Social Business Design « Dachis Group Collaboratory Seriously, you may not realize it yet, but your need to deal with the greatest business disruption of the past 100 years is what inspired the outlier idea for what Forrester Research called “the most powerful technology in the market.” That historic disruption is The Empowered Consumer in this Conversation Economy. When these two are brought together, brands are at a distinct disadvantage, regardless of their size, market cap or annual revenue. The expectations of the customer have changed. “Have you been hearing what we’re hearing?” “You will respect my time and deliver a great experience, no matter where I choose to interact with you: social, digital, call center or front desk…” “…If you can do that, you have my loyalty and my business. Sprinklr technology powers the conversation economy. Brands can no longer survive by just ‘doing social.’ The conversation economy represents the new reality: What others say about you carries far more weight than anything you can say about yourself.
Putting people first Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s first graphic novella, Terms of Service: Understanding Our Role in the World of Big Data. The new comic novella, available on Al Jazeera America’s website at is a thought provoking, entertaining field guide to help smart people understand how their personal, and often very private, data is collected and used. Co-produced by well-known cartoonist Josh Neufeld and Al Jazeera America reporter Michael Keller, Terms of Service is an entertaining feature that follows characters “Josh and Michael” as they journey through the challenges of digital privacy and other issues consumers should be aware of in the “brave new world” of technology and Big Data. Josh Neufeld is a nonfiction cartoonist living in Brooklyn.
MarketingVox - Practical news for interactive marketing practictioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies. Joel on Software Feedmyapp - Your Daily Web 2.0 Sites Dose ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. 2. 3. 4. 5. 6. 7.