How Speakers Should Integrate Social Into Their Presentation « Whether you’re a professional speaker, company representative, or panelist at a conference, you must develop a social strategy during your speaking. The Audience Continues To Gain Power Over Speakers A few years ago, the first major eruption occurred from the audience hijacking the attention at SXSW during an ill-fated interview on the main stage. Even weeks ago, Kanye’s debacle was commented on by Twittering attendees despite them not even having the mic. (Update, a speaker gives her first hand story of an audience revolt on Twitter) This week, an audience revolt happened at the Higher Education Conference, you can read about it here, here, here and here. Although I was miles away, I was watching it unfold in real time on Twitter search –I felt horrible for that speaker who likely didn’t even know what was happening till someone posted his phone number on Twitter and people were texting him how horrible he had done. How Speakers Should Integrate Social Into Their Presentation:
Ikea campaign innovation on Facebook breaks new ground - Marketi Marketing through Social Media channels still leaves many marketers scratching their heads but occasionally the industry is provided with some inspiration to help provide a guiding light. Take for example a new project to help market a new Ikea store that has cost nothing but returned huge dividends – both in doing its job and in subsequent PR. One of the most popular facilities of Facebook is the ability for users to upload and share photos. It’s the popularity of this that provided inspiration for Forsman & Bodenfors in Gothenburg. The team first created a profile for the new store's manager - Gordon Gustavsson. Over a two week period, different pictures of shopfloor showrooms from the new store were then uploaded to the profile page. Facebook members were then encouraged to request Gordon as a friend. Commentators have given the campaign the thumbs-up for ingratiating the brand into a new community while incurring minimal cost.
Google Loses Ground to Bing with Small Biz Search Advertisers - Christopher Heine | November 24, 2009 | 1 Comment inShare0 Small business marketers spent more with Microsoft's search engine last quarter, seemingly at Google's expense. New data from WebVisible indicate that small businesses are diversifying their paid search campaigns to include sites not named Google. The local interactive advertising firm's report found that 60.4 percent of search spending went to Google last quarter, while Yahoo reaped 26.2 percent, Bing garnered 10.5 percent, and Ask.com pulled in 2.4 percent. Google lost 5 percent share compared to Q3 last year, according to the study that surveyed around 25,000 companies with less than 200 employees during the last four fiscal quarters. "No one expected this to happen when they came into the game just six months ago," he explained. While click-through rates were up year-over-year for all the engines, Yahoo charted the biggest improvement with a 123 percent CTR increase. Small Businesses Increase Spend by 91 Percent
On Twitter, What Are You Doing Was Always The Wrong Question | B inShare4 What are you doing? Perhaps, Twitter asked the wrong question all along. In all honestly, who cares…it was really never about “what you were doing” that inspired your network to stay connected nor was it the siren for attracting new followers. For many of the users on Twitter, the question that engendered a response and also also aroused a cultural movement was, “what are you doing?” If we analyzed the most compelling tweets and then attempted to examine the question they were answering, I believe we would surface the nature of our aspirations and fascination. Perhaps, now, potentially cognizant of the nature of intriguing dialogue on Twitter, we can or should officially concentrate our diversion and focus and answer to (regardless of stated question): What excites or motivates you? What has your attention right now? What compels you to change something? What did you learn today? What are you thinking or feeling? Our updates on Twitter symbolize so much more than we may realize.
The Real-Time PR Man If you attend a tech event or conference you will probably run into Brian Solis. He’s one of those rare PR birds: everywhere all the time. He’s always on Twitter and Facebook too. Plus he guest posts over on Techcrunch, which shows he’s gotten the respect of Arrington, which for a PR person is very hard to do. I call Brian the real-time PR man and the other day he came over my house for a long conversation about how PR has changed over the years (he’s been doing PR since 1991). Part I.Part II.Part III.
Calling for open | Chris Saad – Paying Attention Steve Gillmor often writes fantastic (and fantastically long) editorials on the landscape of the real-time web, but they are often very dense and sometimes fail to cover some key points. I thought I would take the liberty of translating and correcting his latest post with my own contributions. Ever since FriendFeed was sold to Facebook, we’ve been told over and over again that the company and its community were toast. Translation: The FriendFeed team were absorbed by way of acquisition. Correction: Of course Twitter turned them off. What’s odd about this is that most observers consider FriendFeed a failure, too complicated and user-unfriendly to compete with Twitter or Facebook. Translation: Most commentators think that FriendFeed is dead because the founders have been bought by and buried inside Facebook. Correction: FriendFeed is clearly dead . Twitter is choking FriendFeed for another reason – because it’s systems are now essentially just a proxy to Facebook. Correction: Doubtful.
How to Use Twitter Lists To Create Reputation Management Problem When twitter lists first came out and I commented about how awesome they are, I also warned they had the potential to become a tool for evil and create reputation management problems. Since no one paid attention, I figured what better way to illustrate the problem than to see it in action? I wanted show how it could be used but didn’t really want to damage someone’s reputation (no one’s high enough up on my hit list for that), so I created a dummy list with only one person who didn’t actually do what the list says he did. Go ahead and check out my list on people who bought links and its ranking in Google [people who bought links]. To be clear: Matt Cutts never bought links and, according to Google, buying links is against Google guidelines. This list is fictitious and used as an example. So why did I do it? Google wants you to believe they’ve defused “miserable failure” types of google bombs like this. So what are some takeaways: Monitor what lists you are on regularly.
Mobile Web traffic increasing rapidly for non-smartphones Apple's iPhone changed the way we think about mobile Web access by giving us the "real" Internet via its Mobile Safari browser. Since its introduction, smartphone vendors have scrambled to offer a comparable browsing experience, generally by building a browser based on WebKit—the same engine that powers Mobile Safari. But consumer expectation is driving demand for mobile Internet access for standard cell phones as well. According to data from mobile browser maker Opera, mobile traffic to standard smartphones surged in October, growing 16 percent over September. Opera Software's Opera Mini browser is one of the few usable solutions for standard "feature phones." The Java-based browser actually uses proxy servers to compress and handle much of the rendering of websites using the same rendering engine as Opera's desktop browser, which is then pushed to the phone and displayed on-screen.
Forrester: Interactive Marketing to Hit $55B by 2014 According to Forrester‘s Five-Year Interactive Marketing Forecast Report, search marketing – which now composes more than half of 2009′s overall interactive spend, will continue to make up the biggest portion of interactive dollars, rising from $5.4 B in 2009 to $31.6B in 2014 at a compound annual growth rate of 15%. Social media marketing and mobile marketing will experience the highest growth rates among the digital tactics, the report stated. Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014, and grow at the highest compound annual rate, 34%. Forrester noted that owned social media assets (such as internal blogs, community sites) are currently the only emerging media getting traction in today’s economic climate. Similarly, mobile marketing, which accounts for $391M in 2009, will grow to $1.3B in 2014 at a compound annual growth rate of 27%. Ad Budgets to Shrink
Loic Le Meur Blog: Twitter.com traffic down? Seesmic Web is +30% There are many reports that the traffic from Twitter.com would be going down. We see the opposite on the app side, at least for Seesmic. Seesmic Web is growing very strong as you can see the number of Tweets posted growing. number of tweets posted on Seesmic Web Excuse the fact that I removed the scale and the numbers for obvious reasons, just wanted to show you the trend, oh and yes, our internal stats had a problem for a few days explaining the drop you can see, again, just look at the trend and trust me I am not showing off and it’s accurate. On the overall traffic going to seesmic web (not our site, only our web app) we’re seeing growth around 30% per month and it increased even more as we introduced Twitter lists. Why? We were first to add lists on Seesmic Desktop and now also on Seesmic for Windows but we won’t make them self refreshing until we find a solution with Twitter, and we’re working on it, confident there will be one. Twitter is not going down.
Twitter at conferences is (relatively) new and if the presenters aren't aware it is being used and skilled in how to intereact with it things can go terribly wrong. by cybertactix Dec 18