The ABCs of Startup Marketing If you're new here or just an old friend, I'd love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! 0inShareinShare Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Recently Mike Volpe, VP of Marketing at HubSpot spoke at Atlassian Starter Day in San Francisco about startup marketing. I think you’ll find this presentation really useful as it has all sorts of actionable nuggets hiding inside of it. In case you missed it during the presentation, Mike broke down the ABCs of startup marketing into the following: -Avoid Addiction -Blog Beforehand -Create Convenience -Data Drives Decision -Employ the Exceptional You can read a short description of each of these over on the OnStartups blog. If you don’t already know Mike, you should get to know him. Were there any letters in the alphabet that you think Mike was missing?
The Eight-Word Mission Statement - Eric Hellweg - Our Editors by Eric Hellweg | 9:12 AM October 22, 2010 Day one of the PopTech conference in Camden, Maine was a polyglot delight. Presentations covered topics as far afield as the establishment of jaguar preserves to the neurological patterns that occur when humans encounter non-expected data. One of the many presenters who spoke on a topic of real interest to the HBR community was Kevin Starr, the executive director of the Mulago Foundation. Mulago has a compelling approach to help it winnow out the pitches and approaches of lesser quality, and it revolves around the mission statement and a very simple way to stay focused on a single issue. To combat this, Starr insists that companies he funds can express their mission statement in under eight words. The mission statement is a key part of Mulago’s approach, but it’s not the only part. Mulago’s approach is refreshingly sparse, and really helps to clarify the thinking. How long is your company’s current mission statement?
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Starting a Business | Starting a Small Business | Startup Starting a Business How to Turn Your Development Skills Into a Sustainable Business Stefan Maynard 4 min read Most Popular Need a Business Idea? 7 Simple Ways to Start Your Dream Business Today 5 Tips for Keeping Your Day Job While Launching Your... 5 Helpful Pre-Launch Resources for Online Startups Dear Graduate, Here's What Nobody Told You News and Articles About Starting a Business Social Media Marketing 4 Reasons You Should Consider Kissing a Journalist Think social media marketing is where all growth is at? Geeta Nadkarni Today's Most Read Jack Ma, China's Richest Man, Says He Was Happier When He Wasn't a Billionaire 7 Ways to Increase Your Charisma Here's How to Make Money Doing Anything 4 Unexpected Business Lessons From a Japanese Writer Meetings Suck. The Grind 3 Ways to Keep Your Startup Organized From Day One While everyone talks about external factors causing startups to fail, internal issues are just as much to blame. AJ Agrawal Startup Basics Got a Business Idea? Jayson DeMers Jeremy Bloom
Entrepreneurship - Under30CEO How to Get Anything You Want In Life Hey guys, as most of you know by now, my mission is to help young people build strong foundations for their lives. What we learn in school, memorizing all those facts, are the basics for academics… but the truth is, our education system doesn’t have a lot of bearing on how well we will do in […] Continue Reading 6 Ways Entrepreneurs Can Start and Stay Positive All Day With all the drama filled distractions that enter our life everyday, it can be a challenge to stay positive, and focused all day long. Continue Reading How to Land A Job At Google For most people, getting a job at Google almost seems unattainable. Continue Reading Personal Finance Lessons From Former Athletes Who Went Broke Professional athletes perform jobs that only a select few can accomplish — and are paid handsomely for it. Continue Reading What Bali Taught Me About Life and How to Use It Continue Reading Tech VENTure: Interview with Ryan Fant of Keen Home Continue Reading You’ve made it.
5 Best Blogs to Announce a New Start-up Announcing a new business start-up is an exciting adventure for the small business entrepreneur. To maximize exposure, he should announce his site to as many portals, forums, blogs, and sites as possible. Sounds like a good idea, right? It is, but a large majority of sites don’t have significant traffic to make an impact. # 1 – Killer Start-ups The site at KillerStartups.com is a user-driven community of Internet start-ups. The site uses a hardy blog platform that is very successful in creating a buzzing social networking environment. # 2 – Sun Start-up Essentials Sun Start-Up Essentials has a comprehensive program that is useful in helping entrepreneurs get started in business. A discount on servers, desktops, and storage.A choice of operating systems: Windows, Linux, or Solaris. # 3 – TechDay This informative website provides a comprehensive list of start ups and their area(s) of business or technology. # 4 – Crunchbase # 5 – Startupmeme Feature image, courtesy Brajeshwar.com Like this:
Scott Adams on How to Tax the Rich Startup Professionals Musings Crowdsourced Marketplaces – Only $250 and a huge payoff I just upped my pledge to $250 to put a remarkable Kickstarter project over the top. Symbionomics, stories of a new economy is high concept, with systemic change as its goal. I am a serial startup and turnaround entrepreneur with a record of seven out of eight successful companies become a professional investor (after selling several companies you realize every company is a future’s contract). I consider myself experienced, yet I have found that that Kickstarter and its crowdsourced funding peers like Indiegogo, deliver a far higher and more frequent and continuous level of emotional involvement linked to a funding commitment than I have experienced before. The Hub Bay Area has recently raised enough money from high net worth individuals and family foundations to start a seed fund for startup entrepreneurs working out of the two hubs we operate, the large and expanding one in San Francisco and the smaller one in Berkeley where we started. Tags: Indiegogo, kickstarter
Evan Burfield: Innovation In the Other Half of the Economy The co-founder of 1776 argues that reinventing industries over the coming decade will make consumer lives easier and herald greater innovations. Over past decade, technology has given us tremendous power as consumers. Yet our lives as citizens are as inefficient and frustrating as they have been for decades. At 1776, we believe that this divide represents the next great frontier for entrepreneurship in America. It’s mind-boggling to make a list of every new invention or innovation in the past 10 years. Many of these same changes have also reshaped the structure of the companies that deliver them. What has driven this innovation is the continued refinement of a model that makes it easier to build and scale innovative new businesses. While this formula has come together over the past decade to power consumer innovation, our lives as citizens have stagnated. To be fair, it would be inaccurate to say there hasn’t been any innovation in these highly regulated markets.