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How To Do Keyword Research - The Beginners Guide to SEO - Moz

How To Do Keyword Research - The Beginners Guide to SEO - Moz
It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. How to Judge the Value of a Keyword How much is a keyword worth to your website? Even the best estimates of value fall flat against the hands-on process of optimizing and calculating ROI. Understanding the Long Tail of Keyword Demand Keyword Research Resources

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Search engine optimisation - A Practical Guide to Web App Success Chapter 23 Newly launched web apps tend not to have a special backstory to generate natural excitement, or piles of spare cash to splurge on marketing. Instead they must rely on natural search engine traffic to deliver their important first customers. Search engine optimisation (SEO) is the practice of actively influencing where, when and how your app appears in search engine rankings, to maximise the influx of potential customers. The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine. In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Why SEO is Important - The Beginners Guide to SEO An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. A Common Argument Against SEO We frequently hear statements like this:

20 Days to a High-Quality, Highly-Engaged Twitter Following (in just 20 minutes a day) I said it during the 2010 Successful Web App Metrics Event and I’ll say it again…I’d rather have 100 highly engaged followers than 100,000 unengaged followers. The more engaged the follower, the more likely they are going to exchange value with you…whether by subscribing to your blog or actually paying you money for your product or service. But how do you get that quality following without buying followers or simply following 1,000 people and hoping they follow you (which is a terrible strategy)? Well, you can have this sort of following in just 20 days, only spending 20 minutes a day, and by engaging in the following activities. Let’s start from the beginning.

How to Identify Long-Tail Keywords for Your SEO Campaign The Case for the Long-Tail A lot has been written about the importance of long-tail keywords for SEO campaigns. As an SEO, I know it’s hard to convince clients that pursuing long-tail keywords that result in less search volume is actually a better long-term strategy than pursuing more appealing core terms with high search volume. But with a proper set of data and analytics based on the usage of long-tail keywords, it’s possible to persuade your clients (or yourself) that a long-tail keyword strategy is the path to success.

How Usability, Experience and Content Affect Search Engine Rankings – The Beginners Guide to SEO The search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:

Retail Metrics, eCommerce Data Models and Personalization I've been writing (and working) quite a lot about data warehousing, ETL and data models this year. And between webinars on Celebrus, Infobright, and Semphonic ETL, plus Whitepapers on warehouse data collection infrastructure and Semphonic's ETL and digital data warehousing models, it may seem like all the work I've been doing is around data warehousing. That isn't true for me and it certainly isn't true for Semphonic.

How People Use Search Engines - The Beginners Guide to SEO One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what the average searcher, and more specifically, your target market, is looking for, you can more effectively reach and keep those users. We like to say "Build for users, not search engines." When users have a bad experience at your site, when they can't accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result. What are users looking for?

How to Track Social Media Traffic With Google Analytics You have a website and you are building traffic to it, but what do you know about your visitors? Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer? You can see all of these insights for free using Google Analytics. Why Google Analytics?

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