create massive collections of ideas.
A Daily Dose of Architecture Wagralim, tendances et innovations de l'agroalimentaire Innovation Through Design Thinking | MIT World Spatial Agency: About Innovation; Innovator's DNA A major new study has highlighted the key skills that innovative and creative entrepreneurs need to develop. According to Hal Gregersen, an INSEAD professor and co-author of a six-year-long study into disruptive innovation involving some 3,500 executives, there are five 'discovery' skills you need but, he says, you don't have to be 'great in everything. A major new study involving some 3,500 executives has highlighted the key skills that innovative and creative entrepreneurs need to develop. The six-year-long research into disruptive innovation by INSEAD professor Hal Gregersen, Jeffrey Dyer of Brigham Young University and Clayton Christensen of Harvard, outlines five 'discovery' skills you need. Some well-known business leaders such as Apple’s Steve Jobs and Amazon’s Jeff Bezos rely on their own particular strengths since innovative entrepreneurs rarely excel at all five discovery skills. The five skills, Gregersen says, are ‘a habit, a practice, a way of life’ for innovators.