10 ways you’ll probably f**k up your startup — Spook Studio
1. No clear vision or purpose This should be the starting point for any startup founder, but it’s often overlooked. “Chase the vision not the money. Without a clear purpose, a startup can meander along without much momentum. “To be the pulse of the planet” —Twitter “To be the earth’s most customer-centric company” —Amazon Simon Sinek points out in his renowned TED talk ‘How great leaders inspire action’ that you need to awaken an emotion with your early customers so that they feel something, come back for more and, most importantly, tell their friends about you. “People don’t buy what you do, they buy why you do it”Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. I recently developed a more human framework for early-stage startups to define their startup DNA and lay some foundations for a sustainable business. 2. If there’s one thing that startups are often guilty of, it’s trying to do too much, too soon. 3. 4. 5. 6. 7.
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