Sir Mix-a-Lot: Seattle's king of (r)app Sir Mix-A-Lot's Facebook profile pic Seattle’s own Sir Mix-a-Lot, aka Anthony Ray, has a new iPhone app based on his 1992 multi-platinum hit “Baby Got Back,” and the press release announcing it is about as cheeky as the song’s music video, which was once banned from MTV but seems almost quaint by today’s standards. The app, according to the release, is the “ultimate 21st century booty-based app, exclusively for the iPhone” and “comes fully-packed with a buttload of hands-on features.” For anyone who doesn’t know the song, the references in the press release are over-the-top plays on Mix-a-Lot’s best-known rap, whose signature line is “I like big butts and I cannot lie.” Some, no doubt, consider the song and video offensive, but it’s also gone mainstream, to the extent that parts of it were even used in the kids’ movie “Shrek.” Mix-a-Lot is not a newcomer to the social-media scene. While you debate whether to download the app, here’s the video for your viewing pleasure.
Portal SESCSP Saber em produção por Sérgio Bairon foto: Adriana Vichi Sérgio Bairon é docente e pesquisador de cultura, comunicação e hipermídia na Escola de Comunicações e Artes (ECA) da Universidade de São Paulo (USP). Tem experiência nas áreas de Ciências Humanas e Sociais Aplicadas, assuntos tratados em vários livros, como Hipermídia Psicanálise e História da Cultura (Educs, 2000), Comunicação e Marketing (Futura, 2002), Interdisciplinaridade: Educação, História da Cultura e Hipermídia (Futura, 2002) e Texturas Sonoras (Hacker Editores, 2005), entre outros, e também criou e produziu vários filmes e hipermídias. No encontro realizado pelo Conselho Editorial da Revista E, Bairon falou sobre a produção, divulgação e o compartilhamento do conhecimento em hipermídia para a utilização de recurso multimidiático, em prol do desenvolvimento do conteúdo. Hipermídia e a produção da cultura Imaginei três grandes questões estudadas no núcleo de pesquisa da ECA. A ruptura dos processos As novas formas de produção
How Google is Driving Mobile Video Market Growth Google’s (NASDAQ:GOOG) core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for long-term convergence of mobile and video. In following the last year of earnings calls, it’s clear that Google’s largest advertising customers are pushing the company to bring video to mobile at a level of performance and usability not accomplished yet. The Q2, 2012 earnings call transcript makes this point clear which can be accessed here at Google’s Management Discusses Q2 2012 Results – Earnings Call Transcript. Mobile and Video: Transforming Convergence Into Cash Over the last year, Google executives have mentioned the growth of YouTube and its quick evolution from a content management system to a profitable advertising platform several times. During the Q1, 2012 earnings call held on April 12, 2012 the following points were made: Mobile Video: The Market YouTube Built
How to Avoid the ‘Creepy Factor’ in Mobile Protecting the consumer protects the opportunity. When brands, publishers and agencies use that axiom to guide their mobile marketing strategies, they can avoid alienating consumers — or worse, having a law nicknamed after their company. Mobile users are particularly sensitive about how marketers use their location information. That’s because mobile phones are highly personal devices that people carry with them at all times. This habit also makes the mobile channel an effective way for brands and publishers to reach consumers at opportune times, such as when they’re near a merchant that’s offering a deal and thus literally in a position to take advantage of it. Research shows that most mobile users not only understand the concept of location-based services but use them on a regular basis. Campaigns should use plain language to explain how consumers can opt in. For online opt-in, a form shouldn’t contain pre‐checked boxes agreeing to share location information.
Native App vs. Web App: Which Is Better for Mobile Commerce? The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates. One of the primary beneficiaries of the smartphone (and now tablet) boom is the mobile commerce space. Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we're already seeing signs of mobile commerce's potential. Companies like eBay and Amazon are bringing in billions of dollars a year from their mobile apps and mobile commerce sites. For merchants, it's no longer enough to have an ecommerce strategy — businesses need to embrace a mobile commerce strategy as well. Choosing Between Mobile and Native Apps One of the resounding themes for mobile software developers in 2011 is the debate between building a native app or building a mobile web app. Apps or Mobile Web: Conversion Rate is Platform Dependent
Gaming with a Purpose Serious games tap into the same culture of online friendship from social networking to fuel peer involvement and encourage collaboration around real-world challenges. Students Mohammed Jaber and his friend Motasem Masalmeh wanted to give back to their community in Amman, Jordan. They would often take time to visit the elderly or children with special needs, but they wanted to make a greater impact. They decided to start by attracting more students to join in their efforts. To connect with other youth and encourage volunteering, Mohammed and Motasem created a Facebook page called Jordan Volunteers (JV) and started posting information on their planned initiatives. This is just one of many success stories derived from the fact that one billion people around the world are connected via social media. What could happen if these kinds of games, played by millions of people every day, could bring about social change?
Ce n'est pas la taille qui compte (pour un téléphone portable) Le Samsung Galaxy Note est le plus grand smartphone jamais construit. Bon, ce n’est peut-être pas l’exacte vérité, puisqu’il est présenté sur le marché —y compris dans cette publicité du Super Bowl— comme plus qu’un simple smartphone. Je crois qu’il est censé faire à la fois téléphone, tablette tactile, plateau de cafétéria et bouclier anti-émeute. À en croire sa fiche technique, le Galaxy Note mesure 7,62 cm de large et près de 15 cm de long. Ces mesures semblent pompées directement sur la rubrique rencontres coquines de Craigslist, et je soupçonne que ce soit absolument délibéré de la part de Samsung. publicité Cette tendance va à l’encontre de tout bon sens. Le Note n’est pas encore sorti aux Etats-Unis, et je ne l’ai pas encore essayé. «Vous aurez l’air idiot en parlant dedans, les gens se moqueront de vous et vous regretterez de l’avoir acheté.» Mes propres confrontations avec des téléphones géants m’ont laissé tout aussi insatisfait. Une main de 7 à 8 centimètres Farhad Manjoo
Mobile Payment App Lets Customers Pay Just By Saying Their Name [Future Of Retail] Our latest Future Of Retail Report looks at the trend of Service With An Opt-In. One manifestation of this theme is credit card payment solution provider Square’s mobile payments application, Pay with Square, which gives customers an additional level of personalization and convenience. By leveraging geo-fencing capabilities, consumers utilizing the app can identify merchants within 100 meters of their current location, view the store’s special offers, and choose to start a tab at a store. After users are finished shopping and go to pay, they can simply provide their name to a staff member, which prompts the merchant to pull up the customer’s picture and an appropriate tab to charge the customer’s Square account—all without the need for a physical wallet. Pay with Square A summary of PSFK’s Future of Retail report is available to view for free - and a download of the full 100 page document can be ordered today.
157 Mobile App Stats You Should Know About Voluntarios de las Naciones Unidas: Voluntarios en línea premiados por su ‘extraordinaria’ contribución a la paz y el desarrollo Voluntarios en línea premiados por su ‘extraordinaria’ contribución a la paz y el desarrollo 05 diciembre 2011 Bonn, Alemania: El 5 de diciembre, Día Internacional de los Voluntarios, el programa de Voluntarios de las Naciones Unidas (VNU) ha anunciado los nombres de los ganadores del "Premio Voluntariado en Línea 2011". Cada año, más de 10.000 voluntarios en línea se involucran en el trabajo de organizaciones de desarrollo sin fines de lucro a través del servicio Voluntariado en Línea. Un jurado de expertos en voluntariado y cooperación al desarrollo seleccionó a los galardonados teniendo en cuenta su compromiso, su contribución, los resultados de la colaboración y el impacto sobre las actividades de las organizaciones a las que apoyaron. Los ganadores del Premio Voluntariado en Línea 2011 son: Alex Kambou, Ali Siribié, Bernard K. Para más información, contacte con: Jennifer Stapper, Sección de Comunicación, Email: jennifer[punto]stapper[arroba]unvolunteers[punto]org
#Lift12 : Quel mobile pour quel avenir A quoi ressemble l’avenir du mobile ? Les conférenciers de la 7e édition Lift nous proposaient deux réponses diamétralement opposées. Nous on a choisit ! Comment combiner l’innovation sociale et technologique, quand l’innovation est désormais entre les personnes ? Comment démocratiser l’innovation ? Telles sont les questions que nous adresse le designer Fabian Hemmert (@fabianhemmert), membre du Design Research Lab de l’université de Berlin qui prépare une thèse sur les interfaces tangibles mobiles et qui travaille pour les laboratoires de Deutsche Telekom. Image : Fabian Hemmert sur la scène de Lift 2012, photographié par Ivo Näpflin pour Lift Conference. Vers des mobiles qui font attention à nous L’évolution technologique ne cesse de nous poser des questions sur comment on vit ensemble. Peut-on sortir des zones de confort de l’innovation ? « L’innovation est souvent technique, mais aujourd’hui, il faut regarder ce qu’il se passe entre les gens, entre tous les gens. Hubert Guillaud
What If We Give It Away: Lessons from TED "Once in a while you get shown the light in the strangest of places if you look at it right" What if the value your service or company provides may not be the one you originally or naturally think it does? TED used to be a simple conference - you pay (a lot) to attend, and in exchange you get to see, in person, some great speakers and meet some interesting people. Great content and even better networking. But then TED started giving away the content (TED talks) - basically for free and in almost real time. It also started giving away its brand - allowing the use of the "TED" moniker for other events, conferences, in related and unrelated fields (TEDx). In other words, by giving away what one would generally think of as a company's (a media entity) greatest assets - its content, brand and business processes - the business has grown enormously in just a few short years. Giving away what you hold most dearly may turn out to be the best business strategy there is.