12 Awesome Social Media Facts and Statistics for 2013 As the world continues to embrace social media the ways we use the social networks are becoming clearer. Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Google is getting the data it wants from Google+. Artificial intelligence that adds other dimensions to humanity has already arrived but we just don’t notice it. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action So what are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013? #1. Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. The large Chinese internet user population is producing some large Chinese centric social networks including Sina Weibo, Tencent Weibo and Qzone. #2. #3. #4. #5. #6. #7. #8. #9. #10. #11. #12.
SEO for Google+ Profiles, Pages, Local, Communities & Updates Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords – as well as how Google handles outgoing links. Google+ Profile Optimization First, let’s look at Google+ profiles. SEO Title The SEO title for your Google+ profile is your name followed by Google+. Meta Description The meta description for your Google+ profile begins with your name followed by your tagline, occupation, current employer, current location, and first part of your introduction as framed in red in the above image. Dofollow Links Highlighted in yellow are the areas of your Google+ profile where you can get dofollow links back to your website. Google+ Page Optimization Next, let’s look at Google+ pages. Again, the name of your page will be the SEO title, followed by Google+ Dofollow links from your page can be obtained within the introduction and other links section. Google+ Local Optimization
Fonctionnalité Accès direct de Google+ - Centre d'aide Google+ L'outil Accès direct de Google+ vous permet d'accéder rapidement à une page Google+ (et de l'ajouter à vos cercles, si vous le souhaitez) via une recherche Google. Par exemple, si vous saisissez "+youtube" ou "+pepsi" dans le champ de recherche, la page Google+ de YouTube ou de Pepsi s'affiche directement et vous avez la possibilité de l'ajouter à vos cercles. Lorsque vous voulez lancer une recherche sur une marque, une entreprise ou une entité culturelle, ajoutez le signe "+" devant son nom dans le champ. L'adjonction de l'opérateur "+" nous indique en effet que la recherche porte sur une page Google+. Si la saisie semi-automatique n'est pas disponible : tapez la requête en entier, puis appuyez sur la touche "Entrée". Lors de votre première utilisation de la fonctionnalité Accès direct, vous verrez un message vous invitant à vous connecter à Google+ (ou à vous inscrire, si ce n'est pas encore fait), et à ajouter la page à vos cercles.
The Beginner's Guide to Google+ When Google+ entered the social space in 2011, it was met largely with skepticism. Joining a crowded field with platforms such as Facebook and Twitter, many users questioned the need for another social network. But roughly two years later, Google+ has established itself as the second-largest social media site in the world and boasts a monthly active user base of 235 million. And some of the products that Google built into the platform, such as Hangouts and Communities, along with its added integration in Google News that can benefit an active poster, have made Google+ an intriguing network for all users. If you're a newbie to Google+, these tips will help you get started. Creating a Google Account First things first, in order to have a Google+ account, you must have a Google account. Next, you'll be prompted to add a profile photo to accompany your Google Account. After adding your profile picture, you will then be redirected to your new Gmail account. Creating Circles Navigating the Stream
YouTube Video SEO Tips This week on the Magnet Minute, Amy shares advice for optimizing YouTube videos in order to get more views and grow awareness of your brand on the platform. The first tip is in the tag, which people often overlook. By tagging appropriately, you put in keywords that will help people find your content if they’re searching on the topic. In each of your videos you should type your channel name in the tags area as well, just as it appears in the URL, so that you are a common denominator in what’s being recommended for the viewer next. Another big factor in how your video performs in search engines has to do with the description. You could also provide a transcript. Finally, the most important tip you can use to optimize videos on YouTube is to get to the point in the headline.
Top SEO Factors For Choosing A CMS A quick Google search of “which CMS is best for SEO” reveals a wealth of results claiming content management systems (CMS) don’t impact SEO. Many bloggers—and even site managers—don’t factor in SEO when choosing a CMS because they believe all CMSs render content. To them, that means a search engine will be able to crawl the site. While this statement is true, content isn’t the only factor that plays into search rankings. And with more than 1,000 CMS choices, some of those choices allow for better search optimization than others. Here are five quick SEO factors to keep in mind if you’re building a new site or migrating to a new CMS. Page titles, meta descriptions and h1 tags When Googlebot crawls a website, it’s not just looking at on-page content; HTML plays a large role in determining search rankings. So, being able to create custom (read: optimized) page titles, meta descriptions and h1 tags should be a major concern when choosing a CMS. Plugins, modules and add-ons Page Templates
Author Rich Snippets in Google - Everything you need to know Note: This is a revamped, rewritten, and updated version of our original 2012 article & tutorial on Author Rich Snippets. All information is now current for 2013. Happy reading! What are Author Rich Snippets? An author rich snippet is an enhanced result in Google’s SERPs that features a person’s photo/headshot, their byline (i.e. name), and a link to their Google+ profile. Why are Author Rich Snippets important? Aside from the obvious ego boost that accompanies your own Author Rich Snippet showing up in search, Author Rich Snippets offer the following additional benefits. breaks up standard wall-of-text search results.calls significant attention to your result.leads to more qualified traffic by giving searchers a better idea of what to expect when they click on your results.establishes AuthorRank for the author and builds search trust for the site.allows readers to get to know you and trust your contributions to the web. Now, Author Rich Snippets aren’t for everyone. Sound good?
Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers. New Version Of Penguin Live Today The head of Google’s web spam team, Matt Cutts, shared the news on Twitter, saying the latest release would impact about 1 percent of all searches: The link that Cutts points at, by the way, explains what Penguin was when it was first launched. Previous Updates Here are all the confirmed releases of Penguin to date: Why Penguin 2.1 AND Penguin 5? If us talking about Penguin 5 in reference to something Google is calling Penguin 2.1 hurts your head, believe us, it hurts ours, too. Thanks For The Headache, Google What Is Penguin Again? What About Hummingbird?
Google Now Displays Google+ Hashtag Results in Search Queries | SEJ Google now supports hashtag searches within Google+ from the search engine’s query result pages: The box on the right hand side of the screen automatically refreshes periodically and users can view past posts by clicking the carrot arrows on the top right of the hashtag Google+ box. From what we’ve seen in a private, logged out browser, the posts are displayed in order of relevance, with no preference given to users or company pages. This means that individual users and businesses alike have the chance to appear at the top of users’ search queries when they use an applicable hashtag. Hashtag Search Optimization When using a logged in Chrome browser, the same results were displayed. Even though this is a new feature now, based on Google’s previous indexing and SERP display history, we can safely assume that Google will begin using an algorithm to choose the best results for users based on their account history or hashtag user popularity. Searching Within Facebook and Twitter
Internet Marketing: How to Do SEO for Now and Forever I see so many alleged SEO tactics that just waste time and money without having any positive affect on the website. In many cases, things done in the name of SEO actually hurt websites more than help them. Which is why I write a whole lot about what not to do in SEO. While it’s easy to say what SEO isn’t, it’s a lot harder to pin down exactly what SEO is these days. Still, that broad definition probably doesn’t mean much to many of you. Time or Money First — when you’re talking about having the best anything, there’s no quick fix. Understand Your Target Audience To get started having the best website ever, you have to truly understand your target audience. Create a User-Friendly and Search Engine-Friendly Site Architecture Once you’ve got your resources and users figured out, it’s time to get to work. Content Creation Now that you have the beginnings of SEO baked into your site through its site architecture and usability, it’s time to work on your content. Writing Tags Getting the Word Out
The Difference Between Broad Match, Phrase Match and Exact Match There can be a lot of confusion between the use of the three match types in various search or SEO functions. Let me try to explain. Now, there’s a big difference between using these things yourself in a Google search, and the traffic data you’ll see in Google AdWords Keyword Tool or other keyword research tools. In Brief Broad match = Contains all the words, may be in any order, and may include other wordsPhrase match = Contains all the words, in order, and may include other words before or after the phraseExact match = Contains only these words in this order Searching Using Broad Match and Phrase Match If you type the words – unusual christmas gifts – into a Google search, you’ll get a lot of results. Here I got 3,560,000 results from google.com. Broad Match That’s a BROAD MATCH. What’s Google telling me here? For example, you could get a page that includes all those 3 words – anywhere on the page. Phrase Match This is saying: Give me pages that are about “unusual christmas gifts”. inShare8
How to Implement the Rel="Publisher" Google Authorship Mark Up You don’t need me to tell you how popular ‘Rich Snippets’ have become to the world of search and social media. Everywhere you turn you’ll find write-ups about new schemas that allow you to add extra data to show how great your pages are in the SERPs. You may have even read my recent post ‘How to Implement Rel=’Author – a Step by Step Guide’, which discusses the benefits of putting your name and face to your content, and how to implement it. However, in amongst the hype of how great it all is, a difficult question has arisen (in the real world), that I think needs to be addressed. After mastering the application of rel=’author’, my colleagues and I made sure to get all of our clients involved in schema, and offered a (perhaps a little over enthusiastically) helping hand. The problem, in the real world, is that sometimes our clients’ websites are full of content which cannot, or should not, be attributed to the writer. What is Rel=”Publisher”? How to Implement Rel=’Publisher’ 1. 2. 3.