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Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) . Solis is the Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times. No BS.

Free Internet Press Release Services PRWeb.com is now charging $80 for a release. Do you know of any other sites for free web press releases?. Depending on what you are trying to accomplish, PRweb can be worth the $80. You not only get guaranteed injection into Google News & Yahoo News, it gets promoted to the blog-o-sphere and depending on how many pick it up, can provide a lot of links back to your site. And they do some SEO work behind the scenes to optimize your release for maximum web exposure. Plus, they have a list of media people who get notices from PRWeb. That said, if you just want to get the release out on the web and into Google & Yahoo, there are a few services you can use: (these are from my Quick & Easy Guide To Getting Your Press Release Out) 1. They have both free and paid release services. 2. www.PR.com I notice that many press releases from this service end up in my Google news feed. They also format the releases nicely and have an option for PDF output. 3. www.PR-USA.net 4. www.OpenPR.com 5. www.OpenPR.de 7.

FingerGaming » iPhone and iPod Touch Gaming Video Game Deep Cuts: Those Hidden Coin-Operated E3 Boys by Gamasutra Staff [06.18.17] This week's longform article highlights include behind-the-scenes on Hidden Folks, an interview about the Coin-Operated Americans book, interviews from E3, and much more. Audio, Smartphone/Tablet, Social/Online, Indie, Console/PC, Art, Production, Programming, Design, Business/Marketing Video Game Deep Cuts: Those Hidden Coin-Operated E3 Boys by Simon Carless [06.18.17] This week's longform article highlights include behind-the-scenes on Hidden Folks, an interview about the Coin-Operated Americans book, interviews from E3, and much more. Audio, Smartphone/Tablet, Social/Online, Indie, Console/PC, Art, Production, Programming, Design, Business/Marketing, VR A Brief History of E3 by Michelle Deco [06.12.17] Many gamers annually look forward to the Electronic Entertainment Expo, or E3. Pixelberry Studios — MOUNTAIN VIEW, California, United States [06.15.17] Junior Game Writer

Study Examines The Impact Of PR On News Courtesy of the Cardiff School of Journalism comes a fascinating study on the link between PR and news. The researchers set out to study the British media to discover how much journalists rely on PR and the wire services. To anyone who is aware of the changes going on in the mainstream media right now, there are very few surprises in the report. Essentially, today’s journalists are required to do more with less time. These findings do, however, add some weight behind the anecdotal stories of trends in the traditional media. “…our research suggests that 60% of press articles and 34% of broadcast stories come wholly or mainly from one of these ‘pre-packaged’ sources.” One area that did surprise me, though, was the analysis of PR impact on different topics: Interestingly, the study found that of the stories featured a single primary source, 50% of those in print media aren’t contextualized by other information. This is symptomatic of the challenges being faced by journalists nowadays.

The 7 Commandments All Video Games Should Obey We are here to condemn Grand Theft Auto IV, and other equally great games, not out of hatred, but out of love. For it does no good to point out the flaws in bad games as bad games by definition cannot be saved. No, we aim to save gaming from the abyss by pointing out the sins of games like the Elder Scrolls and Half Life series, games made by creators who actually care. It is in that spirit that we proclaim the commandments that they have broken, so that they may be redeemed. Who are we? Therefore, we declare ... Thou shalt let us play your game with real-life friends. Violators:Grand Theft Auto IV, MotorStorm, Shadowrun, etc. Quick, tell us what the following games all have in common. Wii Sports Wii Play Guitar Hero III Super Mario Galaxy Madden NFL 08 Guitar Hero II Mario Party 8 But what else? Likewise, what's at the top of sales in 2008? The advantage that consoles have over, say, PCs, is that you can play from your comfy sofa. This system had 4 MB of RAM. Above: women

Journaux papier et Internet : question de SUPPORT ? Voici la différence fondamentale entre les journaux papier dont on nous parle tant ces temps-ci. J'aurais pu dire "casser les oreilles" au lieu de "parler" tellement le (faux) débat fait encore rage, surtout depuis que Hugo Dumas y est allé d'un élan nostalgique rempli de vérités ET de fausses perceptions, disons-le... "L'amour rend aveugle" comme écrivait Michelle Sullivan à ce sujet (Voir plus bas). À la suite du visionnement de cette petite vidéo (Vidéo est un nom féminin, bon!), je demeure convaincu que notre société a BESOIN du journalisme : c'est un truc absolument nécessaire en démocratie. Mais a-t-elle besoin de journaux papier ? L'information continue d'être diffusée, mais sur PLUSIEURS supports et ces supports ont un rôle complémentaire à jouer. Quant aux journalistes qui "jouent" les blogueurs, mais en lançant un truc sans y revenir par la suite (Je pense ici entre autres à Chantal Hébert que j'admire beaucoup dans ses propos), eh bien ils devront revisionner cette vidéo !

Analysts: Game Biz Sustains Even As Stocks Fall Yesterday, the Dow Jones saw its biggest overall drop in history, losing about 7 percent in total, over 700 points by market close, while the NASDAQ tumbled nearly 200 points, or 9 percent. NASDAQ-traded gaming stocks were not immune, and most major publishers took hits. Consumer site GameSpot crunched yesterday's market closing numbers, showing that Activision Blizzard appeared to see the most impact, falling 13.8 percent to close the day at $14.12 per share -- a loss of $2.26. Electronic Arts, which trades higher than its software industry peers saw a higher per-share loss of $3.63, but a lower total percentage than its largest rival at 9.16 percent. Neither Microsoft nor Sony escaped unscathed, either, seeing 8.72 and 5.09 percent share value losses respectively. "Pretty much everything is going to get made as-is and sold," he says.

How Journalists are Using Social Media for Real Results The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Still, as the Internet continues to expand, it can be difficult to pick and choose which tools are right for you as a journalist — it can be daunting to litter one's desktop with Twitter applications, social networks, location-based tools and blogs. Still, if one can manage to circumvent the information overload and pick and choose which tools are most effective for which purposes, social media can be an extremely effective. Mashable spoke with an array of journalists and industry folks to see how they're using social media in their day-to-day work. Finding Leads, Noticing Trends Finding Sources

Blitz launches 1-up scheme to help indie devs UK independent plans to help other Britsoft firms; Stickman Studios signed as first partner Blitz Games Studios has unveiled a new scheme to help fledgling developers find their feet and get their games released. Called 1-Up, the UK independent stalwart wants the scheme to use its resources to help smaller developers get their titles to a wider marketplace, including frontiers such as console digital distribution typically hard to approach by small studios. “In the current climate it’s very hard for a small team to realise their goals on some of the larger platforms. We have the resources and experience to help them out,” Chris Swan, business development director of Blitz Arcade told Develop. “With more than 230 employees, we’ve amassed development experience in most areas, from solid work-for-hire titles for retail and download to generating our own IP and self-publishing. “We’ve already been practising this initiative to some extent.

Reporters Use PR Professionals to Verify Information Found on Social Media Sites « Vanguard Communications InSites | Blogging for Social Change A recent study conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that a majority of reporters and editors turn to social media when conducting research for their stories: Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia. The study also found that the reporters and editors using social media outlets for their research understood the need to verify all of the information that they find. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.

Blitz Open Days attract record numbers - News - www.developmag.c More applicants than ever for Leamington studio's experience days Blitz has revealed that its Open Days are attracting record interest, with more applicants this year than ever before. The days give students and lecturers a chance to tour the Blitz studio, learn about career paths available, talk with staff and obtain advice on applications and demo reel preparation. Kim Blake, education liaison officer at Blitz Games said: “The Open Days have definitely struck a chord with lecturers and students from all corners of the UK. We’re delighted with the response. "The Open Days are providing a valuable insight into how games are made and how a studio operates.

Social media: Here’s how reporters can use it For journalists, social-networking sites can be used as a communication tool, a source for news stories, a breaking-news platform, another place to publish content and a way to grow audience. I made those points to a packed audience at SABEW 2010, business editors and reporters who use social media but wanted to understand how it can be valuable for journalits. “Twitter, LinkedIn, Facebook and even Flickr are just tools. We are the social media,” she said. To get started, I suggest taking a look at what other business journalists are tweeting. MuckRack.com has one of the better lists of business journalists on Twitter. There are more tips in the following handout from my SABEW presentations. Tips and resources: SOCIAL MEDIA FOR REPORTERS Handout (PDF)Twitter’s advanced search helps journalists find local sources And if you want more: WEBINAR: SOCIAL MEDIA FOR JOURNALISTS: April 19-20 About the Author

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