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10 ways you’ll probably f**k up your startup — Spook Studio

10 ways you’ll probably f**k up your startup — Spook Studio
1. No clear vision or purpose This should be the starting point for any startup founder, but it’s often overlooked. “Chase the vision not the money. Without a clear purpose, a startup can meander along without much momentum. “To be the pulse of the planet” —Twitter “To be the earth’s most customer-centric company” —Amazon Simon Sinek points out in his renowned TED talk ‘How great leaders inspire action’ that you need to awaken an emotion with your early customers so that they feel something, come back for more and, most importantly, tell their friends about you. “People don’t buy what you do, they buy why you do it”Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. I recently developed a more human framework for early-stage startups to define their startup DNA and lay some foundations for a sustainable business. 2. If there’s one thing that startups are often guilty of, it’s trying to do too much, too soon. 3. 4. 5. 6. 7. Related:  leanstartupLean StartupFail

How to Validate Your Idea With a Wizard of Oz MVP Oh, WestJet! They’re at it again. It wasn’t enough that they brought Elvis back to life for their flights to Las Vegas or that they have enough humor to prank their guests every April Fool’s day. WestJet airline once again pulls off another stunt by surprising passengers with Christmas gifts. In just a week, their video had over 27 million views! I’ve been a WestJet fan from day one. As a Lean Startup geek, when I saw this video, I couldn’t help but think how this is an awesome example of Wizard of Oz minimum viable product (MVP). Some of you (I’m looking at you engineers!) If you get that urge, stop! It doesn’t matter if you’re a startup or an IT manager for a big company, usually the riskiest aspect of new products is not technology (whether it can be built) but market (will people use it and pay for it). That’s why, instead of spending thousand of dollars and months of work to build a feature-packed product, build a minimum viable product (MVP): 1) Create a Hypothesis to Frame Your MVP

The Happy Startup School Guide to MVPs There are a lot of opinions about what minimal viable products (MVPs) are and to contribute to the confusion :-P I’ve put together my guide to what they really are… Assume nothing. That should be the phrase to live by for any startup. Unless you’re happy to base your business on a leap of faith, then you need to do some basic homework before ploughing forward.. “No plan survives first contact with customers” Steve Blank Your idea may sound great in your head and I’m sure your mother thinks it’s amazing. “a startup is an organization formed to search for a repeatable and scalable business model” Steve Blank By their nature all startup ideas are based on at least one risky assumption. So you’re either that happy-go-lucky type that will risk their hard earned savings on a wing and a prayer or you’re the more pragmatic type that will want to carry out some due diligence. In the world of Lean Startup this is called building a Minimum Viable Product (MVP). An experiment to test an assumption

10 recettes infaillibles pour "planter" sa start-up Joan Berkovic, 27 ans, a conduit sa statup Bankin' sur la route du succès. Mais il connaît bien les dangers qui guettent les jeunes entreprises, et donne une liste de "10 recettes" pour échouer à coup sûr... Une manière de conjurer le sort et d'éviter les erreurs à ne pas faire. 1/ Ne pas parler de son idée, par peur de se la faire voler Erreur commune : croire que le simple fait d'énoncer son idée va inciter l'interlocuteur à se précipiter à l'INPI (Institut national de la propriété intellectuelle) pour la déposer, voire à créer une entreprise concurrente. 2/ Perdre du temps à peaufiner le projet. Le perfectionnisme peut nuire à la start-up : de toute façon, le produit ne sera jamais parfait du premier coup. 3/ Débattre sans arrêt du produit et de la stratégie En phase de création, la tentation peut être forte de se lancer dans des "brain storming" permanents : "Et si on faisait ceci ?" 4/ Croire qu’une idée est “techniquement impossible”. 5/ Croire au miracle 6/ Mal s’entourer

welovelean : In case you missed it, my latest... 10 Ways to Make Customers Fall in Love with Your Business Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business. That’s why it’s even more important than ever to create an excellent experience for your customers to help develop your company’s relationship with them into love. Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Creating a customer-focused culture of this nature is a business opportunity that should not be overlooked. The data speaks for itself: Only 37% of brands received good or excellent customer experience index scores in 2012. It’s quite clear that now is a good time to solidify your relationship with your customers in a meaningful way. 1. 2. 3. 4. 5. 6. Here’s what to do to gain trust:

Eureka … voilà pourquoi Lean startup est vraiment important ! Lors de cette deuxième journée de Lean startup, j’ai été frappé par plusieurs intervenants: Steve Blank, professeur à Stanford, le père spirituel du Lean Startup, John Shook qui a raconté comment le terme “Lean Production” est né il y a 25 ans, et Marc Andresseen, le créateur de Mosaic, et maintenant un des investisseurs les plus reconnus de la Silicon Valley. Aujourd’hui encore les présentations ont été d’une grande qualité, à la fois facile à suivre et pleine d’information clé. Cette nuit j’ai eu du mal à dormir, mais j’ai vraiment la sensation d’avoir compris l’essence du Lean Startup, qui résonne vraiment à ma propre expérience de créateur de Startup … Je vous la partage ! Avant, tout ce qu’on demandait aux Startups était inutile ! Mais la Startup n’est pas une petite version d’une grande entreprise. La startup est une organisation temporaire qui est là pour chercher un business model. Mais le Lean n’est pas une potion magique !

Post-mortem – naissance, vie et mort de ma startup — #fail [Attention, long article, donc long temps de lecture à prévoir – mettez-vous dans de bonnes conditions pour l’apprécier ou prévoyez une lecture ultérieure !] TL;DR En partant il y a presque 2 ans de l’incubateur HEC pour lancer une startup (sans encore en avoir l’idée fondatrice), je ne m’imaginais évidemment pas, 18 mois plus tard, m’être planté de manière aussi belle et « classique », perdant au passage un ami, de l’argent, la confiance de certains dans mon réseau, et quelques petits bouts d’égo. Cet article revient en détails sur le déroulé du projet, partage certains documents internes qui montrent les évolutions et pivots ainsi que quelques-unes de nos façons de travailler (et documente ainsi le démarrage, la vie et la mort d’une startup de manière assez transparente, ce qui me semble assez rare), et tente ensuite de mettre des mots — de mon point de vue personnel donc très subjectif — sur les leçons que j’en retire. Sur le papier, tout va alors bien. Calendrier des “faits” Année 2011

Postmortem of a Venture-backed Startup — Design + Startups “Focus is saying no to 1,000 good ideas.” — Steve Jobs Events I realized the error of my customer acquisition strategy as I awkwardly made my way through a small Meetup I had just pitched. It was 11pm on a Tuesday, I was exhausted and still had real work to do once I got home. Lesson Learned: Events are for research, business development, and hiring; NOT for getting to 10,000,000 downloads. Brands & Agencies When MTV, Kraft, Digitas, and the like reached out to us we weren’t sure what they wanted. Be polite, but postpone brand and agency “intros” until you’ve built your own audience. Corollary: Investors know this. Side projects In the winter of 2011, we signed a partnership w/ Wired magazine to demonstrate our technology by providing visitors of their Times Square popup store with personalized in-store product recommendations. That “small side project” cost us 6 weeks of development and delivered no appreciable benefit other than getting to hang out with the cool people at Wired. Competition

What is your coming soon page for? "Whenever you find yourself on the side of the majority, it’s time to pause and reflect." - Mark Twain When you’re building a startup, it’s very important to question assumptions. I think one of these assumptions which needs to be questioned is the initial few steps people normally take when they have an idea. One of these steps is the “coming soon” page. The concept of a “coming soon” page before you have a product is something that has been on my mind for a while now. Why we create “coming soon” pages With the websites many of us startup founders check out regularly such as TechCrunch always reporting massive growth numbers for startups, it can be easy to assume that the primary aim for a “coming soon” page should be to collect as many emails as possible. At the same time, there’s a new idea gaining a lot of traction which I think could be sending startup founders down the wrong track. What is the goal of a “coming soon” page? Skip “coming soon” Photo credit: Jason Tester