Pascal Rossini L’innovation mérite-t-elle une mise en examen ? Ce débat (voir article) anime actuellement la sphère supposée de l’innovation en France avec ses détracteurs et ses supporters. Il s’agit de mettre en opposition les lobbies hôteliers et automobiles destinés aux transports de personnes, en résumé prendre parti pour un combat entre l’économie traditionnelle et l’ere numérique. 1000$ pour créer une Startup Une présentation pour lancer sans risque financier une Startup ou une nouvelle entreprise loin des idées reçues. Après la désindustrialisation, la dématérialisation Si l’optimisme politique de façade est d’actualité en Europe concernant la baisse du nombre des chômeurs en 2014, il n’en va pas de même dans les faits. La publicité Digitale en question ? Selon une étude récente réalisée par Nielsen, la publicité online ne représente que 4.5% du marché publicitaire global hors Online Search qui représente 15% environ. Startups, l’envers du décor L’ère de l’information éphémère
Using Paid, Owned, and Earned Media for Content Marketing When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. Content is one of the best tactics to help you get more exposure. But, no matter how well-written a blog may be, it will not be successful unless people are talking about it. For the successful marketer, utilizing a three-pronged approach to get people talking will not only get your content more exposure online, but will assist in growing your brand presence and recognition. Image courtesy of Jordan Kasteler Blog Owned Promotion Promoting your own content is just as important at writing it. All organic social promotion campaigns should include: When it comes to content, these types of tiny social media optimization tactics can help increase your exposure. Paid Promotion Earned Promotion
7 Top Journalists to Subscribe to on Facebook Facebook continues to emerge as an excellent tool for journalists, most recently with the addition of Facebook Subscribe. The feature is beneficial for many reporters and editors who are using the platform for sourcing stories, posting links to articles and connecting with audiences. ¿Es necesario un Digital Marketing Manager? Titonet En pleno momento de revisión de muchos negocios fruto de la crisis y del impacto de lo digital, aparece una pregunta reiterada por muchos Directores Marketing, ¿Necesito un Digital Manager para liderar la entrada de la empresa en el mundo digital? ¿Dónde lo sitúo en el organigrama? Dos tipos de estructuras en departamento de marketing Desde mi experiencia, después de trabajar para muchos clientes de diferente naturaleza, existen dos modelos organigramas en los departamentos de marketing: 1. El primer acercamiento de empresas al mundo del marketing está estructurado por líneas productivas. Este modelo es el más generalizado en las empresas de gran consumo. 2. A medida que una empresa empieza a adquirir un cierto volumen, se da cuenta de la necesidad de gestionar algunas partidas importantes de presupuesto a través de especialistas. La lógica de este esquema es simple: un Brand Manager nunca será especialista en actividades de comunicación o investigación. Dos ideas fundamentales 1. 2.
Digitalisation des organisations : « Les silos c’est dans la tête » Qui ? Jean-Luc Chrétien, DG Distribution, Ventes et Fidélisation d'Accor Hotels (en photo), Catherine Barba, fondatrice de CBG et François Hubault, professeur d'ergonomie à Paris I et associé d'Atemis. Quoi ? Comment ? Pour Catherine Barba, la digitalisation n'est pas une option pour les entreprises : c'est une nécessité. Deux éléments sont déterminants dans la réussite d'une digitalisation : une direction générale 100% impliquée dans le projet et une action de terrain, ultra-concrète. En France, Monoprix a mené sa digitalisation sur l'impulsion du Comex. Autre enseignement du cas Monoprix : "la symétrie des attentions est un point extrêmement important. Jean-Luc Chrétien vit la digitalisation au quotidien, au sein du groupe Accor : "tout s'est beaucoup accéléré ces 6-7 dernières années, avec l'apparition de nouveaux comportements, mais aussi d'acteurs comme Expedia ou Booking.com. Benoit Zante
Dot Dot Dot: How games play people All the world’s a platform, and all the men and women merely apps. If life’s a game, I think we’re getting played. This week, Zynga, the maker of endless friendship-abusing timewasters, launched a host of new games and a new website, Project Z, which will let you find strangers to play with. At their core, Zynga’s strangely addictive games—FarmVille, Mafia Wars, Words With Friends, and so on—commodify your relationships, transmuting friends into objects which let you advance on a leaderboard of your so-called virtual life. Of course, Facebook already does much the same thing. Some people keep careful watch of others’ friend counts for deviations—and when it drops, they race to figure out who defriended whom. At a party this week, I heard a Zynga employee say her company was “pooping diamonds,” a colorful way of expressing its financial success. It makes me wonder if we’ll have any time left to play. So we count clicks, forgetting that more than clicks count.
The Street Vendor Project Social Media Engagement Statistics We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. In a new report, BI Intelligence calculates an Engagement Index for top major social networks and compares their performance in terms of time-spend terms per-user, on desktop and mobile. Access The Full Reports And Data By Signing Up For A Free Trial Today >> Here are our findings: Here are our PC-smartphone Engagement Index scores for five platforms: Facebook, 50.7Instagram, 13.5Twitter, 7.4Snapchat, 6.6WhatsApp, 4.6 The report is full of charts and data that can be easily downloaded and put to use.
How to Estimate Your Social Media Return on Investment Are you wondering how to determine the return on your social media activities? If so, look no further. In my prior Social Media Examiner article about Social Media return on investment (ROI), I discussed the financial definition of social media ROI This article goes a step deeper by working through a few examples of estimating the social media ROI. Why Estimate a Return? Before we go any further, let’s review You use the return and the ROI to ; for an in-house team, you can use these numbers to ; for agencies, you can use estimated numbers to and to . Last but not the least, a primary reason for using the return and the ROI is As social media initiatives become mainstream, , demanding financial returns and ROI on social media investments. In the article mentioned above, I also said that the ROI calculation is easy; you simply use the financial ROI formula. How Should I Estimate My Return? So, how do you ? In this post, I will show how the social media return can be estimated. Conclusion
Marco Aldany, Panrico y otras marcas con significado tras el nombre Aunque las típicas cafeterías Joycar (Jose y Carmen) o los talleres Peyfer (Pedro y Fernando) sigan existiendo, no siempre los nombres compuestos en las marcas son tan poco imaginativos como estos. Existen algunas grandes marcas que se formaron a partir de los nombres de socios o empresas, o respondiendo a siglas, consiguiendo un resultado decente. Veamos algunas. Caprabo Los supermercados catalanes que actualmente son propiedad de Eroski formaron su nombre con los apellidos de sus tres fundadores, Pere Carbó, Jaume Prat y Josep Botet. Marco Aldany Si pensabas que era el nombre de la cadena de peluquerías fundada por un prestigioso peluquero italiano con ese nombre, estás equivocado. Alstom No es una de las marcas más famosas que hemos tratado, pero si te gusta el mundillo ferroviario o simplemente te fijas en las placas de los coches, es posible que hayas visto el nombre de este fabricante de trenes. Panrico Leroy Merlin Dia Iberdrola Unión Fenosa Endesa Imagen: Flickr Caprabo