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Ad Innovations Status: Fully released Availability: Global Share this page: What it does AdWords Campaign Experiments (ACE) is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups, ads, placements and more. Currently, the most common way to measure the impact of these types of changes is to do a simple before-and-after analysis. With ACE you can test and measure changes in real-time by running your experimental campaign alongside your original campaign. Why you'd use it If you use ACE, you'll be able to see how changes to keywords, bids, ad groups and placements affect your campaign performance. To find out more about AdWords Campaign Experiments, please visit the Help Center for videos and FAQs

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