Using Paid, Owned, and Earned Media for Content Marketing When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. Content is one of the best tactics to help you get more exposure. Image courtesy of Jordan Kasteler Blog Owned Promotion Promoting your own content is just as important at writing it. All organic social promotion campaigns should include: Automated RSS Push: All your content can be automatically pushed to Twitter and Facebook through RSS feed automation tools (SocialOomph and TwitterFeed are both good resources). When it comes to content, these types of tiny social media optimization tactics can help increase your exposure. Paid Promotion For content that you want to be seen by a larger audience, paid promotion is a good strategy. How to best utilize paid promotion: Earned Promotion
7 Top Journalists to Subscribe to on Facebook Facebook continues to emerge as an excellent tool for journalists, most recently with the addition of Facebook Subscribe. The feature is beneficial for many reporters and editors who are using the platform for sourcing stories, posting links to articles and connecting with audiences. Digitalisation des organisations : « Les silos c’est dans la tête » Qui ? Jean-Luc Chrétien, DG Distribution, Ventes et Fidélisation d'Accor Hotels (en photo), Catherine Barba, fondatrice de CBG et François Hubault, professeur d'ergonomie à Paris I et associé d'Atemis. Quoi ? Le compte-rendu du Petit Club du 13 février 2013, à l'UDA en partenariat avec l'agence Team Inside, de Jean-Sébastien Hongre et Frédérick Bénichou, autour du thème : "Halte aux silos ! Comment ? Pour Catherine Barba, la digitalisation n'est pas une option pour les entreprises : c'est une nécessité. Deux éléments sont déterminants dans la réussite d'une digitalisation : une direction générale 100% impliquée dans le projet et une action de terrain, ultra-concrète. En France, Monoprix a mené sa digitalisation sur l'impulsion du Comex. Autre enseignement du cas Monoprix : "la symétrie des attentions est un point extrêmement important. Benoit Zante
Dot Dot Dot: How games play people All the world’s a platform, and all the men and women merely apps. If life’s a game, I think we’re getting played. This week, Zynga, the maker of endless friendship-abusing timewasters, launched a host of new games and a new website, Project Z, which will let you find strangers to play with. At their core, Zynga’s strangely addictive games—FarmVille, Mafia Wars, Words With Friends, and so on—commodify your relationships, transmuting friends into objects which let you advance on a leaderboard of your so-called virtual life. Of course, Facebook already does much the same thing. At a party this week, I heard a Zynga employee say her company was “pooping diamonds,” a colorful way of expressing its financial success. Awed investors talk about “gamification,” the process by which every aspect of our lives will be transformed by the click-click-click addictiveness of games like FarmVille. It makes me wonder if we’ll have any time left to play. Don’t hate the player, hate the gamification.
Social Media Engagement Statistics We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast. But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. In a new report, BI Intelligence calculates an Engagement Index for top major social networks and compares their performance in terms of time-spend terms per-user, on desktop and mobile. Access The Full Reports And Data By Signing Up For A Free Trial Today >> Here are our findings: Here are our PC-smartphone Engagement Index scores for five platforms: Facebook, 50.7Instagram, 13.5Twitter, 7.4Snapchat, 6.6WhatsApp, 4.6 The report is full of charts and data that can be easily downloaded and put to use.
How to Estimate Your Social Media Return on Investment Are you wondering how to determine the return on your social media activities? If so, look no further. In my prior Social Media Examiner article about Social Media return on investment (ROI), I discussed the financial definition of social media ROI This article goes a step deeper by working through a few examples of estimating the social media ROI. Why Estimate a Return? Before we go any further, let’s review You use the return and the ROI to ; for an in-house team, you can use these numbers to ; for agencies, you can use estimated numbers to and to . Last but not the least, a primary reason for using the return and the ROI is As social media initiatives become mainstream, , demanding financial returns and ROI on social media investments. In the article mentioned above, I also said that the ROI calculation is easy; you simply use the financial ROI formula. How Should I Estimate My Return? So, how do you ? In this post, I will show how the social media return can be estimated. Conclusion
Digital, Agences, Médias : les 6 grands enjeux de l’année Qui ? Bertrand Beaudichon et Sébastien Danet, président et vice-président délégué de l'UDECAM, organisateurs des journées de l'UDECAM. Quoi ?Les sujets clé de la rentrée débattus lors de la troisième journée du syndicat des agences média, le 5 septembre à la salle Wagram. Comment ? 1/ La mesure L'épineuse question de la mesure d'audience est abordée frontalement par Giuseppe de Martino, le secrétaire-général-sniper de de Dailymotion et Alain Crozier, de Microsoft, dans le panel intitulé "la France, frileuse de l'innovation ?" 2/ Les synergies TV/Web Alors que TF1 vient d'annoncer son partenariat avec Twitter - le premier du genre en Europe - Nonce Paolini vante les mérites de la complémentarité : "le média digital est une chance formidable pour la télévision. 3/ Et le client dans tout ça ? Difficile de prendre du recul sur son marché quand on est centré sur soi... 4/ La convergence agences médias, agences créa "On va converger, c'est le sens de l'histoire. 5/ La Data, small ou Big
18 Minutes a Day to Social Media Time Management There is a saying that goes something like this: “Are you working in your business or on your business?” Translate that to social media, are you working in social media or on social media? If you are “in” it, it’s time to figure out a way to be “on” it. But what if you could improve your social media time management in just 18 minutes a day? Let’s face it, we have a finite amount of time each day and usually we underestimate our to-dos and overestimate our time. Whether you’re on the front lines, sidelines, or bylines, social media can easily monopolize hours of our day. Scanning, curating, and aggregating content requires serious organization skills. I recently read Peter Bregman’s book "18 Minutes." “Yesterday started with the best of intentions. Bregman’s takes you through specific and actionable strategies to seriously shut down the daily distractions and open up windows of social media opportunity. Pick Your Social Media High Five Getting the Right Things Done I’m always busy.
Top 5 Social Media Predictions for 2014 Nearly ten years ago now, a certain introverted college sophomore launched from his dorm room thefacebook.com—a campus-exclusive website that allowed people with a Harvard email address to upload onto it their photos and personal information. Four days after thefacebook.com went live, its creator Mark Zuckerberg proudly told his college newspaper that 650 students had signed up. Today, ‘the Facebook’ has well over a billion active users spanning the globe. It generates an average of 4.5 billion likes and nearly 5 billion things shared on it, per day and is estimated to be worth over $100 billion. Meanwhile, other social network bigwigs like Twitter, LinkedIn and Google+ all boast userbases in the hundreds of millions, and have pretty much become household names. It’s official. And in doing so, it has fundamentally changed the way people around the world interact with each other. Here are 5 social media predictions for 2014 from some of our key executives: 1. HootSuite CEO Ryan Holmes 2.
What Drives Brand Sociablity? [INFOGRAPHIC] By now, most marketers agree that engaging their brands in social media is a good thing, but they also feel that they could be doing it better According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand's sociability is not up to world-class standards. What does it take to get there? In the infographic below, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. What do you think?