Compete on Know-Why, Not Know-How - Adam Richardson by Adam Richardson | 12:50 PM April 12, 2012 Do you know why you make the products or offer the services you do? Too often I find that companies don’t have a clear enough sense of why they do what they do. They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. This is especially problematic when companies decide to innovate.
Marketing Your Small Business Online: 39 Essential Tools for Online Marketing Published 05/20/2009 Thousands of online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment. We’ve compiled a list of the most popular (or most useful) tools we could think of. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. MarketSplash What you'll get: Access to 30 Word and Publisher template designs Email updates on template designs and other Marketsplash products Subscription to our newsletter By subscribing with your email you agree to the following terms: Welcome to Marketsplash by HP! Marketsplash by HP is an exclusive online offering for owners of HP printers and/or HP computers to create customized marketing materials.
Philippe Botteri J im is passionate about investing, social entrepreneurship and venture philanthropy, contemporary and modern art, photography, film, wine, and music. He actively supports numerous educational and environmental non-profit initiatives. In February, 2013, Jim was elected a fellow of the Harvard Corporation, Harvard University's senior governing board. Jim is a Partner at Accel and is the Founder/CEO of Breyer Capital, an investment and venture philanthropy firm. Jim has been an investor in over 30 consumer Internet, media, and technology companies that have completed public offerings or successful mergers. Several of these investments returned over 100 times their cost and many additional of these investments have returned over 25 times their cost to investors.
Keys To Flawless Execution of Your Business Strategy Keys To Flawless Execution of Your Business Strategy includes: Barriers to Growth- Every company hits very predictable walls as it tries to grow profitably. Get a clear understanding of these walls, their causes, where they occur and what to do to prepare to climb over them quickly and effectively. Ã¢â‚¬Â¢ Learn simple, practical tools to set priorities, utilize right metrics and establish an effective executive team meeting rhythm. Ã¢â‚¬Â¢ CEO and Executive Leadership- Reviews four specific steps on how to get your leadership team working together in a healthy, cohesive and productive manner.
The 101 Most Useful Websites on the Internet Here are some of the most useful websites on the internet that you may not know about. These web sites, well most of them, solve at least one problem really well and they all have simple web addresses (URLs) that you can memorize thus saving you a trip to Google. And if you find this list useful, also check out the expanded version – The Most Useful Websites – which now offers a collection of 150+ undiscovered and incredibly useful websites to enhance your productivity. ctrlq.org/screenshots – for capturing screenshots of web pages on mobile and desktops. dictation.io – online voice recognition in the browser itself. Changelog and Updates
The missing email API to leverage email data First 5000 mailboxes Mailboxes 5001 and above 10¢ per mailbox per month Ready to start? Are You Solving a Puzzle or a Mystery? Innovation is all about coming up with new solutions to solve problems. But here’s an interesting question: is the problem that you’re trying to solve a puzzle or a mystery? The distinction was made by Gregory Treverton and highlighted by Malcolm Gladwell in a piece he wrote on Enron a few years ago. According to Treverton, a puzzle is a problem that can be solved if you have more information (or the right information). On the other hand, more information doesn’t help with a mystery, which is characterised by high levels of uncertainty, and the need for judgement. Here’s Gladwell:
Don’t discount flash-sale sites just yet: Consumers trained to expect online bargains From last holiday to this year, eDataSource analytics indicate a significant increase in email subscribers for the leading flash-sale sites — an astounding 81% for the four sites we’ve been monitoring during this time period – Gilt Groupe, Rue La La, HauteLook and ideeli. And with 58% of U.S. online adults saying they are more price-conscious today than they were a year ago’, brands and retailers should strongly consider working with recognized flash sale sites to promote a sense of urgency and drive incremental revenues. We looked at the subscriber acquisition rates for the top-5 flash-sale sites — the four previously mentioned plus MYHABIT – from December 2010 until October 20, 2011, and found that as they continue to grow their consumer bases and try new strategies, making these companies your friend instead of your foe might just be worth a try. Subscriber acquisition via social motivators Average email open rates signal trouble, but not alarm
Three Steps to Generating Social Gravity - Mark Bonchek by Mark Bonchek | 11:07 AM April 2, 2012 In a social age, people don’t like to be pushed. As described in my last post, top brands like Apple, Google, and Nike are using a new model based on pulling rather than pushing. They create a gravitational field that attracts customers into orbit around their brand. This kind of social gravity isn’t just about how many likes you can get on Facebook. This is about enduring, meaningful, and authentic relationships with your customers and the people in their lives.